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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ilmu Sosial dan Humaniora
Elisabeth Marlina Sari Lintong
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THE DIFFERENCES BETWEEN PRAGMATIC AND IDEOLOGICAL LEADERSHIP IN ORGANIZATION: A SYSTEMATIC LITERATURE REVIEW Danny Philipe Bukidz; Genesis Sembiring Depari; Elisabeth Marlina Sari Lintong
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2233

Abstract

Introduction/Main Objectives: This study aims to analyze and compare existing literature on pragmatic and idealistic leadership, specifically examining the differences between these leadership styles within organizations. The goal is to develop a more comprehensive understanding of these two approaches and how they contrast with one another. Background Problems: The research may face background challenges due to inadequate understanding of the differences between pragmatic and idealistic leadership, as well as the advantages and disadvantages of each style. Moreover, it may be necessary to investigate the perceptions of various stakeholders such as followers, peers, and superiors towards these leadership styles. Novelty: Prior research has predominantly examined these leadership styles in isolation ; however, this study seeks to present a more comprehensive analysis by exploring both their distinctions and commonalities. Research Methods: A Systematic Literature Review is expected to include an analysis of existing studies sourced from five reputable journals indexed in the scopus database. Finding/Results: Pragmatic leadership is flexible and adaptable, emphasizing context-dependent approaches that prioritize relationships within a community. Ideological leadership, on the other hand, involves leaders who have a strong belief in a particular ideology or set of values that guide their decision-making and actions. Conclusion: the articles suggest that modern leaders need to be both pragmatic and idealistic to succeed. They should have a strong belief in their vision or set of values while also being flexible and adaptable to the current situation.
Analysis of Consumer Perception and Preferences for Affordable Green Products in Traditional Markets (Study at Simpang Limun Market, Medan) Elisabeth Marlina Sari Lintong
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5268

Abstract

The growing concern for environmental issues and public awareness of nature conservation have driven the emergence of eco-friendly products with minimal environmental impact. However, the perception that eco-friendly products are expensive remains a barrier, particularly for middle- to lower-income consumers. This study aims to examine consumer perceptions and preferences toward affordable eco-friendly products in traditional markets, focusing on Simpang Limun Market, Medan, using a quantitative survey approach. Data were collected in December 2024 from 97 respondents using a pre-developed questionnaire. The results indicate that although awareness of eco-friendly products is relatively high, price remains the primary factor influencing purchasing decisions. Consumers in traditional markets tend to prefer affordable eco-friendly products, supported by direct interaction with sellers and competitive pricing. Consumer perceptions and preferences regarding affordable eco-friendly products have a positive and significant influence on consumer attitudes and behavior. On the other hand, driving and inhibiting factors, while positive, do not show a significant influence. These findings offer valuable guidance for producers and marketers to improve the accessibility and acceptance of eco-friendly products through competitive pricing strategies and more intensive consumer education.
Co-Authors Bukidz, Danny Philipe Genesis Sembiring Depari