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All Journal Taqaddum : Community Service Journal
Hapsah, Zahrani Fatni
Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Other

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Training on How to Optimize Product Quality to Increase Purchasing Decisions Nasution, Muhammad Syukri Albani; Maidalena, Maidalena; Alvin Adriansyah, Ahmad; Hapsah, Zahrani Fatni
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study aims to conduct training to improve product quality on consumer purchasing decisions for MR D.I.Y. products. The method used involved training with MR D.I.Y employee and the branch manager of MR D.I.Y. on Jalan Pancing. The results indicate that inadequate product quality negatively impacts consumer interest. Consumers tend to feel hesitant about products that do not meet their expectations, which affects brand loyalty. Therefore, it is crucial for MR D.I.Y. to enhance quality control standards and ensure that every product sold undergoes a stringent verification process. By focusing on improving product quality, MR D.I.Y. can strengthen its market position and build positive long-term relationships with its consumers. This research provides practical implications for management to pay more attention to product quality in their marketing strategies.
Co-Authors Alvin Adriansyah, Ahmad Maidalena, Maidalena Nasution, Muhammad Syukri Albani