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All Journal Jurnal EK dan BI PERSPEKTIF: Journal of Social and Library Science
Darmawan, Aldy Fauzan
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERAN UMKM DALAM MENDUKUNG PERTUMBUHAN LOKAL DI WILAYAH KOTA MEDAN Sari, Tria Manda; Ismail Lubis, Rahmad; Hanafi Nasution, Mifta; Darmawan, Aldy Fauzan; Wulandari, Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1867

Abstract

In the Medan City region as well as elsewhere, micro, small, and medium-sized enterprises (MS Mes) play a critical role in foresting local economic growth. In addition to creating jobs, MSMEs, a sector that employs a lot of people, boost regional economic competitivenes by foresting innovation, producing locally, and offering goods and services that cater to local needs. With and emphasis on their effects on raising peoples incomes, lowering unemployment rates, and foresting the growth of associated industries like commerce and the creative sector, this study attempts to examine how MSMEs contribute to Medan Citys economic development. In addition, this study examines the difficulties Medan Citys MSMEs encounter in obtainingfunding, marketing, and technology. Using a qualitative approach, the researchs methodology involves gathering data trought a literature review and document analysispertaining to MSMEs and the local economy. It is intended that the findings of a study will help the government and other interestedparties create policies that promote the growth and sustainability of MSMEs in the area.
ANALYSIS OF TRADITIONAL MARKET TRADERS' SURVIVAL STRATEGIES AND SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS IN THE DIGITAL ERA Rahma Novita, Dhea; Urrahman, Assyfa; Lubis, Rahmad Ismail; Darmawan, Aldy Fauzan; Hidayat, M Taufik; Desky, Ahmed Fernanda
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/9ejvvz21

Abstract

This research aims to explore the strategies adopted by traditional market traders, particularly the groceries traders at Pajak MMTC Medan City, in responding to the development of the digital market. The approach used in this research is qualitative with data collection methods through in-depth interviews, participatory observation, and documentation studies. The data analysis techniques used include data reduction, data presentation, and conclusion drawing. The research findings show that although Sembako traders in MMTC face challenges from the digital market, they implement various strategies to survive, such as adapting to technology, improving service quality, and strengthening social relationships with consumers. Social interactions rich in local cultural values and mutually beneficial economic relationships are the main factors in maintaining their business continuity. This research is expected to provide deeper insights into the dynamics of traditional markets in the digital era and provide policy recommendations to support the survival of traditional market traders in big cities.
Co-Authors Ahmed Fernanda Desky Hanafi Nasution, Mifta Ismail Lubis, Rahmad Lubis, Rahmad Ismail M Taufik Hidayat Rahma Novita, Dhea Sari Wulandari Sari, Tria Manda Urrahman, Assyfa