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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Islamiconomic: Jurnal Ekonomi Islam PERSPEKTIF: Journal of Social and Library Science
Rizqiya, Annisa
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALYSIS OF MONZA TRADERS' SURVIVAL STRATEGIES IN FACING THE DIGITAL MARKET Rizqiya, Annisa; Berutu, Irsyadiah Dermaini; Maulana, Rifki; Aisyah , Siti
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.405

Abstract

This study aims to examine the survival strategies of Monza traders in Pajak Melati, Medan, in facing the challenges of digitalization that change traditional trading patterns to technology-based ones. Digitalization provides opportunities to expand the market, but also presents challenges in the form of tight competition with e-commerce platforms and low adoption of technology by traditional traders. This study uses a descriptive qualitative method with data collection through in-depth interviews, participant observation, and documentation studies. The research subjects consisted of five Monza traders who were selected purposively to ensure data diversity. The data obtained were analyzed using a thematic approach to identify survival strategies as well as obstacles and opportunities in adopting digital technology. The results of the study show that Monza traders implement survival strategies such as improving personal customer service, product diversification, implementing a hybrid system that combines physical and digital transactions, and competitive pricing strategies. The main obstacles found were low digital literacy of traders, limited capital to invest in technology, and tight competition with digital platforms that offer lower prices and wider market reach. On the other hand, there are great opportunities such as access to a wider market through digital media, operational efficiency with technology, changes in consumer shopping patterns that are more online, and support from government programs in the form of training and subsidies. This study concludes that Monza traders in Pajak Melati are able to adopt various creative strategies to survive in the digital era, although they still face obstacles that require systematic solutions such as increasing digital literacy and access to capital. This study contributes to providing insight into the adaptation of traditional traders to digitalization, especially in the traditional market sector with specific local characteristics.
Analysis of Agribusiness Development Model in Kutalimbaru Regency: A Maqasid Syariah Perspective Rizqiya, Annisa; Arif, Muhammad; Jannah, Nurul
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 16, No 2 (2025): (On Process)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v16i2.968

Abstract

Agriculture plays a strategic role in providing food, bioenergy, and driving agro-industrial growth and commodity exports. However, the agricultural sector in Indonesia, including in Kutalimbaru District, Deli Serdang Regency, faces serious challenges, including declining interest among the younger generation and limited adoption of modern technology. Statistics Indonesia (BPS) data (2024) shows a decline of approximately 0.24 million casual workers in the agricultural sector nationally, which is also reflected in Kutalimbaru through reduced active land and a lack of farmer regeneration. This study aims to analyze the implementation of agricultural technology and understand the extent to which the principles of Maqasid Sharia can be integrated into local agribusiness practices. The research method used is a qualitative descriptive approach using observation techniques, in-depth interviews with local farmers, and documentation. The results indicate that limited access to information, minimal technology-based training such as smart farming and drip irrigation, and low institutional support are the main inhibiting factors. From a Maqasid Sharia perspective, strengthening the Kutalimbaru agricultural sector through agricultural technology supports the preservation of life (hifz al-nafs), protection of property (hifz al-mal), and environmental preservation (hifz al-bi'ah). The research conclusion emphasizes the importance of collaboration between the government, extension workers, and religious institutions in increasing agricultural technology literacy based on Islamic values to achieve productive, sustainable, and competitive agriculture.
ANALISIS PENGENDALIAN INFLASI DALAM MENATA PEMBANGUNAN PEREKONOMIAN (STUDI KASUS KOTA MEDAN) Rizqiya, Annisa; Khairiah, Dian; Berutu, Irsyadiah Dermaini; Aisyah, Siti; Maulida, Tasya; Wulandari, Sari
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.5972

Abstract

 Penelitian ini bertujuan untuk menganalisis strategi pengendalian inflasi dalam mendukung pembangunan berkelanjutan di Kota Medan. Dengan pendekatan kualitatif dan data sekunder dari Badan Pusat Statistik (BPS), Bank Indonesia, serta Pemerintah Kota Medan, penelitian ini menggambarkan dampak kebijakan pengendalian inflasi terhadap sektor ekonomi, sosial, dan lingkungan. Hasilnya menunjukkan bahwa inflasi dipengaruhi oleh fluktuasi harga bahan pangan dan komoditas strategis, serta peran penting Tim Pengendalian Inflasi Daerah (TPID) dalam menekan inflasi. Kebijakan seperti peningkatan konektivitas logistik dan ketahanan pangan lokal terbukti mendukung kestabilan harga dan pemerataan pembangunan. Penelitian ini merekomendasikan kebijakan yang memperkuat ketahanan pangan dan pemerataan pembangunan antarwilayah di Kota Medan. 
Co-Authors Aisyah , Siti Berutu, Irsyadiah Dermaini Khairiah, Dian Maulana, Rifki Maulida, Tasya Muhammad Arif Nurul Jannah Sari Wulandari Siti Aisyah