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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Indonesian Journal of Contemporary Multidisciplinary Research
Redi Setiyadi
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Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Penggunaan Online Marketplace Pada UMKM “Cahaya Dua Kitri Enterprise” Jelekong-Baleendah Kabupaten Bandung Wahyuddin Bagenda; Mira Veranita; R. Oke Andikarya; Tresna Budiarti; Redi Setiyadi; Ghufran Al Fikri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2295

Abstract

This Community Service Activity aims to optimize the use of online marketplaces by UMKM "Cahaya Dua Kitri Enterprise," a fashion business in Jelekong, Baleendah District, Bandung Regency. With a systematic approach through observation, situation analysis, training, and evaluation, this study identified major obstacles such as lack of digital literacy, minimal marketing strategies, and limited resources. Through intensive training and mentoring, optimization efforts were made including improving the quality of digital content, utilizing marketplace promotion features, and collaborating with local communities. The results showed an increase in store visits of up to 150%, a 40% increase in sales, and an increase in positive reviews from customers. This emphasizes the importance of digitalization for UMKM to increase competitiveness and empower the local economy, while also making a real contribution to digital transformation in the UMKM sector in Indonesia.
Analysis of the Implementation of Total Quality Management (TQM) in Improving Employee Performance at PT Permata Bank Cibubur Branch Rizkia, Nanda Dwi; Mamat Hidayat; Yusi Roslina Suciati; Redi Setiyadi; Putie Nadya Pratiwi; Mira Veranita
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i1.7647

Abstract

A company is an organization operated by the people within it to achieve the company's objectives. To achieve product quality, the implementation of an efficient management system is necessary, serving as both a tool for improving company performance and a measure of employee performance. The company's focus is not only limited to the quality of the products produced but also covers aspects such as processes, human resources, and the environment. Therefore, it is important to include the measurement of productive behavior of employees and to be based on quality improvement, which is also grounded in human resource development. This research is qualitative in nature. Data was collected through observation, interviews, and documentation. The theory applied in this research is the Quality Management Theory. The research results indicate that the company's performance in providing quality products and services in the era of globalization is continuously increasing, both in terms of human skills, processes, and the environment. This comprehensive improvement is achieved through the Total Quality Management (TQM) approach. Through efficiently managed TQM, parts of the company that require improvements or changes can be identified
Co-Authors Ghufran Al Fikri Mamat Hidayat Putie Nadya Pratiwi R. Oke Andikarya Rizkia, Nanda Dwi Tresna Budiarti Veranita, Mira Wahyuddin Bagenda Yusi Roslina Suciati