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ANALYSIS OF TRADITIONAL MARKET TRADERS' SURVIVAL STRATEGIES AND SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS IN THE DIGITAL ERA Rahma Novita, Dhea; Urrahman, Assyfa; Lubis, Rahmad Ismail; Darmawan, Aldy Fauzan; Hidayat, M Taufik; Desky, Ahmed Fernanda
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/9ejvvz21

Abstract

This research aims to explore the strategies adopted by traditional market traders, particularly the groceries traders at Pajak MMTC Medan City, in responding to the development of the digital market. The approach used in this research is qualitative with data collection methods through in-depth interviews, participatory observation, and documentation studies. The data analysis techniques used include data reduction, data presentation, and conclusion drawing. The research findings show that although Sembako traders in MMTC face challenges from the digital market, they implement various strategies to survive, such as adapting to technology, improving service quality, and strengthening social relationships with consumers. Social interactions rich in local cultural values and mutually beneficial economic relationships are the main factors in maintaining their business continuity. This research is expected to provide deeper insights into the dynamics of traditional markets in the digital era and provide policy recommendations to support the survival of traditional market traders in big cities.
Strategy To Improve The Quality Of Human Resources Through Ziswaf Funds: Case Study Of The Smart West Pasaman Program Urrahman, Assyfa; Aslami, Nuri; Silalahi, Purnama Ramadani
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2755

Abstract

Improving the quality of Human Resources (HR) through the utilization of Zakat, Infak, Sedekah, and Waqf (ZISWAF) funds is the primary strategy in supporting education for underprivileged communities in West Pasaman Regency. This study aims to analyze the plan for improving the quality of HR through the utilization of ZISWAF funds in the Smart West Pasaman program managed by BAZNAS. The method employed is a descriptive qualitative approach, utilizing data collection techniques that include interviews, observations, and documentation. The data analysis technique uses a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats that impact the program's success. The results of the study show an IFAS value of 3.06865 and an EFAS value of 2.98861, which places the program in quadrant I on the Cartesian diagram with an aggressive strategy (SO). This strategy leverages internal strengths to capitalize on external opportunities, such as government regulatory support and high demand for education. The implications of this study suggest that the strategic utilization of ZISWAF funds can expand the scope of beneficiaries, enhance program effectiveness, and contribute sustainably to improving the quality of human resources in West Pasaman Regency.