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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Knowledge Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
R. Oke Andikarya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)

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Optimalisasi Penggunaan Online Marketplace Pada UMKM “Cahaya Dua Kitri Enterprise” Jelekong-Baleendah Kabupaten Bandung Wahyuddin Bagenda; Mira Veranita; R. Oke Andikarya; Tresna Budiarti; Redi Setiyadi; Ghufran Al Fikri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2295

Abstract

This Community Service Activity aims to optimize the use of online marketplaces by UMKM "Cahaya Dua Kitri Enterprise," a fashion business in Jelekong, Baleendah District, Bandung Regency. With a systematic approach through observation, situation analysis, training, and evaluation, this study identified major obstacles such as lack of digital literacy, minimal marketing strategies, and limited resources. Through intensive training and mentoring, optimization efforts were made including improving the quality of digital content, utilizing marketplace promotion features, and collaborating with local communities. The results showed an increase in store visits of up to 150%, a 40% increase in sales, and an increase in positive reviews from customers. This emphasizes the importance of digitalization for UMKM to increase competitiveness and empower the local economy, while also making a real contribution to digital transformation in the UMKM sector in Indonesia.
Co-Authors Alaa ‘Ulil Haqiyah Dasrun Hidayat Ghufran Al Fikri Hidayanto, Arif Nur Imas Rosidawati Purwadhi Purwadhi Redi Setiyadi Restiani, Yani Sanya Diandra Praniti Tresna Budiarti Veranita, Mira Wahyuddin Bagenda