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All Journal Ta'dibuna: Jurnal Pendidikan Islam Media Manajemen Pendidikan Thawalib: Jurnal Kependidikan Islam
Mu’in, Abdul
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Evolusi Pemasaran Jasa dan Pemasaran Relasional Jasa Pendidikan: Evolution of Service Marketing and Relational Education Nurcahya, Alsri; Hartati, Sri; Mu’in, Abdul; Zohriah, Anis
Thawalib: Jurnal Kependidikan Islam Vol. 5 No. 2 (2024): Thawalib: Jurnal Kependidikan Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thawalib.v5i2.484

Abstract

Service marketing in the education sector is now focused on experiences, service quality, and long-term relationships with students and parents. Relational marketing is becoming increasingly important to create loyalty, involving technologies such as social media and student management systems. This research analyzes the evolution of marketing strategies and the challenges in building sustainable relationships. The research method is qualitative through a literature review. Data collection is done through documentation techniques. Data processing includes reduction, content analysis, data presentation, and data generalization. The results of the study indicate: Educational service marketing aims to introduce services to prospective students and parents, while increasing awareness, interest, and trust. Its strategies include promoting the institution's image, educational excellence, facilities, and learning experiences. In the digital age, technology and social media are used to build brand awareness and offer relevant and flexible educational programs. Relational marketing focuses on building long-term relationships with students, parents, alumni, and the community. Flexible, personalized services, along with the empowerment of technology, improve retention, loyalty, and positive recommendations. Engaged alumni strengthen the institution's reputation and expand its network. Key strategies include digital marketing, data-driven marketing, and customer experience.
Strategi implementasi Profil Pelajar Pancasila pada pelajaran PAI di SD Citra Islami dan SDIT Aya Sophia Nurhakim, Farchan; Mughni, Subhan; Mu’in, Abdul; Tihami; Hilmiyati, Fitri; Wasehudin
TA`DIBUNA Vol 14 No 1 (2025)
Publisher : LPPM Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/tadibuna.v14i1.17977

Abstract

AbstractThis study examines strategies for implementing the Pancasila Student Profile (PSP) in the Islamic Religious Education (PAI) subject at SD Citra Islami and SDIT Aya Sophia, both of which adopt the Independent Curriculum. A qualitative approach with a case study design was employed, involving in-depth interviews, classroom observations, and analysis of teaching documents. The findings indicate that both schools formulate teaching modules based on Learning Objective Outlines (Alur Tujuan Pembelajaran/ATP) focusing on the integration of Pancasila values, yet with different thematic priorities: SD Citra Islami emphasizes the internalization of Asmaulhusna, while SDIT Aya Sophia prioritizes the habituation of Duha prayer. Both successfully strengthen students’ religious character, sense of responsibility, and critical thinking skills through teacher collaboration, school management support, and continuous evaluation. The challenges encountered include limited teacher understanding of the PSP and inadequate supporting facilities. These findings underscore the importance of systematic lesson planning, student-centered practice, and ongoing teacher development for the effective implementation of the PSP. AbstrakPenelitian ini menelaah strategi implementasi Profil Pelajar Pancasila (PPP) dalam mata pelajaran Pendidikan Agama Islam (PAI) di SD Citra Islami dan SDIT Aya Sophia yang menerapkan Kurikulum Merdeka. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, melibatkan wawancara mendalam, observasi kelas, serta analisis dokumen ajar. Hasil penelitian menunjukkan bahwa kedua sekolah merumuskan modul ajar berdasarkan Alur Tujuan Pembelajaran (ATP) yang menitikberatkan pada integrasi nilai-nilai Pancasila, tetapi dengan fokus tematik yang berbeda: SD Citra Islami menekankan internalisasi Asmaulhusna, sementara SDIT Aya Sophia memprioritaskan pembiasaan salat duha. Keduanya berhasil memperkuat karakter religius, tanggung jawab, dan keterampilan berpikir kritis siswa melalui kolaborasi guru, dukungan manajemen sekolah, serta evaluasi berkelanjutan. Kendala yang ditemui mencakup pemahaman terbatas guru terhadap PPP dan kurangnya sarana pendukung. Temuan ini menegaskan pentingnya perencanaan pembelajaran yang sistematis, praktik berpusat pada siswa, serta pembinaan guru berkelanjutan dalam mengimplementasikan PPP secara efektif.
Kompetensi Manajerial Kepala Sekolah dalam Pengelolaan Sarana Prasarana terhadap Peningkatan Kualitas Pendidikan Rumsanah, Rumsanah; Nugraha, Enung; Firdaos, Rijal; Zohriah, Anis; Mu’in, Abdul
Media Manajemen Pendidikan Vol 8 No 2 (2025): Oktober 2025
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmp.v8i2.20872

Abstract

Quality education requires the support of effective school management, particularly through the principal's managerial competence in managing facilities and infrastructure. Well-planned facilities and infrastructure are believed to create a conducive learning environment that influences the quality of learning. This study aims to explore the role of principals' managerial competence in planning, organizing, and supervising educational facilities and infrastructure in Islamic Elementary Schools (Madrasah Ibtidaiyah) as an effort to improve the quality of education. The method used was a qualitative case study approach at MI Attamam and MI Daarul Ilmi in Tangerang Regency, Banten. Data were collected through interviews, observations, and document analysis, then analyzed thematically. The results show that principals play a central role in ensuring the availability, utilization, and maintenance of facilities and infrastructure. Constraints such as budget limitations and school community participation were overcome through collaborative strategies, innovation, and a participatory management system. The novelty of this research lies in mapping the principals' managerial strategies in two madrasas with different conditions, as well as the direct link between infrastructure management and non-academic learning quality indicators. Practically, this research provides an alternative model for infrastructure management that is adaptive and applicable to madrasas. Theoretically, this research enriches the study of Islamic education management by emphasizing the principal's role as an innovator and driver of infrastructure-based educational quality.
Co-Authors Hilmiyati, Fitri Mughni, Subhan Nugraha, Enung Nurcahya, Alsri Nurhakim, Farchan Rijal Firdaos Rumsanah, Rumsanah Sri Hartati Tihami Wasehudin Zohriah, Anis