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All Journal JURNAL MUARA PENDIDIKAN
Sihombing, Mei Alsih
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Education Languange, Linguistic, Communication & Media Mathematics Other

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THE IMPACT OF CHATGPT-BASED ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF ENTREPRENEURSHIP SKILLS Sari, Dian Maya; Putri, Wisri Ardhita Manda; Sasmita, Rossy Luckita; Zulfiani, Putri Chairina; Sihombing, Mei Alsih
Jurnal Muara Pendidikan Vol. 10 No. 2 (2025): Jurnal Muara Pendidikan, Vol 10 Issue 2, Desember 2025
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/mp.v10i2.3638

Abstract

The rapid advancement of artificial intelligence (AI) has brought transformative opportunities for higher education, particularly in strengthening entrepreneurship education. This study examines the impact of ChatGPT-based AI integration on the development of entrepreneurship skills among undergraduate students. Employing a quantitative research design with a sample of 32 students, data were collected through a structured questionnaire assessing four core dimensions of entrepreneurial competence: opportunity recognition, creativity and innovation, business planning, and problem-solving. Descriptive statistics and paired sample t-tests were applied to measure differences between pre-test and post-test scores. The results demonstrate that ChatGPT integration significantly improved students’ entrepreneurship skills, with the greatest gains observed in creativity and innovation, followed by business planning. The overall mean score increased substantially, and all improvements were statistically significant (p < 0.001), indicating a strong positive effect of AI-enhanced learning. These findings highlight ChatGPT’s potential as an effective pedagogical tool for fostering entrepreneurial competencies and preparing students for the challenges of the digital economy. The study recommends further exploration of generative AI applications in entrepreneurship education to optimize skill development and innovation capacity.
Co-Authors Dian Maya Sari Gaol, Farida Hasanah Lumban Sasmita, Rossy Luckita Wisri Ardhita Manda Putri Zulfiani, Putri Chairina