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All Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Genesis Sembiring Depari
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Transportation Veterinary

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How is the Implementation of Business Analytics in Asia? Genesis Sembiring Depari
Indonesian Journal of Business Analytics Vol. 4 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i6.12872

Abstract

It addresses the unique challenges and strategies of business analytics adoption across the Asian diversity, drawing on the findings of 30 academic publications. It recognizes that for Asian enterprises, Data-driven culture in collectivist and hierarchy-based cultural dynamics requires good leadership buy-in and cross-functional collaboration. Moreover, the diverse regulatory landscape of the region requires customized data governance frameworks to comply with local privacy regulations and establish confidence among stakeholders. As companies across Asia level up their data adoption, organisations need to focus on scalable technology, build a workforce which is data-literate, develop a flexible compliance framework, enable cross-functional collaboration, engage local experts and build an ethical data culture, the study noted. By The findings serve to enhance comprehension of how analytics can be implemented across the Asian context, emphashighlightening the need for a flexible and contextatively approach in addressing the unique technological, cultural and institutional landscapes of the region.
Pemasaran Digital di Era Pandemi Covid-19 Genesis Sembiring Depari; Alfonsius; Elisabet Tambunan; Roberto Purba
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.946 KB) | DOI: 10.55123/abdikan.v1i2.217

Abstract

The COVID-19 pandemic has brought many changes in human life. Life processes that were previously done manually are now leading to the massive use of digital technology. This opens up a myriad of new opportunities to reach potential customers, serve existing customers and in some cases increase the efficiency of business operations. Thus, the ability to use digital technology to improve business efficiency is increasingly undeniable. Therefore, the team of lecturers from the Management Study Program of UPH Medan and Sari Mutiara University initiated to conduct training on the use of digital marketing technology in the era of the COVID-19 pandemic. In this training activity, 12 steps of digital marketing were explained and could be directly applied by participants consisting of students of the Management study program of UPH Medan, USMI Management study program and the general public.
Co-Authors Alfonsius Elisabet Tambunan Roberto Purba