Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Assyarikah: Journal Of Islamic Economic Business Itibar: Jurnal Pendidikan Islam Anak Usia Dini.
Ilyas, Mudzakir
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Neuroscience

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Label Halal, Brand Image dan Kualitas Pelayanan Terhadap Keputusan Pembelian di BFC 45 Prabumulih Ilyas, Mudzakir; Putri, Rika Rahmadina; Fitri, Nadiatul Karimah
Assyarikah: Journal of Islamic Economic Business Vol 5, No 2 (2024): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v5i2.1959

Abstract

This study aims to determine how the influence of halal labeling, brand image, and service quality on purchasing decisions at BFC 45 Prabumulih. With halal labeling variables, brand image, and service quality which are independent variables in this study and purchasing decisions as dependent variables and can be a reference in improving the quality of BFC 45 Prabumulih. This study uses a quantitative research design with a questionnaire as a data collection tool, using purposive sampling technique with a total of 92 respondents who fall into the characteristics of the respondents. The types of data used are secondary and primary data and the data analysis techniques used are instrument tests, classical assumption tests, multiple linear regression analysis tests and hypothesis testing. Based on the results of data processing that has been done, this study shows the results that halal labeling, brand image partially affect purchasing decisions at BFC 45 Prabumulih, while service quality partially has no effect on purchasing decisions at BFC 45 Prabumulih and simultaneously halal labeling, brand image and service quality affect purchasing decisions.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN 212 MART PADAT KARYA KOTA PRABUMULIH Ilyas, Mudzakir; Kurniasih, Fatiah
Jurnal I TIBAR Vol. 6 No. 01 (2022): Juni 2022
Publisher : Program Studi Pendidikan Islam Anak Usia Dini

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53649/itibar.v6i01.135

Abstract

This study aims to examine the effect of price and promotion on consumer purchasing decisions at 212 labor-intensive marts in Kota Prabumulih in 2021. The focus of this study is to find out how the effect of price and promotion on consumer purchasing decisions. This research was conducted in 212 labor-intensive marts in Prabumulih in 2021 with a total sample of 95 respondents. The data used in this study is primary data obtained directly from distributing questionnaires to respondents. The method used in this study is a quantitative method. Analysis of the data used is multiple linear regression analysis. The results of this study indicate that prices and promotions have a positive and significant effect on consumer purchasing decisions at 212 labor-intensive marts in Prabumulih in 2021. So this research can be continued and theoretically proven that prices and promotions affect purchasing decisions.
Co-Authors Fitri, Nadiatul Karimah Kurniasih, Fatiah Putri, Rika Rahmadina TAUFIK ROHMAN, TAUFIK