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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Riset Multidisiplin Edukasi
Dayu kristianto
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Loyalitas Merek Dengan Keputusan Pembelian Sebagai Variabel Moderasi Pada Spx Exspress Elfan E Dayu kristianto; Eko Handayanto; Yulist Rima Fiandari
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 1 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Januari 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i1.73

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah loyalitas merek di SPX Express Elfan E dipengaruhi oleh kualitas layanan dan citra merek, dan apakah tindakan pembelian dapat mengurangi dampak faktor-faktor tersebut terhadap loyalitas merek. Dengan menggunakan metodologi dengan 133 responden, penelitian ini merupakan bentuk penelitian kuantitatif. Di sisi lain, survei atau kuesioner digunakan dalam metode pengumpulan data. Setelah itu, analisis statistik digunakan untuk memahami data dan membuat kesimpulan dari hasil.  Berdasarkan hasil penelitian, loyalitas merek di SPX Express Elfan E dipengaruhi oleh kualitas layanan dan citra merek, dengan nilai signifikansi masing-masing sebesar 0,040 dan 0,000. Dengan nilai signifikansi sebesar 0,248, keputusan pembelian di SPX Express Elfan E tidak dapat memoderasi loyalitas merek dan keunggulan layanan. Di SPX Express Elfan E, loyalitas merek dipengaruhi secara signifikan oleh keputusan pembelian, sebagaimana ditunjukkan oleh nilai signifikansi sebesar 0,001.
Multi-Stakeholder Collaboration in Liquid Organic Fertilizer Production Training for Community Empowerment in Sukakarya Village: Pengabdian Solina Balqis; Nurkayah; Rafikha Anggraini; Nadia Ulfa; Dayu Kristianto; Anggun Febiana; M. Agustian Alfarizi; Dwi Tusmila8; Malyan Khasanah Isnaini; Rohmadi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4349

Abstract

This community service program aimed to enhance community capacity in managing household organic waste through training on liquid organic fertilizer (LOF) production in Sukakarya Village. The program was implemented using a multi-stakeholder collaboration involving university lecturers, an industrial partner (Pertamina), and the local women farmer group (KWT Melati). The activity adopted a participatory approach combining educational sessions, hands-on training, and evaluation through pre- and post-tests. Household organic waste such as vegetable residues, fruit peels, and leftover rice was processed using a simple anaerobic fermentation method with Effective Microorganisms 4 (EM4) as a bioactivator. The results showed a significant improvement in participants understanding of waste management, circular economy concepts, and LOF production procedures. In addition, participants demonstrated increased environmental awareness and readiness to independently produce LOF at the household level. Although the program was limited to the production stage without field application, the outcomes indicate strong potential for sustainable waste management and community empowerment. This initiative highlights the effectiveness of community-based education supported by multi-stakeholder collaboration as a replicable model for rural environmental sustainability programs.
Co-Authors Anggun Febiana Dwi Tusmila8 Eko Handayanto M. Agustian Alfarizi Malyan Khasanah Isnaini Nadia Ulfa Nurkayah Rafikha Anggraini Rohmadi Solina Balqis Yulist Rima Fiandari