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Representation of Modest Fashion Values in @ dwihandaanda Instagram Content (Semiotic Analysis Study Ferdinand de Saussure) Pithaloka, Hanna; Fatma Ali, Nadhifa
Sahafa Journal of Islamic Communication Vol. 7 No. 02 (2024): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v7i02.13789

Abstract

The second largest Muslim population in the world with 281 million people and a potential GDP of USD 5.1 billion per year in the halal economy sector including Modest Fashion. The role of millennial generationinfluencers such as ig @dwihandaanda has also contributed greatly to the Muslim fashion industry with 2 million followers, through her contents reflecting Islamic values as self-image and at the same time reaching the Muslim market in the country. The purpose of this study is to describe the signs (images, text, emojis,captions or visual elements) in creating meaning in each of its contents using Ferdinand de Saussure’’s communication theory which is divided into signifiers and signifieds related to meaning. The method used is a qualitative descriptive approach with an interpretive approach. It is concluded that the content conveys many messages of affection in the dynamics of child development, the clothes used reflect the philosophy of loose, neutral and elegant and modern modest fashion design. Visually, the colors of brown, white, and creamtones indicate a minimalist aesthetic that is often used by modest fashion brands. This content not only sells products but also lifestyle and daily life with emotional connection to consumers. The lifestyle philosophy in its content is in line with the target audience of Muslim women, such as religiosity, spiritual values of happiness and simplicity. Modest fashion is a representation of freedom from stigma, strong self-confidence in gentleness, inclusivity and adaptive to the needs of an active lifestyle and full of achievements in Islamic values. For further researchers, they can conduct a survey study on followers to understand their preferences for related UGC (User Generated Content). Keywords: Semiotic; Communication; Influenceur; Fashion Modest; Indonesia
FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT SISWA DALAM KEPUTUSAN MEMILIH PERGURUAN TINGGI MODE DI JAKARTA Dwitarwasto, Toto; Pithaloka, Hanna
Practice of Fashion and Textile Education Journal Vol. 3 No. 2 (2023): Practice of Fashion and Textile Education Journal
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/pftej.v3i2.38298

Abstract

Pertumbuhan industri ekonomi kreatif yang pesat khususnya bidang fashion serta prospek perkerjaan semakin meluas, mendorong pertumbuhan Perguruan Tinggi Mode di Indonesia. Adanya potensi jumlah siswa yang signifikan terhadap perguruan tinggi Mode mendorong peneliti mengukur pengaruh faktor minat, sosial, lokasi dan biaya terhadap minat siswa kelas menengah atas (SMA) dalam keputusan memilih Perguruan Tinggi Mode. Metode penelitian ini menggunakan metode kuantitatif dengan menggunakan software smart PLS. Sampel pada penelitian ini sebanyak 86 responden siswa menengah atas berlokasi di Jakarta menggunakan teknik sampling purposive melalui kuesioner disebarkan secara online. Teknik analisis data menggunakan uji analisis mediasi model reflektif. Hasil penelitian ini menunjukkan bahwa Pengaruh minat terhadap keputusan sebesar (0,442) dengan t statistik (5,269 >1,96) atau p value (0,000<0,05) menunjukan hipotesis (H1) diterima. Pengaruh biaya terhadap minat sebesar (0,104) dengan t statistik (0,991 < 1,96) atau p value (0,322 > 0,05) menunjukan hipotesis (H2 ditolak). Pengaruh lokasi terhadap minat sebesar (0,448) dengan t statistik (4,127 >1,96) atau p value (0,000<0,05) menunjukan hipotesis (H3 diterima). Pengaruh sosial terhadap minat sebesar (0,218) dengan t statistik (2,267 >1,96) atau p value (0,024<0,05) menunjukan hipotesis (H4) diterima. 
Factors Influencing the Adoption of Sustainable Practices: Fashion Brand MSMEs in Jakarta Pithaloka, Hanna; Gunarian, Nathalia; Natalia, Shun Fitriani; Natania S, Kalya Vanessa
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13671

Abstract

Lebih banyak pengusaha fesyen Indonesia harus mampu memasukkan keberlanjutan ke dalam praktik bisnisnya untuk mencapai pembangunan berkelanjutan di sektor industri fesyen di masa depan dengan dukungan yang tepat dari masyarakat, pemerintah, dan industri. Namun dalam perjalannya masih terdapat hambatan dalam penerapan keberlanjutan secara luas di industri fesyen Indonesia. Penelitian ini menggunakan Teori Difusi Inovasi (IDT) yang membahas beberapa variabel profitabilitas, kompatibilitas, kompleksitas, trial dan observability yang mempengaruhi brand fashion skala UMKM di Jabodetabek dalam mengadopsi fashion berkelanjutan. Penelitian ini menggunakan metode kuantitatif Smart PLS 3.0 (PLS-SEM). Temuan penelitian menggunakan purposive sampling terhadap 30 UMKM Fashion Brand yang berlokasi di Jabodetabek. Temuan penelitian ini menunjukkan bahwa kompatibilitas dan kemampuan untuk dicoba memiliki pengaruh yang besar terhadap pengambilan keputusan Pengusaha Mode dalam keberlanjutan. Penggunaan praktik berkelanjutan dapat membantu pengusaha fesyen Indonesia untuk terus eksis dalam jangka panjang. Kreativitas dan inovasi menjadi urat nadi sektor fesyen Indonesia. H2: Kompatibilitas terhadap keberlanjutan berpengaruh positif dan signifikan terhadap keputusan mengadopsi keberlanjutan & H4: Uji coba terhadap keberlanjutan berpengaruh positif dan signifikan terhadap keputusan mengadopsi keberlanjutan. Trialability adalah kemampuan untuk mencoba material, metode produksi, atau strategi komersial baru yang mendukung keberlanjutan tanpa mengorbankan ekspresi artistik khas yang menjadi ciri khas fesyen Indonesia.
TRAINING TEXTILE KNOWLEDGE SUPPLY CHAIN BASED SERVICE “PRAKTIS” IN SOUTH OF JAKARTA Mawardi, Tatang Khalid; Dwitarwasto, Toto; Pithaloka, Hanna
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2162

Abstract

With a strong domestic market demand, in textile and clothing manufacturing centers in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) play a very significant role. Despite all of the limitations, MSMEs are unable to use the supply chain management that large-scale businesses do, and their operations are frequently unpredictable. Therefore, the availability of supply chain-based services provides MSMEs with helpful solutions to their difficulties. The goal of knowledge textile training is to support MSMEs in growing their businesses by providing training to Supply Chain service named Praktis located in South of Jakarta starting September until November 2023 to 22 participants from different divisions such as sales, procurement and merchandiser who are dealing directly to MSMES actors. The program consists of discovery learning, sharing experience and discussion. The result participants trained were enthusiastic and the training textile knowledge were targeted to empower service more efficient. The training received a rating 4,78/5 and the level of understanding of respondents achieved to 95,6 %.
Efektifitas Buku Augmented Reality Interaktif untuk Meningkatkan Literasi Lingkungan Anak Sekolah Dasar Pithaloka, Hanna; Saffira, Mega; Londa, Adela Eltimothy
Paedagogie Vol 20 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/paedagogie.v20i2.15005

Abstract

This study aims to examine the effectiveness of an interactive Augmented Reality (AR) book as a learning medium to enhance environmental literacy among elementary school students. Environmental literacy encompasses the ability to understand, respond to, and act wisely on environmental issues, which should be instilled from an early age. The AR book was developed with educational content themed around the reuse of second-hand clothing as an effort to reduce textile waste, presented through engaging visual and audio elements tailored for children. The research employed a quasi-experimental method with a one-group pretest-posttest design, involving 31 upper-grade elementary students as participants. The instrument used was an environmental literacy test. The results showed an increase in the average score from 13.4 to 13.8 after the intervention. However, statistical analysis revealed a significance value of 0.255, indicating that the improvement was not statistically significant. These findings suggest that while there was a slight increase in students’ average scores, the use of the interactive AR book did not produce a significant impact on their environmental literacy. The study recommends further development of content and more intensive learning approaches to enhance the effectiveness of technology-based media in environmental education.