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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosio-Didaktika: Social Science Education Journal
Nugroho, Mochammad Noviadi
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Pengaruh Informasi Prediksi Resesi Terhadap Perilaku Keuangan Masyarakat Sasapira, Elli; Windarti, Anissa; Nugroho, Mochammad Noviadi
Sosio-Didaktika: Social Science Education Journal Vol 11, No 1 (2024)
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v11i1.39739

Abstract

Pandemi Covid-19 dan konflik Rusia-Ukraina memicu terjadinya krisis global yang mengakibatkan guncangan perekonomian dunia hingga berakibat terjadinya resesi ekonomi. Penelitian ini bertujuan untuk mengetahui pengaruh Informasi Prediksi Resesi 2023 terhadap Perilaku Keuangan pada mahasiswa program studi Ekonomi Pembangunan angkatan 2020 UIN Syarif Hidayatullah Jakarta. Penelitian ini merupakan metode penelitian deskriptif kuantitatif dengan pendekatan studi kasus. Sampel penelitian diambil dengan cara simple random sampling yang terdiri atas 94 mahasiswa. Teknik pengumpulan data penelitian dengan menggunakan angket dan wawancara. Data yang terkumpul dianalisis dengan menggunakan analisis regresi linier sederhana menggunakan uji t. Hasil uji hipotesis menunjukkan bahwa nilai t-hitung > t-tabel (6,556 > 0,2028) dengan signifikansi 0,000 lebih kecil dari 0,05. Dengan demikian didapatkan hasil bahwa variabel Informasi Prediksi Resesi memiliki pengaruh terhadap variabel Perilaku Keuangan. Hasil uji koefisien determinasi diperoleh sebesar 0,318 menunjukkan bahwa perubahan Perilaku Keuangan dijelaskan oleh variabel Informasi Prediksi Resesi sebesar 31,8%. Variabel lain di luar penelitian memberikan sumbangan terhadap variabel Perilaku Keuangan sebesar 68,2%.
Pengaruh Informasi Prediksi Resesi Terhadap Perilaku Keuangan Masyarakat Sasapira, Elli; Windarti, Anissa; Nugroho, Mochammad Noviadi
Sosio-Didaktika: Social Science Education Journal Vol. 11 No. 1 (2024)
Publisher : Sosio-Didaktika: Social Science Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v11i1.39739

Abstract

Pandemi Covid-19 dan konflik Rusia-Ukraina memicu terjadinya krisis global yang mengakibatkan guncangan perekonomian dunia hingga berakibat terjadinya resesi ekonomi. Penelitian ini bertujuan untuk mengetahui pengaruh Informasi Prediksi Resesi 2023 terhadap Perilaku Keuangan pada mahasiswa program studi Ekonomi Pembangunan angkatan 2020 UIN Syarif Hidayatullah Jakarta. Penelitian ini merupakan metode penelitian deskriptif kuantitatif dengan pendekatan studi kasus. Sampel penelitian diambil dengan cara simple random sampling yang terdiri atas 94 mahasiswa. Teknik pengumpulan data penelitian dengan menggunakan angket dan wawancara. Data yang terkumpul dianalisis dengan menggunakan analisis regresi linier sederhana menggunakan uji t. Hasil uji hipotesis menunjukkan bahwa nilai t-hitung > t-tabel (6,556 > 0,2028) dengan signifikansi 0,000 lebih kecil dari 0,05. Dengan demikian didapatkan hasil bahwa variabel Informasi Prediksi Resesi memiliki pengaruh terhadap variabel Perilaku Keuangan. Hasil uji koefisien determinasi diperoleh sebesar 0,318 menunjukkan bahwa perubahan Perilaku Keuangan dijelaskan oleh variabel Informasi Prediksi Resesi sebesar 31,8%. Variabel lain di luar penelitian memberikan sumbangan terhadap variabel Perilaku Keuangan sebesar 68,2%.
PENGARUH GREEN TRUST, GREEN SATISFACTION, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION (Studi Kasus: Generasi Z Pengguna Produk The Body Shop di Kota Jakarta) Nakhla, Azliya; Nugroho, Mochammad Noviadi; Suhyanto, Otong
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 25, No 3 (2025): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v25i3.%p

Abstract

Generation Z's concern for environmental sustainability is undeniable. The skincare and cosmetics sector in Indonesia has adopted green marketing strategies in response to this. One of the stores is The Body Shop companies that frequently uses this strategy. This study analyzes the effects of perceived value, green trust, and green satisfaction on repurchase intent among Generation Z consumers in Jakarta. A quantitative methodology was used to gather data from 100 specially chosen participants who completed an online survey. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was employed to examine the data. The outcomes demonstrate that the three variables have a considerable and favorable impact on repurchase intention, both separately and in combination. According to these findings, marketing strategies should be in line with sustainability ideals in order to increase consumer loyalty among Generation Z, who prioritize ethics and environmental responsibility while making decisions.
Persepsi Pedagang Kaki Lima Terhadap Pendidikan Formal Anak di Pasar Bawah Fly Over Cileungsi, Kabupaten Bogor Ayudia, Edah; Zaharah; Nugroho, Mochammad Noviadi; Nourwahida, Cut Dhien
Sosio-Didaktika: Social Science Education Journal Vol. 12 No. 2 (2025)
Publisher : Faculty of Educational Sciences, UIN (State Islamic University) Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v12i2.50152

Abstract

This study examines street vendors' perceptions of their children's formal education at the Cileungsi Fly Over Market, Bogor Regency, West Java. Street vendors not only struggle to meet their daily economic needs but also have to make important decisions regarding their children's educational future. This study aims to determine how vendors view formal education as a means to improve their families' social and economic lives and to identify the factors influencing these perceptions. This study used a descriptive qualitative method, with data collection techniques including observation, interviews, and documentation. The research subjects were street vendors operating around the Cileungsi Fly Over Market. Data were analyzed using an interactive analysis model that included data reduction, data presentation, and conclusion drawing. The results show that vendors' perceptions of their children's formal education are influenced by their parents' educational background, family economic situation, past experiences, and social environment. While some vendors held a positive view of formal education, others doubted its relevance to their lives. Keywords: Street vendors, children's formal education, the Cileungsi Fly Over Market.
Co-Authors Ayudia, Edah Cut Dhien Nourwahida Nakhla, Azliya Sasapira, Elli SUHYANTO, OTONG Windarti, Anissa Zaharah