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Idris, M. Abduh
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

 1 
Pengaruh Biaya Promosi terhadap Peningkatan Penjualan pada PT Lurus Jaya Mangngallei Kabupaten Gowa Basir, Pegiawati; Sudirman, Sudirman; Idris, M. Abduh; Harun, Salmah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i9.1858

Abstract

This study aims to determine and analyze the effect of promotional costs on sales growth at PT Lurus Jaya Mangngallei, Gowa Regency. The method used is a quantitative approach with a simple linear regression analysis technique. The data employed are primary data obtained from the company’s financial reports over the past three years. The results of the study show that promotional costs have a positive and significant effect on sales growth. These findings indicate that well-planned and structured promotions play an important role in contributing to the company’s revenue growth.
Efektivitas Sistem Akuntasi Penerimaan Kas pada Bank Muamalat KCP Bone Sudirman, Sudirman; Awaliyah, Lusi; Irmawati, Ika; Harun, Salmah; Idris, M. Abduh
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 1 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/rf6vz027

Abstract

In the constantly evolving digital age, the information assurance system has to deal with a lot of new challenges and opportunities. Due to the importance of data accuracy and timeliness, businesses must invest in reliable technologies and instruct their staff in maximize the use of open-source information systems. The purpose of this qualitative research study is to assess the information system's uptime for the Bank Muamalat KCP Bone. To achieve this goal, the researcher used documentation, observation, and interview to gather data. The study's findings indicate that the Bank Muamalat KCP Bone's kas redemption system functions effectively. This is because Otoritas Jasa Keuangan has tightened rules for operational systems. In addition, the information retrieval system, which is based on the Mardiasmo theory and has two components—results and objectives—is also highly effective.
Strategi Bauran Promosi (Promotion Mix) dalam Meningkatkan Penjualan pada KC Photography Tombolo Pao, Kabupaten Gowa Prasetya, Arya; Idris, M. Abduh; Merdekawaty, Etha Gustin; Arief, Syarifuddin; Sudirman, Sudirman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1251

Abstract

This study aims to explore how KC Photography's promotional strategies effectively attract consumer interest. The research is qualitative in nature and is grounded in the Promotion Mix Theory, focusing on Advertising and Sales Promotion. Data collection was conducted through observation, in-depth interviews, and documentation. Data analysis involved processes such as data reduction, data presentation, conclusion drawing, and validation through triangulation techniques. The study's informants were selected using purposive sampling. The findings indicate that KC Photography's implementation of the Promotion Mix strategy has successfully drawn consumer interest in the services offered, as evidenced by the feedback from the informants regarding the promotional activities undertaken by KC Photography.
Co-Authors Arief, Syarifuddin Awaliyah, Lusi Basir, Pegiawati Harun, Salmah Irmawati, Ika Merdekawaty, Etha Gustin Prasetya, Arya Sudirman Sudirman