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All Journal BENING SmartComp Journal of Economics, Business, Accounting and Management Applied Information Technology and Computer Science (AICOMS) Sultan Adam : Jurnal Hukum dan Sosial
Sumiyanto, Ahmad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : applied information technology and computer science aicoms

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Analisis Kesiapan Digital UMKM Trenggalek: Perspektif dari Strategi Digital Marketing Nurastuti, Wiji; Sumiyanto, Ahmad; Hesvindrati, Netci
Applied Information Technology and Computer Science (AICOMS) Vol 3 No 2 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/aicoms.v3i2.1747

Abstract

This study aims to analyze the readiness of Micro, Small, and Medium Enterprises (MSME) in Trenggalek to adopt digital marketing strategies as part of their digital transformation. A quantitative approach was used, with data collected through questionnaires distributed to 44 respondents. The analyzed indicators include experience, satisfaction, interactivity, and knowledge, as well as supporting and inhibiting factors in the digital transformation process. The results indicate that MSME in Trenggalek have a relatively high level of readiness to adopt digital marketing strategies. Respondents provided positive assessments of their digital interaction experience and their ability to understand digital marketing strategies. However, the main challenges faced include limitations in technological infrastructure, access to funding, and technical skills. This study provides strategic insights to encourage the adoption of digital transformation among MSME through strengthening the digital ecosystem, improving human resource skills, and expanding technological support.
Evaluasi UI/UX Website Pemesanan Tiket Wayang Orang Sriwedari Surakarta Berdasarkan Hasil Pengujian System Usability Scale (SUS) dan User Experience Questionnaire (UEQ) Nur Aini, Febriana; Widjiyati, Nur; Pramono, Eko; Nurastuti, Wiji; Andri, Rum; Sumiyanto, Ahmad
Applied Information Technology and Computer Science (AICOMS) Vol 4 No 2 (2025)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/ptarkn56

Abstract

Wayang Orang Sriwedari (WOS) is one of the traditional performance icons originating from the city of Surakarta. The ticket booking process, which previously lacked proper digitalization, generated various complaints, such as limited information and the lack of flexibility for visitors in selecting seats. This study focuses on testing the user interface design of the Wayang Orang Sriwedari ticket booking website to quantitatively assess its usability and user experience. The evaluation was conducted using the System Usability Scale (SUS) and the User Experience Questionnaire (UEQ) through online questionnaires distributed via Google Forms. The testing involved 35 respondents representing potential users of the system. The results show an average SUS score of 86.14, which falls into the “A+” grade category. The UEQ evaluation produced positive results, categorized as “Excellent” for the aspects of attractiveness, clarity, efficiency, accuracy, and stimulation, and “Good” for the novelty aspect. These findings indicate that the website interface design meets the criteria for excellent usability and provides a positive user experience, making it feasible for implementation in the Wayang Orang Sriwedari ticket booking system.
Co-Authors Andri, Rum Eko Pramono Hesvindrati, Netci Nur Aini, Febriana Widjiyati, Nur Wiji Nurastuti, Wiji