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Strategi Pemasaran Kepala Sekolah untuk Meningkatkan Mutu Pendidikan di SD Nation Star Academy Surabaya: Principal's Marketing Strategy to Improve the Quality of Education at SD Nation Star Academy Surabaya Ali, Nur; Roesminigsih, Erny; Riyanto, Yatim
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5048

One of the efforts to achieve sustainable competitive advantage is through marketing strategy, both for companies that produce goods and services and for educational institutions. Marketing strategy in education can be considered in designing overall program planning to meet the satisfaction of stakeholders and the community of educational service users. This study aims to determine, explain, and analyze marketing strategy and implementation of marketing strategy to improve school quality at SD Nation Star Academy Surabaya. The research method uses a qualitative approach. Data collection was carried out through interviews, observations, documentation, and the application of triangulation techniques. Data analysis involves the process of data reduction, presentation, and verification. The results of this study reveal that (1) the form of educational marketing strategy, especially marketing strategy, has been carried out effectively through understanding the needs of consumers who utilize educational services, and (2) the implementation of educational marketing strategy at SD Nation Star Academy Surabaya on each marketing mix indicator has been running well, although there are still some weaknesses found. Strong cooperation among stakeholders, including the principal, staff, teachers, and students, who all fulfil their responsibilities with a common goal of improving the quality of education.

Perilaku Organisasi dan Peran Hubungan Masyarakat dalam Pemasaran Sekolah: Organizational Behavior and the Role of Public Relations in School Marketing Putri, S. Adevia Ayu Kusumaning; Roesminigsih, Erny; Khamidi, Amrozi; Nursalim, Mochamad
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5075

Organizational behavior and public relations (PR) play important roles in improving the performance and image of educational institutions. This study aims to analyze the relationship between organizational and human behavior in supporting the effectiveness of school marketing. The literature study method used a qualitative approach, and relevant data was obtained from various literature, such as books, journals, and scientific articles that discuss related topics. The study results indicate that organizational behavior characterized by effective collaboration, open communication, and transparent culture can improve human resource performance, which in turn helps build a positive image of educational institutions. In addition, the role of transformational leadership in creating an innovative and inspiring work environment has been shown to impact the effectiveness of marketing strategies significantly. This study also identifies the importance of using social media as one of the main tools in school marketing strategies. Through structured public relations management, social media promotes and builds strong relationships between schools, the community, and the external public. This strategy effectively attracts prospective students while strengthening educational institutions' reputation in the public's eyes. Thus, adaptive organizational behavior and innovative public relations communication strategies make a major contribution to supporting the achievement of school marketing goals. In conclusion, the synergy between good organizational behavior and the role of effective public relations can create competitive advantages for educational institutions amidst increasingly tight competition in the education sector.

Strategi Pemasaran Kepala Sekolah untuk Meningkatkan Mutu Pendidikan di SD Nation Star Academy Surabaya: Principal's Marketing Strategy to Improve the Quality of Education at SD Nation Star Academy Surabaya Ali, Nur; Roesminigsih, Erny; Riyanto, Yatim
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5048

One of the efforts to achieve sustainable competitive advantage is through marketing strategy, both for companies that produce goods and services and for educational institutions. Marketing strategy in education can be considered in designing overall program planning to meet the satisfaction of stakeholders and the community of educational service users. This study aims to determine, explain, and analyze marketing strategy and implementation of marketing strategy to improve school quality at SD Nation Star Academy Surabaya. The research method uses a qualitative approach. Data collection was carried out through interviews, observations, documentation, and the application of triangulation techniques. Data analysis involves the process of data reduction, presentation, and verification. The results of this study reveal that (1) the form of educational marketing strategy, especially marketing strategy, has been carried out effectively through understanding the needs of consumers who utilize educational services, and (2) the implementation of educational marketing strategy at SD Nation Star Academy Surabaya on each marketing mix indicator has been running well, although there are still some weaknesses found. Strong cooperation among stakeholders, including the principal, staff, teachers, and students, who all fulfil their responsibilities with a common goal of improving the quality of education.

Perilaku Organisasi dan Peran Hubungan Masyarakat dalam Pemasaran Sekolah: Organizational Behavior and the Role of Public Relations in School Marketing Putri, S. Adevia Ayu Kusumaning; Roesminigsih, Erny; Khamidi, Amrozi; Nursalim, Mochamad
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5075

Organizational behavior and public relations (PR) play important roles in improving the performance and image of educational institutions. This study aims to analyze the relationship between organizational and human behavior in supporting the effectiveness of school marketing. The literature study method used a qualitative approach, and relevant data was obtained from various literature, such as books, journals, and scientific articles that discuss related topics. The study results indicate that organizational behavior characterized by effective collaboration, open communication, and transparent culture can improve human resource performance, which in turn helps build a positive image of educational institutions. In addition, the role of transformational leadership in creating an innovative and inspiring work environment has been shown to impact the effectiveness of marketing strategies significantly. This study also identifies the importance of using social media as one of the main tools in school marketing strategies. Through structured public relations management, social media promotes and builds strong relationships between schools, the community, and the external public. This strategy effectively attracts prospective students while strengthening educational institutions' reputation in the public's eyes. Thus, adaptive organizational behavior and innovative public relations communication strategies make a major contribution to supporting the achievement of school marketing goals. In conclusion, the synergy between good organizational behavior and the role of effective public relations can create competitive advantages for educational institutions amidst increasingly tight competition in the education sector.

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