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All Journal Jurnal Sinergitas PkM & CSR Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ilmu Sosial dan Humaniora Proceeding National Conference Business, Management, and Accounting (NCBMA)
Danny Philipe Bukidz
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PENERAPAN SERVICE LEARNING DENGAN METODE HYBRID UNTUK MENGEMBANGKAN MOTIVASI KEGIATAN PEMBELAJARAN Danny Philipe Bukidz
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6146

Abstract

Kegiatan Service Learning merupakan aktifitas pelayanan kepada komunitas untuk memberikan solusi atas persoalan komunitas yang ada. Aktifitas service learning selama ini dilakukan secara langsung atau luring (luar jaringan). Pada masa pandemik metode penerapan service learning sangat sulit dilakukan oleh karena pelaksanaan protokol Kesehatan. Kegiatan service learning yang dilakukan oleh UPH Kampus Medan yaitu dengan metode hybrid. Aktifitas Service learning yang dilakukan memberikan dampak lebih luas bagi pelayanan Pendidikan anak baik di Panti asuhan maupun komunitas. Tulisan ini menggunakan metode deskriptif analisis dengan metode naratif kualitatif. Hasil Penelitian dan pengabdian masyarakat ini adalah memberikan suatu kajian deskriptif  pelaksanaan service learning terhadap siswa baik di panti asuhan dan komunitas pada masa pandemik. Selain itu artikel ini memberikan evaluasi perihal efektifitas service learning dalam masa pasca pandemik.  
Dari Lokasi ke Layanan: Dampak Lokasi dan Kualitas Layanan pada Loyalitas Tamu di Mediasi oleh Pengalaman Tamu Danny Philipe Bukidz; Joselyn Chandrigo
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.4994

Abstract

This study analyzes the impact of location and service quality on guest loyalty at Aryaduta Hotel Medan, with guest experience as a mediating variable. Using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method, this research involved 100 respondents who had stayed at the hotel. The results show that location does not have a direct significant effect on guest loyalty (coefficient 0.087; p=0.1410), but it significantly enhances guest experience (coefficient 0.386; p=0.0000). Conversely, service quality has a direct significant effect on guest loyalty (coefficient 0.412; p=0.0010) and also improves guest experience (coefficient 0.401; p=0.0000). Guest experience is a significant mediator in the relationship between location and guest loyalty (coefficient 0.182; p=0.0010) as well as between service quality and guest loyalty (coefficient 0.189; p=0.0000). These findings confirmed the importance of guest experience in building customer loyalty. Strategic recommendations include enhancing service quality, optimizing location, and developing more personalized guest experience programs. This study provides insights for the hospitality industry more effective and sustainable customer retention.
MORE THAN TASTE: INVESTIGATING THE MODERATING IMPACT OF CAFE ATMOSPHERE BETWEEN FOOD QUALITY AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION Danny Philipe Bukidz; Thomas
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research examines the impact moderating Café Atmosphere (CA)between food quality (FQ) and service quality (SQ) through customer satisfaction (CS) within the café sector. Research method using structural equation modeling (SEM) via SmartPLS. The goal is to explore both the direct impacts of these factors and the moderating effect of the store atmosphere on customer satisfaction. Data was gathered from 100 participants, and the analysis included both outer and inner model assessments to confirm the construction of validity and reliability. The findings indicate SQ (β = 0.391, t = 4.025, p < 0.001), FQ (β = 0.279, t = 2.996, p = 0.001), and CA (β = 0.161, t = 1.888, p = 0.030) all have a significant positive impact on customer satisfaction. Moderation analysis reveals that CA plays a significant role in moderating the relationship between SQ and CS (β = –0.176, t = 2.766, p = 0.003), suggesting that an enhanced environment can compensate for other factors. However, the store atmosphere's moderating effect on the link between FQ and CS is found to be not statistically significant (β = 0.077, t = 1.240, p = 0.108). The model explains 76.3% of the variance in CS (R² = 0.763), demonstrating substantial explanatory power. These results offer valuable theoretical insights into service management and practical recommendations for café businesses seeking to improve customer satisfaction through a comprehensive service approach.
THE DIFFERENCES BETWEEN PRAGMATIC AND IDEOLOGICAL LEADERSHIP IN ORGANIZATION: A SYSTEMATIC LITERATURE REVIEW Danny Philipe Bukidz; Genesis Sembiring Depari; Elisabeth Marlina Sari Lintong
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2233

Abstract

Introduction/Main Objectives: This study aims to analyze and compare existing literature on pragmatic and idealistic leadership, specifically examining the differences between these leadership styles within organizations. The goal is to develop a more comprehensive understanding of these two approaches and how they contrast with one another. Background Problems: The research may face background challenges due to inadequate understanding of the differences between pragmatic and idealistic leadership, as well as the advantages and disadvantages of each style. Moreover, it may be necessary to investigate the perceptions of various stakeholders such as followers, peers, and superiors towards these leadership styles. Novelty: Prior research has predominantly examined these leadership styles in isolation ; however, this study seeks to present a more comprehensive analysis by exploring both their distinctions and commonalities. Research Methods: A Systematic Literature Review is expected to include an analysis of existing studies sourced from five reputable journals indexed in the scopus database. Finding/Results: Pragmatic leadership is flexible and adaptable, emphasizing context-dependent approaches that prioritize relationships within a community. Ideological leadership, on the other hand, involves leaders who have a strong belief in a particular ideology or set of values that guide their decision-making and actions. Conclusion: the articles suggest that modern leaders need to be both pragmatic and idealistic to succeed. They should have a strong belief in their vision or set of values while also being flexible and adaptable to the current situation.
Co-Authors Elisabeth Marlina Sari Lintong Genesis Sembiring Depari Joselyn Chandrigo Thomas