Training on How to Optimize Product Quality to Increase Purchasing Decisions

Nasution, Muhammad Syukri Albani (Universitas Islam Negeri Sumatera Utara)
Maidalena, Maidalena (Universitas Islam Negeri Sumatera Utara)
Alvin Adriansyah, Ahmad (Universitas Islam Negeri Sumatera Utara)
Hapsah, Zahrani Fatni (Universitas Islam Negeri Sumatera Utara)

Taqaddum : Community Service Journal
Vol 2, No 1 (2024): Taqaddum: Community Service Journal

This study aims to conduct training to improve product quality on consumer purchasing decisions for MR D.I.Y. products. The method used involved training with MR D.I.Y employee and the branch manager of MR D.I.Y. on Jalan Pancing. The results indicate that inadequate product quality negatively impacts consumer interest. Consumers tend to feel hesitant about products that do not meet their expectations, which affects brand loyalty. Therefore, it is crucial for MR D.I.Y. to enhance quality control standards and ensure that every product sold undergoes a stringent verification process. By focusing on improving product quality, MR D.I.Y. can strengthen its market position and build positive long-term relationships with its consumers. This research provides practical implications for management to pay more attention to product quality in their marketing strategies.