Garuda - Garba Rujukan Digital

CONSUMER CONFIDENCE IN HALAL SKIN CARE PRODUCTS IN ISLAMIC ECONOMICS Fatonah, Nurul Fitriani; Diana, Dessy Rahmawati; Gunariah, Frilla; Nurdiansyah, Irdan; Syamjani, Raaf
Komitmen: Jurnal Ilmiah Manajemen Vol 6, No 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v6i1.43799

This study aims to analyze consumer trust in halal skincare products within the framework of Islamic economics. In recent years, the demand for halal skincare products has increased alongside the growing awareness among Muslim consumers about the importance of product compliance with Sharia principles. Consumer trust plays a crucial role in purchase decisions. In the Islamic context, the halal label encompasses not only the ingredients used but also the production processes that adhere to Sharia guidelines. This study employs a quantitative approach using a questionnaire distributed to 59 respondents who use halal skincare. Data analysis was conducted using simple linear regression to determine the influence of consumer trust on the quality of halal skincare products within Islamic economics. The results show that consumer trust significantly affects the purchase of reliable halal skincare products, with halal certification serving as a key factor in providing safety and confidence for Muslim consumers in choosing skincare products.

ANALYSIS OF MACROECONOMIC EFFECT ON JAKARTA ISLAMIC INDEX Gunariah, Frilla; Nurdiansyah, Irdan
Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Vol 7, No 1 (2025): Jurnal Ilmu Akuntansi dan Bisnis Syariah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aksy.v7i1.43330

This study aims to analyze the impact of inflation, gold prices, and exchange rates on the Jakarta Islamic Index (JII) stock price index during 2013-2023. The background of this research is based on the importance of understanding macroeconomic factors that affect the movement of stock indices, especially the Jakarta Islamic Index (JII). As one of Indonesia's leading Sharia stock indices, JII is a reference for investors in determining investment decisions per Sharia principles. Using a descriptive-verificative method with a quantitative approach, the study utilized secondary data from 30 companies listed in the JII and analyzed it with Eviews9. The results indicate that, simultaneously, inflation, gold prices, and exchange rates significantly influence the JII stock price index by 93.35%, while the remaining 6.65% is affected by other factors outside the model. Partially, inflation and gold prices have a significant effect, whereas exchange rates do not significantly impact the JII stock price index. These findings confirm that macroeconomic variables play a crucial role in the movement of the Islamic stock index.

Optimasi Media Sosial Dalam Memperkuat Personal Branding Bagi Siswa-Siswi SMK Karya Nasional Kab. Kuningan Jawa Barat Pramayanti, Dian Ikha; Darlin, Evalina; Uddin, Badie; Sopiah, Sopiah; Gunariah, Frilla; Kurnia, Kurnia; Kartini, Tina
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.83

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat, dan teknik yang dapat siswa terapkan di dunia nyata. Manfaat penting pelatihan digital marketing bagi siswa SMK mencakup peningkatan permintaan pekerjaan di bidang ini, peluang berwirausaha, kemampuan adaptasi terhadap teknologi baru, dan kesempatan untuk berpartisipasi dalam proyek-proyek praktis. Pelatihan ini juga memungkinkan siswa untuk memahami pasar global, menyediakan rujukan akademis, dan mengurangi kesenjangan kompetensi di antara lulusan SMK. Metode pelatihan yang efektif mencakup kelas daring, pembelajaran berbasis proyek, kolaborasi dengan industri, pelatihan dalam kelompok kecil, mentoring, sertifikasi digital marketing, kompetisi, evaluasi, dan klub digital marketing. Semua ini bertujuan untuk mempersiapkan siswa SMK agar siap menghadapi tantangan dan peluang di dunia kerja yang semakin digital. Pentingnya pelatihan digital marketing untuk siswa SMK adalah investasi dalam masa depan pengembangan sumber daya manusia yang kompeten dalam menghadapi dunia digital yang terus berkembang. Hasil yang dicapai pada pelatihan digital marketing adalah siswa memahami dengan baik strategi pemasaran digital lainnya. Selain itu, siswa telah memahami etika digital dan cara berinteraksi secara aman di dunia digital.

Sosialisasi Konsep Pariwisata Halal Kepada Para Pengusaha Homestay dan Villa di Desa Warnasari, Kecamatan Pangalengan, Kabupaten Bandung, Provinsi Jawa Barat Apriani, Triana; Nuryakin, Rahmat Aji; Erfiyana, Evi; Nugraha, Mohamad Sigit Adi; Gunariah, Frilla; Suhada, Wiwin
El-Mujtama: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.8863

Socializing the concept of halal tourism is one of the most important things to do, one of which is to provide training on homestay and villa management in accordance with halal standards, namely MUI fatwa Number 108 / DSN-MUI / X / 2016 in Warnasari Village, Pangalengan District, Bandung Regency, West Java Province. The purpose of this activity is to provide training and counseling to lodging service entrepreneurs regarding halal management in the management of Homestays and Villas according to sharia principles. The event was attended by 12 Homestay and Villa entrepreneurs, 10 tourist attractions managers and 25 MSME entrepreneurs around the Situ Cileunca Tourism Area, Warnasari Village. The method of implementing this Community Service (PKM) uses lecture and discussion methods. The activity was carried out for 2 days, namely from June 13 and 14, 2025. As a result of these PKM activities, Homestay and Villa business actors understand and will follow up their business places to immediately apply halal principles to the Homestays and Villas they manage, for the sake of benefit and also as a form of consistency with the vision of halal tourism in West Java Province as a pilot in the application of Halal Tourism in Indonesia.

ANALYSIS OF MACROECONOMIC EFFECT ON JAKARTA ISLAMIC INDEX Gunariah, Frilla; Nurdiansyah, Irdan
Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Vol. 7 No. 1 (2025): Jurnal Ilmu Akuntansi dan Bisnis Syariah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aksy.v7i1.43330

This study aims to analyze the impact of inflation, gold prices, and exchange rates on the Jakarta Islamic Index (JII) stock price index during 2013-2023. The background of this research is based on the importance of understanding macroeconomic factors that affect the movement of stock indices, especially the Jakarta Islamic Index (JII). As one of Indonesia's leading Sharia stock indices, JII is a reference for investors in determining investment decisions per Sharia principles. Using a descriptive-verificative method with a quantitative approach, the study utilized secondary data from 30 companies listed in the JII and analyzed it with Eviews9. The results indicate that, simultaneously, inflation, gold prices, and exchange rates significantly influence the JII stock price index by 93.35%, while the remaining 6.65% is affected by other factors outside the model. Partially, inflation and gold prices have a significant effect, whereas exchange rates do not significantly impact the JII stock price index. These findings confirm that macroeconomic variables play a crucial role in the movement of the Islamic stock index.

CONSUMER CONFIDENCE IN HALAL SKIN CARE PRODUCTS IN ISLAMIC ECONOMICS Fatonah, Nurul Fitriani; Diana, Dessy Rahmawati; Gunariah, Frilla; Nurdiansyah, Irdan; Syamjani, Raaf
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 6 No. 1 (2025): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v6i1.43799

This study aims to analyze consumer trust in halal skincare products within the framework of Islamic economics. In recent years, the demand for halal skincare products has increased alongside the growing awareness among Muslim consumers about the importance of product compliance with Sharia principles. Consumer trust plays a crucial role in purchase decisions. In the Islamic context, the halal label encompasses not only the ingredients used but also the production processes that adhere to Sharia guidelines. This study employs a quantitative approach using a questionnaire distributed to 59 respondents who use halal skincare. Data analysis was conducted using simple linear regression to determine the influence of consumer trust on the quality of halal skincare products within Islamic economics. The results show that consumer trust significantly affects the purchase of reliable halal skincare products, with halal certification serving as a key factor in providing safety and confidence for Muslim consumers in choosing skincare products.

Understanding the Dual Impact of Job Conflict and Work Stress on Organizational Performance Outcomes Gunariah, Frilla; Bisri, Hasan; Yusup, Deni Kamaludin; Zaky, Muhammad; Hidayatunnisa, Nurul Fadhlya
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.017

Objectives: Organizational changes in both internal and external environments can significantly affect employee productivity, particularly when human resources are unable to adapt effectively. This often results in workplace conflict and elevated job stress levels. This study aims to examine the impact of work conflict and job stress on employee performance at PT. Scudetto Prima Transportasi.Methodology: The research employs a descriptive-verificative method with a quantitative approach, utilizing non-probability sampling techniques on the entire employee population (75 individuals). Data were analyzed using SPSS Statistics 20.Findings: Furthermore, partial tests reveal that both independent variables independently exert a negative and significant influence on performance. These findings underscore the critical importance of effective conflict and stress management strategies in enhancing organizational productivity and employee effectiveness.Conclusion: The results indicate that work conflict and job stress have a simultaneous negative and significant effect on employee performance, accounting for 17.9% of the variance.

Strategi UMKM Dalam Meningkatkan Penjualan Berdasar Perspektif Syariah Suhada, Wiwin; Sigit Adi Nugraha, Mohammad; Apriani, Triana; Gunariah, Frilla
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5518

This research is motivated by the concept of sharia marketing which currently continues to develop along with the development of the sharia economy. Currently, many MSMEs are competing in the market. To survive and be competitive, good management is needed, marketing is one of them. The aim of this research is to find out MSME Strategy for Increasing Sales Based on a Sharia Perspective. The research method used is a descriptive qualitative research method. Research results show that marketing MSMEs implement sharia, namely, MSMEs always apply Islamic values in their products both in terms of halal products and materials and tools, carry out their marketing activities always referring to flexibility, highly uphold mutual respect so that anyone who comes or buys the product will served as best as possible regardless of race or whatever, providing service as usual such as treating consumers well, maintaining communication with consumers, behaving in a friendly and polite manner.

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