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All Journal Ta'dibuna: Jurnal Pendidikan Islam Media Manajemen Pendidikan Thawalib: Jurnal Kependidikan Islam Formosa Journal of Multidisciplinary Research (FJMR) LEADERIA : Jurnal Manajemen Pendidikan Islam
Mu’in, Abdul
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences Other

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Evolusi Pemasaran Jasa dan Pemasaran Relasional Jasa Pendidikan: Evolution of Service Marketing and Relational Education Nurcahya, Alsri; Hartati, Sri; Mu’in, Abdul; Zohriah, Anis
Thawalib: Jurnal Kependidikan Islam Vol. 5 No. 2 (2024): Thawalib: Jurnal Kependidikan Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thawalib.v5i2.484

Abstract

Service marketing in the education sector is now focused on experiences, service quality, and long-term relationships with students and parents. Relational marketing is becoming increasingly important to create loyalty, involving technologies such as social media and student management systems. This research analyzes the evolution of marketing strategies and the challenges in building sustainable relationships. The research method is qualitative through a literature review. Data collection is done through documentation techniques. Data processing includes reduction, content analysis, data presentation, and data generalization. The results of the study indicate: Educational service marketing aims to introduce services to prospective students and parents, while increasing awareness, interest, and trust. Its strategies include promoting the institution's image, educational excellence, facilities, and learning experiences. In the digital age, technology and social media are used to build brand awareness and offer relevant and flexible educational programs. Relational marketing focuses on building long-term relationships with students, parents, alumni, and the community. Flexible, personalized services, along with the empowerment of technology, improve retention, loyalty, and positive recommendations. Engaged alumni strengthen the institution's reputation and expand its network. Key strategies include digital marketing, data-driven marketing, and customer experience.
Strategi implementasi Profil Pelajar Pancasila pada pelajaran PAI di SD Citra Islami dan SDIT Aya Sophia Nurhakim, Farchan; Mughni, Subhan; Mu’in, Abdul; Tihami; Hilmiyati, Fitri; Wasehudin
TA`DIBUNA Vol 14 No 1 (2025)
Publisher : LPPM Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/tadibuna.v14i1.17977

Abstract

AbstractThis study examines strategies for implementing the Pancasila Student Profile (PSP) in the Islamic Religious Education (PAI) subject at SD Citra Islami and SDIT Aya Sophia, both of which adopt the Independent Curriculum. A qualitative approach with a case study design was employed, involving in-depth interviews, classroom observations, and analysis of teaching documents. The findings indicate that both schools formulate teaching modules based on Learning Objective Outlines (Alur Tujuan Pembelajaran/ATP) focusing on the integration of Pancasila values, yet with different thematic priorities: SD Citra Islami emphasizes the internalization of Asmaulhusna, while SDIT Aya Sophia prioritizes the habituation of Duha prayer. Both successfully strengthen students’ religious character, sense of responsibility, and critical thinking skills through teacher collaboration, school management support, and continuous evaluation. The challenges encountered include limited teacher understanding of the PSP and inadequate supporting facilities. These findings underscore the importance of systematic lesson planning, student-centered practice, and ongoing teacher development for the effective implementation of the PSP. AbstrakPenelitian ini menelaah strategi implementasi Profil Pelajar Pancasila (PPP) dalam mata pelajaran Pendidikan Agama Islam (PAI) di SD Citra Islami dan SDIT Aya Sophia yang menerapkan Kurikulum Merdeka. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, melibatkan wawancara mendalam, observasi kelas, serta analisis dokumen ajar. Hasil penelitian menunjukkan bahwa kedua sekolah merumuskan modul ajar berdasarkan Alur Tujuan Pembelajaran (ATP) yang menitikberatkan pada integrasi nilai-nilai Pancasila, tetapi dengan fokus tematik yang berbeda: SD Citra Islami menekankan internalisasi Asmaulhusna, sementara SDIT Aya Sophia memprioritaskan pembiasaan salat duha. Keduanya berhasil memperkuat karakter religius, tanggung jawab, dan keterampilan berpikir kritis siswa melalui kolaborasi guru, dukungan manajemen sekolah, serta evaluasi berkelanjutan. Kendala yang ditemui mencakup pemahaman terbatas guru terhadap PPP dan kurangnya sarana pendukung. Temuan ini menegaskan pentingnya perencanaan pembelajaran yang sistematis, praktik berpusat pada siswa, serta pembinaan guru berkelanjutan dalam mengimplementasikan PPP secara efektif.
Kompetensi Manajerial Kepala Sekolah dalam Pengelolaan Sarana Prasarana terhadap Peningkatan Kualitas Pendidikan Rumsanah, Rumsanah; Nugraha, Enung; Firdaos, Rijal; Zohriah, Anis; Mu’in, Abdul
Media Manajemen Pendidikan Vol 8 No 2 (2025): Oktober 2025
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmp.v8i2.20872

Abstract

Quality education requires the support of effective school management, particularly through the principal's managerial competence in managing facilities and infrastructure. Well-planned facilities and infrastructure are believed to create a conducive learning environment that influences the quality of learning. This study aims to explore the role of principals' managerial competence in planning, organizing, and supervising educational facilities and infrastructure in Islamic Elementary Schools (Madrasah Ibtidaiyah) as an effort to improve the quality of education. The method used was a qualitative case study approach at MI Attamam and MI Daarul Ilmi in Tangerang Regency, Banten. Data were collected through interviews, observations, and document analysis, then analyzed thematically. The results show that principals play a central role in ensuring the availability, utilization, and maintenance of facilities and infrastructure. Constraints such as budget limitations and school community participation were overcome through collaborative strategies, innovation, and a participatory management system. The novelty of this research lies in mapping the principals' managerial strategies in two madrasas with different conditions, as well as the direct link between infrastructure management and non-academic learning quality indicators. Practically, this research provides an alternative model for infrastructure management that is adaptive and applicable to madrasas. Theoretically, this research enriches the study of Islamic education management by emphasizing the principal's role as an innovator and driver of infrastructure-based educational quality.
Principles of Sincerity and Honest Management in Vocational Secondary Schools from a Hadith Perspective Management Holid, Agus; Salafiyah, Yuyun; Farisi, Ahmad Nu’man; Mu’in, Abdul; Fauzi, Anis
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.9746

Abstract

This study explores the significance of integrity and honest leadership in schools, guided by a hadith from Abu Hurairah (R.A) emphasizing the importance of intentions and truthful behavior. Effective school leadership requires collaboration among principals, staff, students, and parents, fostering a supportive management structure. Consistently applying honesty and integrity can strengthen the organizational culture and bring positive changes. The research employs a literature study method with a descriptive approach to assess the impact of these principles on school performance and stakeholder satisfaction. Continuous education and training for all stakeholders are crucial to enhance understanding and implementation of fair and honest governance. In the long term, these practices promote a positive and transparent school environment.
Dinamika Jasa Pendidikan Dan Pentingnya Pemasaran Jasa Pada Pendidikan Abdullah Muqopie; Najmi Muhajir, Nur Muhammad; Mu’in, Abdul
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 4 No. 2 (2023): LEADERIA: Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/leaderia.v4i2.453

Abstract

Marketing in the broadest sense is setting goals for accumulating profits to achieve the goals of an organization or institution, an understanding that is oriented towards accumulating profits, making the goal setting in question oriented towards market or customer needs whose ultimate goal is accumulating profits. Marketing education here is defined not as an organization or institution, but education is classified as a "non-profit oriented" service marketing or "non-profit company", where this educational institution does not seek profit alone, for the prosperity of the administrators or owners of the institution. The profits here are intended to improve the quality of services to the community as an effort to increase the number of candidates or students who are interested in enrolling in schools or educational institutions. The method used by researchers is a qualitative method. In this research, a descriptive-analytic approach is used to explore certain meanings using literature review. The dynamics of marketing services in educational institutions is a process that must be carried out by schools or madrasas to provide satisfaction to staff and the community. In marketing services that are "non-profit oriented" or "non-profit companies" there are three, namely; must understand the target market, good communication and interaction, provide opportunities for feedback, criticism and suggestions. These three things are the common thread to achieve the goal, namely "trust of partners or society in organizations or educational institutions.
Co-Authors Abdullah Muqopie Anis Fauzi, Anis Farisi, Ahmad Nu’man Hilmiyati, Fitri Holid, Agus Mughni, Subhan Najmi Muhajir, Nur Muhammad Nugraha, Enung Nurcahya, Alsri Nurhakim, Farchan Rijal Firdaos Rumsanah, Rumsanah Salafiyah, Yuyun Sri Hartati Tihami Wasehudin Zohriah, Anis