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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Innovation Research and Knowledge
Wahyuddin Bagenda
Unknown Affiliation
Humanities Dentistry Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Penggunaan Online Marketplace Pada UMKM “Cahaya Dua Kitri Enterprise” Jelekong-Baleendah Kabupaten Bandung Wahyuddin Bagenda; Mira Veranita; R. Oke Andikarya; Tresna Budiarti; Redi Setiyadi; Ghufran Al Fikri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2295

Abstract

This Community Service Activity aims to optimize the use of online marketplaces by UMKM "Cahaya Dua Kitri Enterprise," a fashion business in Jelekong, Baleendah District, Bandung Regency. With a systematic approach through observation, situation analysis, training, and evaluation, this study identified major obstacles such as lack of digital literacy, minimal marketing strategies, and limited resources. Through intensive training and mentoring, optimization efforts were made including improving the quality of digital content, utilizing marketplace promotion features, and collaborating with local communities. The results showed an increase in store visits of up to 150%, a 40% increase in sales, and an increase in positive reviews from customers. This emphasizes the importance of digitalization for UMKM to increase competitiveness and empower the local economy, while also making a real contribution to digital transformation in the UMKM sector in Indonesia.
ANALISIS KELAYAKAN INVESTASI PADA PENINGKATAN STATUS KLINIK UTAMA CAHAYA IMANI MENJADI RUMAH SAKIT TIPE D DI KABUPATEN HULU SUNGAI SELATAN PROVINSI KALIMANTAN SELATAN Fifi Noviana; Wahyuddin Bagenda; Mira Veranita
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i2.10628

Abstract

This study aims to analyze the investment feasibility of upgrading Klinik Utama Cahaya Imani to a Type D Hospital in Hulu Sungai Selatan Regency, South Kalimantan Province. The analysis was conducted using methods such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Profitability Index (PI), and Average Rate of Return (ARR). The research method applied was a qualitative descriptive method with a case study approach, through the collection of primary and secondary data from Klinik Cahaya Imani and related agencies. The analysis showed that the investment requirement amounts to Rp 110,060,402,638 with an estimated hospital revenue of Rp 32,339,793,340 per year. The financial analysis results indicated a positive NPV, IRR higher than the discount rate, PP faster than the economic life, PI greater than one, and ARR meeting the investment feasibility criteria. Thus, upgrading Klinik Utama Cahaya Imani to a Type D Hospital is financially feasible. The results of this study are expected to serve as a basis for managerial decision- making in developing health services in Hulu Sungai Selatan Regency
Co-Authors Fifi Noviana Ghufran Al Fikri R. Oke Andikarya Redi Setiyadi Tresna Budiarti Veranita, Mira