Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI Assyarikah: Journal Of Islamic Economic Business
Sugiarto, Didik Priyo
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengalaman Kerja, Pelatihan Kerja dan Pengembangan Karir Terhadap Kinerja Karyawan Pada PT Sagamartha Ultima Malang Liana, Yuyuk; Hegan Da May DJ, Alvinnio Dominico; Lating, Ali; Sugiarto, Didik Priyo
Assyarikah: Journal of Islamic Economic Business Vol 4, No 2 (2023): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v4i2.1281

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman kerja, pelatihan kerja dan pengembangan karir terhadap kinerja karyawan. Pengalaman kerja sebagai variabel independent, pelatihan kerja sebagai variabel independent, pengembangan karir sebagai variabel independent dan kinerja karyawan sebagai variabel dependent. Populasi dalam penelitian ini adalah perusahaan PT Sagamartha Ultima Malang yang bergerak di bidang konsultan perencanaan dengan jumlah karyawan sebanyak 35 orang. Sampel yang diambil dengan teknik sampel jenuh, sehingga jumlah sampel dalam penelitian ini adalah 35 sampel. Hasil penelitian ini menunjukan bahwa pengalaman kerja berpengaruh terhadap kinerja karyawan, variabel pelatihan kerja berpengaruh terhadap kinerja karyawan dan variabel pengembangan karir berpengaruh terhadap kinerja karyawan.
Analysis of the Role of Sales Promotion, Social Media Marketing, and Influencer Credibility in Driving Purchasing Decisions Zainul Arifin; Sugiarto, Didik Priyo
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9339

Abstract

The rapid growth of digital marketing requires firms to identify the factors influencing consumers' purchase decisions. This study examines the effects of sales promotion, social media marketing, and influencer credibility on purchase decisions using a quantitative approach with PLS-SEM analysis of data from 120 university students in Malang. The results indicate that influencer credibility and social media marketing significantly and positively affect purchase decisions, whereas sales promotion has no significant effect. These findings suggest that firms should prioritize credible influencer collaborations and effective social media strategies to strengthen consumer purchasing decisions in the digital marketplace.
Co-Authors Hegan Da May DJ, Alvinnio Dominico Lating, Noval Ali Yuyuk Liana ZAINUL ARIFIN