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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Genesis Sembiring Depari
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How is the Implementation of Business Analytics in Asia? Genesis Sembiring Depari
Indonesian Journal of Business Analytics Vol. 4 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i6.12872

Abstract

It addresses the unique challenges and strategies of business analytics adoption across the Asian diversity, drawing on the findings of 30 academic publications. It recognizes that for Asian enterprises, Data-driven culture in collectivist and hierarchy-based cultural dynamics requires good leadership buy-in and cross-functional collaboration. Moreover, the diverse regulatory landscape of the region requires customized data governance frameworks to comply with local privacy regulations and establish confidence among stakeholders. As companies across Asia level up their data adoption, organisations need to focus on scalable technology, build a workforce which is data-literate, develop a flexible compliance framework, enable cross-functional collaboration, engage local experts and build an ethical data culture, the study noted. By The findings serve to enhance comprehension of how analytics can be implemented across the Asian context, emphashighlightening the need for a flexible and contextatively approach in addressing the unique technological, cultural and institutional landscapes of the region.
THE DIFFERENCES BETWEEN PRAGMATIC AND IDEOLOGICAL LEADERSHIP IN ORGANIZATION: A SYSTEMATIC LITERATURE REVIEW Danny Philipe Bukidz; Genesis Sembiring Depari; Elisabeth Marlina Sari Lintong
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2233

Abstract

Introduction/Main Objectives: This study aims to analyze and compare existing literature on pragmatic and idealistic leadership, specifically examining the differences between these leadership styles within organizations. The goal is to develop a more comprehensive understanding of these two approaches and how they contrast with one another. Background Problems: The research may face background challenges due to inadequate understanding of the differences between pragmatic and idealistic leadership, as well as the advantages and disadvantages of each style. Moreover, it may be necessary to investigate the perceptions of various stakeholders such as followers, peers, and superiors towards these leadership styles. Novelty: Prior research has predominantly examined these leadership styles in isolation ; however, this study seeks to present a more comprehensive analysis by exploring both their distinctions and commonalities. Research Methods: A Systematic Literature Review is expected to include an analysis of existing studies sourced from five reputable journals indexed in the scopus database. Finding/Results: Pragmatic leadership is flexible and adaptable, emphasizing context-dependent approaches that prioritize relationships within a community. Ideological leadership, on the other hand, involves leaders who have a strong belief in a particular ideology or set of values that guide their decision-making and actions. Conclusion: the articles suggest that modern leaders need to be both pragmatic and idealistic to succeed. They should have a strong belief in their vision or set of values while also being flexible and adaptable to the current situation.
Pemasaran Digital di Era Pandemi Covid-19 Genesis Sembiring Depari; Alfonsius; Elisabet Tambunan; Roberto Purba
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.946 KB) | DOI: 10.55123/abdikan.v1i2.217

Abstract

The COVID-19 pandemic has brought many changes in human life. Life processes that were previously done manually are now leading to the massive use of digital technology. This opens up a myriad of new opportunities to reach potential customers, serve existing customers and in some cases increase the efficiency of business operations. Thus, the ability to use digital technology to improve business efficiency is increasingly undeniable. Therefore, the team of lecturers from the Management Study Program of UPH Medan and Sari Mutiara University initiated to conduct training on the use of digital marketing technology in the era of the COVID-19 pandemic. In this training activity, 12 steps of digital marketing were explained and could be directly applied by participants consisting of students of the Management study program of UPH Medan, USMI Management study program and the general public.
Co-Authors Alfonsius Danny Philipe Bukidz Elisabet Tambunan Elisabeth Marlina Sari Lintong Roberto Purba