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All Journal Jurnal Sinergitas PkM & CSR MABIS: Manajemen dan Bisnis Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Manajemen dan Bisnis Jurnal Abdimas Bina Bangsa International Journal of Applied Finance and Business Studies Studi Akuntansi, Keuangan, dan Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) Kaizen: Jurnal Pengabdian Pada Masyarakat
Frederick Saroha Silaban
Universitas HKBP Nommensen
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Peran Pembayaran Digital, Media Sosial, dan Gaya Hidup terhadap Perilaku Konsumtif Generasi Z di Kota Medan Panjaitan , Ferry; Naibaho, Krismanto Erick Tobush; Damanik, Hanna Meilani; Silaban, Frederick Saroha; Sibuea, Dian Novita Putri
Jurnal Disrupsi Bisnis Vol. 8 No. 5 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i5.53927

Abstract

Penelitian ini bertujuan untuk menggambarkan peran Pembayaran Digital, media sosial, dan gaya hidup terhadap perilaku konsumsi Generasi Z di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei (kuesioner). Data dikumpulkan dari 200 responden dengan kriteria Generasi Z, memiliki media sosial, pernah melakukan transaksi pembayaran digital, dan tinggal di Kota Medan. Survei dilakukan melalui kuesioner terstruktur, dan analisis menggunakan Structural Equation Modeling (SEM) PLS. Gaya Hidup merupakan faktor variabel paling penting terhadap Perilaku Konsumtif, diikuti oleh variabel Pembayaran Digital dan Media Sosial. Berdasarkan hasil uji, variabel-variabel ini secara positif dan signifikan mempengaruhi Perilaku Konsumtif Generasi Z di Kota Medan. Temuan ini menyoroti pentingnya gaya hidup bagi Generasi Z saat ini. Gaya hidup tidak dapat dipisahkan dari perkembangan teknologi fintech dalam bentuk pembayaran digital dan didukung oleh informasi dari media sosial yang mudah diakses untuk mempengaruhi perilaku konsumtif Generasi Z, yang harus dipenuhi dengan target yang tepat agar dapat menciptakan generasi berkualitas, bukan sekadar hedonisme.
THE IMPACT OF DIGITALIZATION ON THE SALES PERFORMANCE OF MSMES IN MEDAN CITY Silaban, Pasaman; Silaban, Frederick Saroha; Sitompul, Sherina Yohana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.25947

Abstract

Digital transformation has become an important factor in modern marketing strategies, including for Micro, Small, and Medium Enterprises (MSMEs). This study analyzes the effect of digitalization implementation through the use of social media, marketplaces, and digital payment systems on the sales performance of MSMEs in Medan City. The method used is a quantitative approach with a survey technique of 150 MSME players from various sectors, supported by the Partial Least Square (PLS) method with the help of SmartPLS version 3 software. The results show that digitalization contributes significantly to increasing sales volume, expanding market reach, and improving transaction process efficiency. Social media is the most influential channel in attracting new customers, while digital payments have been proven to increase consumer convenience and transaction frequency. However, some MSME players still face obstacles in digital literacy and online promotion costs. These findings emphasize the importance of digital training and government policy support to strengthen the competitiveness of MSMEs in the era of a technology-based economy. Keywords: Usage of E-Commerce; Usage of QRis; Digital Transformation; MSME Sales Performance
OPTIMALISASI QRIS SEBAGAI INSTRUMEN PEMBAYARAN DIGITAL BAGI UMKM PENENUN ULOS PADA LPK ANUGRAH PEMATANGSIANTAR Silaban, Yolanda N; Hasugian, Chrisnova; Silaban, Frederick Saroha; Lumban Gaol, Vebry M.; Sihombing, Halomoan; Verry; Simanjuntak, Sabriana R
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 01 (2026): FEBRUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi urgensi dalam meningkatkan daya saing dan inklusi keuangan. Quick Response Code Indonesian Standard (QRIS) hadir sebagai sistem pembayaran terintegrasi yang mendorong efisiensi transaksi dan transparansi keuangan. Namun, adopsi QRIS pada UMKM penenun ulos di LPK Anugrah Pematangsiantar masih tergolong rendah akibat keterbatasan literasi digital dan pemahaman manajerial. Kegiatan pengabdian ini bertujuan mengoptimalkan pemanfaatan QRIS sebagai instrumen pembayaran digital melalui edukasi, pendampingan teknis, dan monitoring implementasi. Metode yang digunakan meliputi sosialisasi, pelatihan praktik penggunaan QRIS, serta evaluasi sebelum dan sesudah kegiatan. Hasil menunjukkan peningkatan pemahaman peserta terhadap sistem pembayaran digital serta meningkatnya kesiapan UMKM dalam mengimplementasikan QRIS pada transaksi usaha. Optimalisasi QRIS tidak hanya meningkatkan efisiensi pembayaran, tetapi juga memperkuat pencatatan keuangan dan memperluas akses pasar. Dengan demikian, digitalisasi pembayaran menjadi strategi strategis dalam penguatan ekosistem UMKM berbasis ekonomi kreatif lokal.
Green marketing mix and eco-label consumer behavior: the role of environmental knowledge Naibaho, Krismanto Erick Tobush; Purba, Martin Luter; Silaban, Frederick Saroha; Siagian, Yehezkiel Dosdoy
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental degradation has been identified as a contributing factor to natural disasters, while public awareness toward environmental sustainability in Indonesia remains relatively low. In response, businesses have begun adopting environmentally oriented marketing strategies, particularly the green marketing mix, which includes green products, green promotion, and green people. As consumers acquire greater environmental knowledge, they develop a better understanding of the value and quality of eco-friendly products, which in turn influences their purchasing behavior. This study aims to examine the factors influencing consumer behavior toward eco-labeled products. A quantitative approach was employed using purposive sampling, involving 200 respondents. Primary data were collected through structured questionnaires distributed based on predetermined criteria. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.3 software. The findings are expected to provide both theoretical contributions and practical insights, particularly for firms producing eco-friendly products in designing effective marketing strategies. Specifically, this study highlights the role of green promotion as an important driver of environmental knowledge, which subsequently shapes consumer behavior toward eco-labeled products.
Green Marketing Mix and Eco-Label Consumer Behavior, The Role of Environmental Knowledge Damanik , Hanna Meilani; Naibaho, Krismanto Erick Tobush; Purba , Martin Luter; Silaban, Frederick Saroha; Siagian, Yehezkiel Dosdoy
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6379

Abstract

Purpose: This research investigates how the green marketing mix, which includes green product, green price, and green people, influences green consumer behavior towards eco-labeled goods, with environmental knowledge acting as a mediating factor. Research Methodology: A quantitative method was utilized through purposive sampling. Data were gathered via questionnaires from 200 participants knowledgeable about eco-labeled products. The examination was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 3.3. Results: The results indicate that environmental knowledge significantly and positively influences green consumer behavior. Although the direct effects of green marketing mix dimensions are not uniformly significant, their indirect effects via environmental knowledge are significant, supporting its mediating role. Conclusions: The results highlight the importance of integrating green marketing strategies with efforts to improve environmental knowledge in fostering sustainable consumption behavior. Effective marketing of eco-labeled products requires both strategic alignment and consumer awareness development. Limitations: This study is limited by the relatively small sample size and the use of purposive sampling, which may restrict the generalizability of the findings. Contributions: This study contributes theoretically by explained the mediating role of environmental knowledge in the green marketing–behavior relationship. Practically, it offers insights for firms to develop integrated strategies that align marketing initiatives with environmental education to promote the adoption of eco-labeled products.
PENGGUNAAN PEMBAYARAN QRIS BAGI PARA PENENUN ULOS DI DESA SIGAOL, KEC. ULUAN, KAB.TOBA Pasaman Silaban; Frederick Saroha Silaban; Sabriana Simanjuntak
Jurnal Sinergitas PKM & CSR Vol. 9 No. 3 (2025): June
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v9i3.8737

Abstract

Digitalisasi telah merambah ke berbagai aspek kehidupan, termasuk dalam transaksi keuangan. Pengabdian masyarakat ini bertujuan untuk membantu para penenun ulos di Desa Sigaol, Kecamatan Uluan, Kabupaten Toba, dalam beradaptasi dengan penggunaan pembayaran digital melalui QRIS (Quick Response Code Indonesian Standard). Program ini menggunakan pendekatan sosialisasi dan pelatihan langsung. Sosialisasi dilakukan untuk memberikan pemahaman dasar tentang QRIS dan manfaatnya, sementara pelatihan langsung difokuskan pada cara penggunaan aplikasi QRIS dalam transaksi sehari-hari. Selain itu, pendampingan teknis juga disediakan untuk memastikan para penenun dapat menggunakan teknologi ini dengan lancar. Hasil Dengan diimplementasikannya pembayaran QRIS, para penenun ulos di Desa Sigaol dapat melakukan transaksi secara digital dengan lebih mudah dan cepat. Hal ini tidak hanya membuat proses pembayaran menjadi lebih praktis, efisien, dan efektif, tetapi juga meningkatkan inklusi keuangan dan memperkuat ekonomi lokal. Melalui kegiatan ini, para penenun diharapkan mampu meningkatkan daya saing mereka di pasar yang lebih luas, sementara penulis mendapatkan kesempatan untuk berkontribusi langsung dalam pemberdayaan masyarakat. Digitalization has penetrated into various aspects of life, including in financial transactions. This community service aims to help ulos weavers in Sigaol Village, Uluan District, Toba Regency, in adapting to the use of digital payments through QRIS (Quick Response Code Indonesian Standard). This program uses a socialization and hands-on training approach. The socialization was carried out to provide a basic understanding of QRIS and its benefits, while the direct training was focused on how to use the QRIS application in daily transactions. In addition, technical assistance is also provided to ensure that weavers can use this technology smoothly. Results With the implementation of QRIS payments, ulos weavers in Sigaol Village can make transactions digitally more easily and quickly. This not only makes the payment process more practical, efficient, and effective, but also increases financial inclusion and strengthens the local economy. Through this activity, weavers are expected to be able to increase their competitiveness in a wider market, while authors get the opportunity to contribute directly to community empowerment.
THE USE OF QRIS PAYMENTS FOR ULOS WEAVERS IN SIGAOL VILLAGE, ULUAN DISTRICT, REGENCY. TOBA Frederick Saroha Silaban; Pasaman Silaban; Sabriana Simanjuntak
Jurnal Sinergitas PKM & CSR Vol. 8 No. 3 (2024): June
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i3.8738

Abstract

Digitalization has penetrated into various aspects of life, including in financial transactions. This community service aims to help ulos weavers in Sigaol Village, Uluan District, Toba Regency, in adapting to the use of digital payments through QRIS (Quick Response Code Indonesian Standard). This program uses a socialization and hands-on training approach. The socialization was carried out to provide a basic understanding of QRIS and its benefits, while the direct training was focused on how to use the QRIS application in daily transactions. In addition, technical assistance is also provided to ensure that weavers can use this technology smoothly. Results With the implementation of QRIS payments, ulos weavers in Sigaol Village can make transactions digitally more easily and quickly. This not only makes the payment process more practical, efficient, and effective, but also increases financial inclusion and strengthens the local economy. Through this activity, weavers are expected to be able to increase their competitiveness in a wider market, while authors get the opportunity to contribute directly to community empowerment.
Co-Authors Anne Rumondang Malau Damanik , Hanna Meilani DAMANIK, HANNA MEILANI Hasugian, Chrisnova Jusmer Sihotang Krismanto Erick Tobush Naibaho Lumban Gaol, Vebry Nababan, Youkki Panjaitan , Ferry Pasaman Silaban Pitta Tresia Simangunsong Purba , Martin Luter Purba, Martin Luter Romindo Pasaribu Sabriana Simanjuntak Sabriana Simanjuntak Siagian, Yehezkiel Dosdoy Sibuea, Dian Novita Putri Sihombing, Eriko Sihombing, Halomoan Silaban, Yolanda N Simanjuntak, Agus N. Simanjuntak, Sabriana Simanjuntak, Sabriana R Simanjuntak, Sabriana S. Sipayung, Paingotwin Radison Sitompul, Sherina Yohana STEVEN, ORLANDO Verry Verry