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All Journal MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Applied Information Technology and Computer Science (AICOMS)
Hesvindrati, Netci
Unknown Affiliation
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pola Motivasi Intrinsik Kreator Konten Dalam Menggunakan Bahasa Inggris Pada Media Sosial Vijaya, Rosyidah Jayanti; Nurharjanti, Marita; Hesvindrati, Netci
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1541

Abstract

Intrinsic motivation plays a role in the creators' decision to use English. The urgency of this research arised because some content creators were unaware of the intrinsic motivations that drive them to use English when delivering messages. This quantiative study aims to identify content creators’ four dimensions of intrinsic motivation (interest/enjoyment, perceived ability, effort, and pressure) in using English Data collection was conducted through a closed questions questionnaire disseminated to 32 creators who were scrapped from AllSyars website, used English in some of their postings, and had >50% engagement rate. The descriptive analyses results show content creators’ intrinsic motivation in using English in conveying their messages. The results also indicate the average value of the intrinsic motivation during the content making process. The findings are expected to raise content creators’ self-awareness of intrinsic motivation and help them build and nurture their personal branding on social media.
Analisis Kesiapan Digital UMKM Trenggalek: Perspektif dari Strategi Digital Marketing Nurastuti, Wiji; Sumiyanto, Ahmad; Hesvindrati, Netci
Applied Information Technology and Computer Science (AICOMS) Vol 3 No 2 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/aicoms.v3i2.1747

Abstract

This study aims to analyze the readiness of Micro, Small, and Medium Enterprises (MSME) in Trenggalek to adopt digital marketing strategies as part of their digital transformation. A quantitative approach was used, with data collected through questionnaires distributed to 44 respondents. The analyzed indicators include experience, satisfaction, interactivity, and knowledge, as well as supporting and inhibiting factors in the digital transformation process. The results indicate that MSME in Trenggalek have a relatively high level of readiness to adopt digital marketing strategies. Respondents provided positive assessments of their digital interaction experience and their ability to understand digital marketing strategies. However, the main challenges faced include limitations in technological infrastructure, access to funding, and technical skills. This study provides strategic insights to encourage the adoption of digital transformation among MSME through strengthening the digital ecosystem, improving human resource skills, and expanding technological support.
Co-Authors Nurharjanti, Marita Rosyidah Jayanti Vijaya, Rosyidah Jayanti Sumiyanto, Ahmad Wiji Nurastuti, Wiji