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All Journal Jurnal Sinergitas PkM & CSR Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Manajemen dan Bisnis Jurnal Abdimas Bina Bangsa International Journal of Applied Finance and Business Studies Kaizen: Jurnal Pengabdian Pada Masyarakat
Frederick Saroha Silaban
Universitas HKBP Nommensen
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Peran Pembayaran Digital, Media Sosial, dan Gaya Hidup terhadap Perilaku Konsumtif Generasi Z di Kota Medan Panjaitan , Ferry; Naibaho, Krismanto Erick Tobush; Damanik, Hanna Meilani; Silaban, Frederick Saroha; Sibuea, Dian Novita Putri
Jurnal Disrupsi Bisnis Vol. 8 No. 5 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i5.53927

Abstract

Penelitian ini bertujuan untuk menggambarkan peran Pembayaran Digital, media sosial, dan gaya hidup terhadap perilaku konsumsi Generasi Z di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei (kuesioner). Data dikumpulkan dari 200 responden dengan kriteria Generasi Z, memiliki media sosial, pernah melakukan transaksi pembayaran digital, dan tinggal di Kota Medan. Survei dilakukan melalui kuesioner terstruktur, dan analisis menggunakan Structural Equation Modeling (SEM) PLS. Gaya Hidup merupakan faktor variabel paling penting terhadap Perilaku Konsumtif, diikuti oleh variabel Pembayaran Digital dan Media Sosial. Berdasarkan hasil uji, variabel-variabel ini secara positif dan signifikan mempengaruhi Perilaku Konsumtif Generasi Z di Kota Medan. Temuan ini menyoroti pentingnya gaya hidup bagi Generasi Z saat ini. Gaya hidup tidak dapat dipisahkan dari perkembangan teknologi fintech dalam bentuk pembayaran digital dan didukung oleh informasi dari media sosial yang mudah diakses untuk mempengaruhi perilaku konsumtif Generasi Z, yang harus dipenuhi dengan target yang tepat agar dapat menciptakan generasi berkualitas, bukan sekadar hedonisme.
THE IMPACT OF DIGITALIZATION ON THE SALES PERFORMANCE OF MSMES IN MEDAN CITY Silaban, Pasaman; Silaban, Frederick Saroha; Sitompul, Sherina Yohana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.25947

Abstract

Digital transformation has become an important factor in modern marketing strategies, including for Micro, Small, and Medium Enterprises (MSMEs). This study analyzes the effect of digitalization implementation through the use of social media, marketplaces, and digital payment systems on the sales performance of MSMEs in Medan City. The method used is a quantitative approach with a survey technique of 150 MSME players from various sectors, supported by the Partial Least Square (PLS) method with the help of SmartPLS version 3 software. The results show that digitalization contributes significantly to increasing sales volume, expanding market reach, and improving transaction process efficiency. Social media is the most influential channel in attracting new customers, while digital payments have been proven to increase consumer convenience and transaction frequency. However, some MSME players still face obstacles in digital literacy and online promotion costs. These findings emphasize the importance of digital training and government policy support to strengthen the competitiveness of MSMEs in the era of a technology-based economy. Keywords: Usage of E-Commerce; Usage of QRis; Digital Transformation; MSME Sales Performance
Co-Authors Anne Rumondang Malau DAMANIK, HANNA MEILANI Jusmer Sihotang Krismanto Erick Tobush Naibaho Nababan, Youkki Panjaitan , Ferry Pasaman Silaban Pasaman Silaban, Pasaman Pitta Tresia Simangunsong Romindo Pasaribu Sabriana Simanjuntak Sibuea, Dian Novita Putri Sihombing, Eriko Simanjuntak, Agus N. Simanjuntak, Sabriana Simanjuntak, Sabriana S. Sipayung, Paingotwin Radison Sitompul, Sherina Yohana STEVEN, ORLANDO