Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PERSPEKTIF: Journal of Social and Library Science
Rahadatul 'Aisyi, Luthfiyyah
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SURVIVAL STRATEGIES OF PAJAK IKAN LAMA AS ONLINE MARKETS RISE Nanta, Bayu Mega; Cahyani, Erika Setia; Sanda, Juana Tria; Rahadatul 'Aisyi, Luthfiyyah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/nf5sht90

Abstract

This research focuses on the survival strategies applied by traders in Pasar Ikan Lama, Medan, who have been operating traditionally for at least five years. Pasar Ikan Lama is a well-known textile market in Medan City, which attracts not only local people but also visitors from other regions such as Aceh, Padang, and Riau. In the face of challenges from the proliferation of online shopping, traders in the Pasar Ikan Lama must adapt to the rapid changes in information and communication technology. This study identifies various strategies used by traders to attract buyers, such as providing discounts and utilizing online sales. Data analysis was conducted through interviews and note collection to understand more about the strategies implemented by merchants. The research also highlights the importance of understanding existing digital tools, where digital optimization can provide a more personalized experience for customers. However, the challenge faced is the need to learn and invest in new technologies. Overall, this research provides insights into how traditional market traders can remain relevant and competitive in the digital age, as well as the importance of integrating digital strategies in their businesses to achieve long-term success.
Co-Authors Cahyani, Erika Setia Nanta, Bayu Mega Sanda, Juana Tria