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All Journal Komitmen : Jurnal Ilmiah Manajemen JEMBA: Journal of Economics, Management, Business, and Accounting
Diana, Dessy Rahmawati
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Economics, Econometrics & Finance Social Sciences

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CONSUMER CONFIDENCE IN HALAL SKIN CARE PRODUCTS IN ISLAMIC ECONOMICS Fatonah, Nurul Fitriani; Diana, Dessy Rahmawati; Gunariah, Frilla; Nurdiansyah, Irdan; Syamjani, Raaf
Komitmen: Jurnal Ilmiah Manajemen Vol 6, No 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v6i1.43799

Abstract

This study aims to analyze consumer trust in halal skincare products within the framework of Islamic economics. In recent years, the demand for halal skincare products has increased alongside the growing awareness among Muslim consumers about the importance of product compliance with Sharia principles. Consumer trust plays a crucial role in purchase decisions. In the Islamic context, the halal label encompasses not only the ingredients used but also the production processes that adhere to Sharia guidelines. This study employs a quantitative approach using a questionnaire distributed to 59 respondents who use halal skincare. Data analysis was conducted using simple linear regression to determine the influence of consumer trust on the quality of halal skincare products within Islamic economics. The results show that consumer trust significantly affects the purchase of reliable halal skincare products, with halal certification serving as a key factor in providing safety and confidence for Muslim consumers in choosing skincare products.
PENGARUH BPUM (BANTUAN PRODUKTIF USAHA MIKRO) TAHUN 2020 TERHADAP EKSISTENSI USAHA MIKRO DI KELURAHAN BOJONGHERANG KABUPATEN CIANJUR Diana, Dessy Rahmawati
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2024): JEMBA: Journal of Economics, Management, Business, and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v2i2.50

Abstract

Bidang ekonomi merupakan salah satu sektor vital yang mengalami keterpurukan akibat Pandemi Covid-19. UMKM merupakan salah satu sektor yang terkena dampak, padahal UMKM menjadi penopang utama pertumbuhan perekonomian nasional. Pemerintah berupaya memulihkan perekonomian nasional dengan berbagai program kebijakan ekonomi, diantaranya BPUM (Bantuan Produktif Usaha Mikro). Artikel ini bertujuan untuk mengetahui kondisi Usaha Mikro di Kelurahan Bojongherang Kabupaten Cianjur dan mengetahui apakah terdapat pengaruh BPUM terhadap eksistensi Usaha Mikro tersebut. Metode penelitian menggunakan pendekatan kuantitatif dengan sumber data primer pelaku usaha mikro yang menerima BPUM di Kelurahan Bojongherang Kabupaten Cianjur, dengan metode analisis data yaitu analisis regresi linier sederhana. Hasil penelitian diperoleh bahwa terdapat pengaruh BPUM terhadap eksistensi usaha mikro di Kelurahan Bojongherang Kabupaten Cianjur, yang dibuktikan dari uji t, dimana t hitung > t table (4,673 > 2,306), dengan nilai sigifikansi variabel 0,000 < 0,005. Dari analisis koefisien determinasi diperoleh bahwa bahwa BPUM mempengaruhi eksistensi usaha mikro sebesar 30%.
CONSUMER CONFIDENCE IN HALAL SKIN CARE PRODUCTS IN ISLAMIC ECONOMICS Fatonah, Nurul Fitriani; Diana, Dessy Rahmawati; Gunariah, Frilla; Nurdiansyah, Irdan; Syamjani, Raaf
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 6 No. 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v6i1.43799

Abstract

This study aims to analyze consumer trust in halal skincare products within the framework of Islamic economics. In recent years, the demand for halal skincare products has increased alongside the growing awareness among Muslim consumers about the importance of product compliance with Sharia principles. Consumer trust plays a crucial role in purchase decisions. In the Islamic context, the halal label encompasses not only the ingredients used but also the production processes that adhere to Sharia guidelines. This study employs a quantitative approach using a questionnaire distributed to 59 respondents who use halal skincare. Data analysis was conducted using simple linear regression to determine the influence of consumer trust on the quality of halal skincare products within Islamic economics. The results show that consumer trust significantly affects the purchase of reliable halal skincare products, with halal certification serving as a key factor in providing safety and confidence for Muslim consumers in choosing skincare products.
Co-Authors Fatonah, Nurul Fitriani Gunariah, Frilla Syamjani, Raaf