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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Social Sciences Journal
Kusnadi, Deky
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Green Product And Green Advertising On He Purchase Decision Of Drinking Water In The Kitaro Brand On The Community Of Pondok Kelapa District, Bengkulu Central Bengkulu Kusnadi, Deky; Soleh, Ahmad; Irwanto, Tito
Social Sciences Journal Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i1.75

Abstract

The green marketing or go green campaign program in Indonesia is shown by the development of environmentally friendly products (green products) by the industry to attract consumers to make purchases. The purpose of this study was to determine the effect of green advertising and green products on purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The sample in this study was 100 people from Pondok Kelapa District, Central Bengkulu Regency who purchased KitaRO bottled drinking water. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 7.153 + 0.282X1 + 0.562 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (Green product) and X2 (green advertising) on purchasing decisions (Y). It means that if the Green product and green advertising variables increase, it will increase purchasing decisions. The magnitude of the coefficient of determination is 0.390. This means that X1 (Green product) and X2 (green advertising) affect purchasing decisions (Y) by 39% while the remaining 61% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that partially the Green product and green advertising variables have a significant influence on the variable purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The results of the F test at a significance level of 0.05 explains that the Green product and green advertising variables have a simultaneous (together) influence on the decision to purchase KitaRO branded drinking water in the community of Pondok Kelapa District, Central Bengkulu Regency
Strategi manajemen risiko dalam optimalisasi aplikasi e-commerce Cook Link Kusnadi, Deky; Kustiawan, Unggul; Hamdi, Edi; Indradewa, Rhian
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 7 No. 3 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v7i3.5199

Abstract

Risk management is a crucial element in maintaining the sustainability of company operations, especially in the technology and application-based services industry. This research aims to analyze and develop risk mitigation strategies in Cook Link operations by applying the ISO 31000-based risk management framework. In addition, it evaluates the effectiveness of the strategy in improving supplier reliability, price transparency, and raw material supply chain efficiency for the hospitality industry. Using qualitative methods, this research follows the five stages of ISO 31000:2018, namely determining context, assessment, risk treatment, communication and consultation, and monitoring and review. The results show that Cook Link faces risks in operational, financial, technological and reputational aspects, which are categorized based on their likelihood and impact. To address these risks, the company implemented data-driven mitigation strategies through the Risk Matrix and Risk Treatment Plan, as well as effective risk communication using the RACI Matrix. This study confirms that the implementation of strategic and international standards-based risk management can improve business resilience, operational efficiency and customer confidence in Cook Link's services.
Co-Authors Ahmad Soleh Edi Hamdi Indradewa, Rhian Kustiawan, Unggul Tito Irwanto, Tito