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All Journal Dinamika Informatika JOIV : International Journal on Informatics Visualization Journal of Information Systems and Informatics Jurnal Pengabdian Masyarakat Indonesia Jurnal Dinamika Informatika (JDI) Applied Information Technology and Computer Science (AICOMS)
Wiji Nurastuti, Wiji
STMIK Amikom Yogyakarta
Humanities Computer Science & IT Education Engineering Public Health Social Sciences

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GAIRAH E-BISNIS UNTUK MENGANGKAT PRODUK UNGGULAN DAERAH (PUD) DI TIAP DAERAH DI INDONESIA Nurastuti, Wiji
Dinamika Informatika Vol 5, No 1 (2015): Jurnal Dinamika Informatika
Publisher : Dinamika Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penerapan e-bisnis pada UKM diharapkan dapat membantu meningkatkan atau memperkuat eksistensi UKM di era Informasi dan perdagangan Global. Industri teknologi Informasi melihat kegiatan perdagangan ini sebagai aplikasi dan merupakan penerapan dari e-bisnis (e-Business) yang berkaitan dengan transaksi komersial, seperti: transfer dana secara elektronik, SCM (supply chain management), e-pemasaran (e-marketing), atau pemasaran online (online marketing), pemrosesan transaksi online (online transaction Processing), pertukaran data elektronik (electronic data interchange /EDI), dll. Dalam SIM ini didukung oleh perangkat teknologi yang bisa membantu penyajian Informasi secara cepat dan mudah dimengerti sehingga setiap daerah akan lebih mudah mendapat Informasi dalam rangka mengambil keputusan dalam penetapan produk unggulan daerah (PUD) . Dalam kajian ini,akan lebih ditekankan pada pengadopsian teknologi oleh usaha kecil menengah (UKM) dalam menjalankan roda usahanya yang diterapkan pada manajemen keuangan, SDM, akuntansi sampai dengan pemasaran dan penjualan produk dari UKM yang dijadikan sebagai  produk unggulan di daerahnya masing-masing. produk unggulan itu setiap tahun selalu mendapat evaluasi. Bahkan penetapannya bisa berubah-ubah sesuai dengan tren dan perkembangan pasar. Selain itu dukungan regulasi itu akan lebih menguatkan pembinaan terhadap Usaha Mikro Kecil dan Menengah (UMKM) yang terlibat di bidangnya. Sehingga pengembangan produknya akan semakin jelas dan terarah.
Analisis Kesiapan Digital UMKM Trenggalek: Perspektif dari Strategi Digital Marketing Nurastuti, Wiji; Sumiyanto, Ahmad; Hesvindrati, Netci
Applied Information Technology and Computer Science (AICOMS) Vol 3 No 2 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/aicoms.v3i2.1747

Abstract

This study aims to analyze the readiness of Micro, Small, and Medium Enterprises (MSME) in Trenggalek to adopt digital marketing strategies as part of their digital transformation. A quantitative approach was used, with data collected through questionnaires distributed to 44 respondents. The analyzed indicators include experience, satisfaction, interactivity, and knowledge, as well as supporting and inhibiting factors in the digital transformation process. The results indicate that MSME in Trenggalek have a relatively high level of readiness to adopt digital marketing strategies. Respondents provided positive assessments of their digital interaction experience and their ability to understand digital marketing strategies. However, the main challenges faced include limitations in technological infrastructure, access to funding, and technical skills. This study provides strategic insights to encourage the adoption of digital transformation among MSME through strengthening the digital ecosystem, improving human resource skills, and expanding technological support.
A Qualitative Study of Researchers Perspective on the Use and Risks of Open Government Data Emigawaty, Emigawaty; Sukmaningrum, Dinda; Nurastuti, Wiji
Journal of Information System and Informatics Vol 7 No 2 (2025): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i2.1122

Abstract

Open government data has the potential to improve transparency, accountability, public participation, business innovation, and research quality. However, this openness also poses various opportunities for losses or even risks, especially related to low data quality, personal data security issues, data translation errors, and misuse of information. This study aims to review the potential risks of data openness on government data portals from the perspective of researchers as one of the important actors who use data. Using qualitative method with structured interviews, this study involved five potential researchers who actively used open data between May and August 2023. The results of the interviews showed that high data quality, such as accuracy, completeness, and currency, can increase researchers' trust in the data. At the same time, obstacles in accessibility and bureaucracy or data administration requirements can slow down the research process or stages. Security and privacy issues are also important parameters, with strict security policies and good audit processes can reduce the risk of data misuse. Data openness and transparency play a major role in increasing the use of data for public policy and evidence-based research. In addition, data standardization is essential to ensure the efficiency of data use by researchers. This study concludes that to optimize the benefits of data openness, there needs to be proper and measurable management in order to consider data quality, accessibility, security, and standardization.
Optimization and Collaboration of Fuzzy C-Mean, K-Mean, and Naïve Bayes Algorithms Using the Elbow Method for Micro, Small, and Medium Enterprises Norhikmah, -; Nurastuti, Wiji; Aminuddin, Afrig; Sidauruk, Acihmah; Gunawan, Puguh Hasta
JOIV : International Journal on Informatics Visualization Vol 9, No 5 (2025)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.9.5.3292

Abstract

Micro, Small, and Medium Enterprises (SMEs) have a vital role in Indonesia’s economy. However, IT-based marketing strategies among SMEs receive limited support from the government due to the lack of sufficient data to inform policy. This study aims to (1) identify the needs of SMEs for social media promotion training as part of their digital capacity building, (2) develop and compare the effectiveness of classification models that combine Fuzzy C-Means and K-Means clustering algorithms with the Naïve Bayes algorithm to group SMEs based on business characteristics, (3) analyze the relationships between business variables—such as business type, marketing media, funding sources, and financial aspects—and SME performance through regression analysis, and (4) provide data-driven foundations for designing targeted digital interventions and policy strategies to support SME development in Indonesia. This study used UPPKS data from 133 SMEs in seven districts in the Special Region of Yogyakarta. Data analysis covered business types, marketing platforms used, funding sources, and financial performance indicators. Data pre-processing involved cleaning, normalization, and integration to ensure consistency and readiness for analysis. The researcher used the Elbow method to determine the optimal number of clusters. Then, it also used Fuzzy C-Means (FCM) and K-Means to categorize SMEs into three groups: high, medium, and low. The classification was based on the Naïve Bayes algorithm. The evaluation of the model performance used a confusion matrix, cross-validation, and regression analysis to examine inter-variable relationships. The results showed that the combination of FCM and Naïve Bayes achieved an accuracy of 85% based on the confusion matrix and 97% based on cross-validation. Meanwhile, the combination of K-Means and Naïve Bayes respectively achieved an accuracy of 96% and 94.7%. These findings demonstrate the effectiveness of the proposed approaches in classifying SMEs based on their characteristics and performance. This research provides important insights for policymakers and SME development agencies in designing more targeted digital training and support programs. Future studies should explore the integration of other algorithms, such as Support Vector Machines (SVM) and Decision Trees, while incorporating market trends and customer engagement to enhance SME classification and provide ongoing support.
Evaluasi UI/UX Website Pemesanan Tiket Wayang Orang Sriwedari Surakarta Berdasarkan Hasil Pengujian System Usability Scale (SUS) dan User Experience Questionnaire (UEQ) Nur Aini, Febriana; Widjiyati, Nur; Pramono, Eko; Nurastuti, Wiji; Andri, Rum; Sumiyanto, Ahmad
Applied Information Technology and Computer Science (AICOMS) Vol 4 No 2 (2025)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/ptarkn56

Abstract

Wayang Orang Sriwedari (WOS) is one of the traditional performance icons originating from the city of Surakarta. The ticket booking process, which previously lacked proper digitalization, generated various complaints, such as limited information and the lack of flexibility for visitors in selecting seats. This study focuses on testing the user interface design of the Wayang Orang Sriwedari ticket booking website to quantitatively assess its usability and user experience. The evaluation was conducted using the System Usability Scale (SUS) and the User Experience Questionnaire (UEQ) through online questionnaires distributed via Google Forms. The testing involved 35 respondents representing potential users of the system. The results show an average SUS score of 86.14, which falls into the “A+” grade category. The UEQ evaluation produced positive results, categorized as “Excellent” for the aspects of attractiveness, clarity, efficiency, accuracy, and stimulation, and “Good” for the novelty aspect. These findings indicate that the website interface design meets the criteria for excellent usability and provides a positive user experience, making it feasible for implementation in the Wayang Orang Sriwedari ticket booking system.
Rebranding UI/UX dalam Pengembangan Website NaZMaLogy menggunakan Metode Design Thinking Nurastuti, Wiji; Larasati, Niken
Jurnal Dinamika Informatika Vol. 13 No. 2 (2024): Jurnal Dinamika Informatika Volume: 13 Nomer: 2
Publisher : Program Studi Informatika Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jdi.v13i2.508

Abstract

Penelitian ini mengeksplorasi rebranding UI/UX dari website NaZMaLogy menggunakan metode Design Thinking untuk meningkatkan pengalaman pengguna (UX). NaZMaLogy, sebuah platform Learning Management System (LMS) yang dikembangkan oleh CV. NaZMa Office dan PT. Nazmalogy Loka Lastari sejak 2023, bertujuan untuk media pembelajaran dalam mengadaptasi dan menginovasi bisnis pemula melalui literasi digital. Proses Design Thinking melibatkan lima tahapan: Empathize, Define, Ideate, Prototype, dan Testing. Melalui wawancara dan observasi pada tahap Empathize, diidentifikasi kebutuhan pengguna yang kemudian dianalisis dan diimplementasikan dalam tahap Define. Tahap Ideate menghasilkan solusi kreatif, yang diwujudkan dalam prototipe untuk diuji pada pengguna. Uji coba ini memberikan umpan balik yang berguna untuk pengembangan lebih lanjut. Hasil penelitian menunjukkan peningkatan signifikan dalam UX, memperkuat identitas merek NaZMaLogy, dan menarik lebih banyak pengguna. Disarankan agar metode Design Thinking diterapkan secara berkelanjutan dalam pengembangan dan pemeliharaan website, dengan pelatihan bagi tim pengembang dan integrasi data analitik untuk iterasi desain berikutnya. Melibatkan pengguna secara aktif dalam setiap tahap pengembangan sangat penting untuk memastikan solusi yang dihasilkan memenuhi kebutuhan dan preferensi pengguna. Evaluasi rutin terhadap kinerja website dan pengalaman pengguna juga direkomendasikan untuk mempertahankan dan meningkatkan kualitas platform.
Pengembangan Desa Wisata Berbasis Nilai-Nilai KeJogjaan dalam Pengelolaan Laboratorium Technical and Vocational Education and Training Setyorini, Eka Nur Wahyu; Putu Sudira; Eko Marpanaji; Priyanto; Septiono Eko Bawono; Yoga Sahria; Iswardani Galihrukmi; Wahyuni, Nur; Daffa Abiyyu; Zulfa Anwari; Nurastuti, Wiji
Jurnal Pengabdian Masyarakat Indonesia Vol 6 No 1 (2026): JPMI - Februari 2026
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.4273

Abstract

Pengembangan desa wisata merupakan salah satu strategi penting dalam mendorong pertumbuhan ekonomi lokal yang berkelanjutan dan berbasis kearifan lokal. Abstrak ini membahas pengembangan Desa Wisata Berbasis Nilai-Nilai KeJogjaan yang diintegrasikan dalam pengelolaan Laboratorium Technical and Vocational Education and Training (TVET) sebagai wahana pembelajaran terapan, pemberdayaan masyarakat, dan penguatan identitas budaya lokal. Nilai-nilai KeJogjaan, seperti unggah-ungguh, gotong royong, tepa selira, serta filosofi hamemayu hayuning bawana, dijadikan landasan dalam perancangan model pengelolaan desa wisata yang inklusif, partisipatif, dan berkelanjutan. Laboratorium TVET berfungsi sebagai pusat pembelajaran berbasis praktik yang menghubungkan institusi pendidikan dengan masyarakat desa melalui transfer keterampilan, pendampingan usaha, serta pengembangan produk dan layanan wisata. Pendekatan ini memungkinkan mahasiswa, tenaga pendidik, dan masyarakat untuk berkolaborasi dalam mengelola potensi desa, mulai dari sektor pariwisata, ekonomi kreatif, hingga layanan pendukung wisata. Integrasi nilai budaya KeJogjaan dalam tata kelola laboratorium TVET tidak hanya memperkuat karakter dan etika kerja peserta didik, tetapi juga meningkatkan daya tarik desa wisata sebagai destinasi yang autentik dan berkarakter. Hasil pengembangan menunjukkan bahwa model desa wisata berbasis nilai-nilai KeJogjaan yang dikelola melalui laboratorium TVET mampu meningkatkan kapasitas sumber daya manusia, memperkuat kelembagaan desa, serta menciptakan peluang ekonomi baru yang berkelanjutan. Pendekatan ini diharapkan menjadi model replikasi bagi pengembangan desa wisata di wilayah lain dengan karakteristik budaya yang serupa.
Co-Authors Acihmah Sidauruk Afrig Aminuddin Andri, Rum Daffa Abiyyu Eko Marpanaji Eko Pramono Emigawaty Gunawan, Puguh Hasta Hesvindrati, Netci Iswardani Galihrukmi Niken Larasati Norhikmah, - Nur Aini, Febriana Nur Wahyuni Priyanto Putu Sudira Septiono Eko Bawono Setyorini, Eka Nur Wahyu Sukmaningrum, Dinda Sumiyanto, Ahmad Widjiyati, Nur Yoga Sahria Zulfa Anwari