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All Journal Assyarikah: Journal Of Islamic Economic Business LA RIBA: Jurnal Perbankan Syariah
Putri, Rika Rahmadina
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Economics, Econometrics & Finance

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Pengaruh Label Halal, Brand Image dan Kualitas Pelayanan Terhadap Keputusan Pembelian di BFC 45 Prabumulih Ilyas, Mudzakir; Putri, Rika Rahmadina; Fitri, Nadiatul Karimah
Assyarikah: Journal of Islamic Economic Business Vol 5, No 2 (2024): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v5i2.1959

Abstract

This study aims to determine how the influence of halal labeling, brand image, and service quality on purchasing decisions at BFC 45 Prabumulih. With halal labeling variables, brand image, and service quality which are independent variables in this study and purchasing decisions as dependent variables and can be a reference in improving the quality of BFC 45 Prabumulih. This study uses a quantitative research design with a questionnaire as a data collection tool, using purposive sampling technique with a total of 92 respondents who fall into the characteristics of the respondents. The types of data used are secondary and primary data and the data analysis techniques used are instrument tests, classical assumption tests, multiple linear regression analysis tests and hypothesis testing. Based on the results of data processing that has been done, this study shows the results that halal labeling, brand image partially affect purchasing decisions at BFC 45 Prabumulih, while service quality partially has no effect on purchasing decisions at BFC 45 Prabumulih and simultaneously halal labeling, brand image and service quality affect purchasing decisions.
PENGARUH PRODUK DOMESTIK REGIONAL BRUTO DAN JUMLAH PENDUDUK TERHADAP KEMISKINAN DI KOTA PRABUMULIH Putri, Rika Rahmadina; Ilyas, Mudzakir; Rohman, Taufik
LA RIBA: Jurnal Perbankan Syariah Vol. 4 No. 01 (2022): Desember 2022
Publisher : Program Studi Perbankan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53649/lariba.v4i01.226

Abstract

This study aims to analyze the effect of Gross Regional Domestic Product (GRDP) and population on the poverty rate in Prabumulih City. The research data used is secondary time-series data for the period 2010-2021 obtained from the publication of the Prabumulih City Statistics Center (BPS). The regression model in this study is multiple linear regression analysis method and processed with the help of Statistical Package for the Social Sciences (SPSS) software. The results showed that GRDP and population together (simultaneously) had a significant effect on the poverty rate in Prabumulih City. Partially, GRDP has a negative and significant effect on the poverty rate, while population has a positive and insignificant effect on the poverty rate in Prabumulih City.
Co-Authors Fitri, Nadiatul Karimah Ilyas, Mudzakir TAUFIK ROHMAN, TAUFIK