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All Journal Laa Maisyir Jurnal Ekonomi Islam PERSPEKTIF: Journal of Social and Library Science
Khairiah, Dian
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALYSIS OF SOCIAL INTERACTION AS A SURVIVAL STRATEGY FOR TRADITIONAL TRADERS IN THE DIGITAL ERA Nasution, Amalia; Khairiah, Dian; Ritonga, M Akmal Parlindungan; Maulida, Tasya
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.380

Abstract

This study aims to analyze the survival strategies implemented by traditional traders in the Monza Sambu tax in the social and cultural context in the digitalization era. The method used is qualitative with a descriptive approach, involving data collection techniques through in-depth interviews, observations involving several techniques such as direct observation, informal interviews, and documentation of physical conditions. This study found that traditional traders face significant challenges due to digital developments. In addition, traders also apply local cultural values ​​​​to maintain their identity amidst the flow of modernization. The results of this study found that traders in the Sambu tax face the challenge of transitioning to the digital market is not easy, although some traders realize the importance of the existence of online markets, but not all of them have the ability or facilities to sell digitally, this adds to the difficulty for them to continue to compete with the increasingly growing digital market, not only the transition to the digital market is a challenge for traders infrastructure and weather constraints are also challenges.
Digital Transformation of Halal Food MSMEs to Increase Competitiveness: A Qualitative Case Study of Makcik Cam Traditional Culinary in Medan Khairiah, Dian; Bi Rahmani, Nur Ahmadi; Imsar
LAA MAISYIR: Jurnal Ekonomi Islam Vol 12 No 2 (2025): in press
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v12i2.59976

Abstract

Digital transformation has become a key element in increasing the competitiveness of micro, small, and medium enterprises (MSMEs), especially in the halal culinary sector, which faces challenges adapting to technology and digital market dynamics. This study aims to analyze the implementation of digital transformation in the Makcik Cam MSME, to understand its impact on increasing competitiveness and the strategies implemented in facing the challenges of digitalization. Using a qualitative approach with a strategic case study on the Digital Transformation of Halal Food, data was collected through observation, in-depth interviews, and documentation of the business. This study used inductive thematic analysis. The results show that the digitalization process is carried out gradually through the use of social media, online platforms, and social network-based promotions. However, limited digital literacy, technological infrastructure, and marketing data management are key challenges. This research demonstrates that halal values ​​are appropriate because they ensure that the entire production, distribution, and marketing processes of a product or service meet halal standards established by Islamic law and provide added value to consumers and businesses. This study provides theoretical contributions in developing the concept of locally-based digital transformation and halal values, and offers effectiveness for halal culinary MSMEs in Indonesia.
Co-Authors Bi Rahmani, Nur Ahmadi Imsar Maulida, Tasya Nasution, Amalia Ritonga, M Akmal Parlindungan