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Strategi Komunikasi Tvri Sulawesi Selatan Dalam Meningkatkan Eksistensi Sebagai Lembaga Penyiaran Publik Di Era Digital Fitrih, Fitrih; Majid , Abdul; Idris , Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i1.98

Abstract

The objectives of this study are to describe the communication strategy of TVRI South Sulawesi in increasing its existence as a public broadcasting institution in the digital era. To find out the opportunities and challenges of TVRI South Sulawesi in improving its existence as a public broadcasting institution. The method used in this research is qualitative method. The type of research used is descriptive qualitative. There were five informants in this study. This research lasted for one month and was located at the TVRI office in South Sulawesi. Based on the results of this study, it can be concluded that the communication strategy in increasing its existence as a public broadcasting institution is to create programs that attract viewers and publish content on social media. As for the opportunities and challenges from TVRI South Sulawesi, the opportunities are wide open because TVRI has a lot of transmitters and a wide range. Meanwhile, the challenge is to change people's mindset. There are some mindsets that still think TVRI is old school television. However, TVRI will prove that this station will become a recognized part of the Indonesian television world. Trust in existing capabilities and resources.
STRATEGI HUBUNGAN INDUSTRIAL DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN PT.ESAPUTLII PRAKARSA UTAMA KABUPATEN BARRU Muliyani , Muliyani; Zelfia, Zelfia; Idris , Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.84

Abstract

This study aims to determine the development of an industrial relations strategy program as an effort to increase employee motivation and to determine the condition of the organizational communication climate that exists between management and employees at PT. Main Initiative Esaputlii. This study used descriptive qualitative method. The results showed that PT. Esaputlii Prakarsa Utama has succeeded in carrying out the industrial relations program because it has received a fairly good response from employees as well as employees who are quite satisfactory through programs, special events programs, award programs, and internal communication media programs. Likewise with the organizational communication climate applied by PT. Esaputlii Prakarsa Utama with behavior that shows to the core, warm but still responsible.
Promosi Penggunaan Selebriti Instagram (Selebgram) Dalam Meningkatkan Penjualan Astwear.Id Pada Generasi Milenial Di Kota Makassar Yusryana, Yusryana; Majid , Abdul; Idris , Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.89

Abstract

This type of research aims to be used is qualitative descriptive research. The primary and secondary data sources where primary data are data sources obtained directly using observation and interview methods, polls from individuals or a group while secondary are data sources obtained through media intermediaries or indirectly in the form of books. the methods used are observation, interview, and document methods. Based on the results of research on marketing communication strategies conducted by @Astwear.id consisting of product, price, place, promotion, people, process, packaging and payment. Through the promotion element @Astwear.id take advantage of Instagram features such as Follow, Post, Automatic Direct Massage, create creative content, apply give away, then do ads with using endorsement and paid promotion services.
Peran Komunikasi Organisasi Dalam Meningkatkan Kinerja Aparatur Sipil Negara(ASN) Pada Bagian Tata Pemerintahan Kota Makassar Ainun Pratiwi , Nurul; Majid , Abdul; Idris , Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.92

Abstract

The objectives of this study are to identify what organizational communication efforts are being done to improve the performance of ASN in the Makassar City Governance section, and to find out how the role of organizational communication in improving ASN performance in the Makassar City Governance section is. The method used in this research is qualitative method. The type of research used is the field type (Field Research). This research lasted for one month and was located at the Makassar City Hall office with 4 informants. Based on the results of this study, it can be concluded that the efforts on the part of Governance in improving the performance of the State Civil Apparatus are by giving rewards and punishments, if the employee's performance is good, they will be rewarded, and if the employee's performance is not good, they will be punished. The role of communication carried out by the Makassar city government is vertical and horizontal communication, where superiors provide motivation to subordinates, and subordinates provide input or solutions to superiors and fellow employees in the governance section
Pengembangan Modul Pembelajaran Berbasis Project Based Learning pada Materi Jenis – jenis Usaha Ekonomi Masyarakat Kelas V SD Marhamah, Salsyah Fitria; Idris , Muhammad; Irawan , David Budi
Indonesian Research Journal on Education Vol. 4 No. 2 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i2.654

Abstract

Penelitian ini bertujuan untuk menghasilkan pengembangan modul pembelajaran berbasis project based learning pada materi jenis jenis usaha ekonomi masyarakat kelas V SD yang valid dan praktis dan untuk melihat efektivitas dari hasil pengembangan modul pembelajaran berbasis project based learning pada materi jenis jenis usaha ekonomi masyarakat kelas V SD. Jenis penelitian ini menggunakan metode Research and Development (R&D) dengan menggunakan model ADDIE (Analysis, Design, Development, Implementation, dan Evaluation). Hasil validasi oleh validator mendapatkan nilai rata rata  sebesar 93,3 % dengan kategori “sangat valid”. Hasil uji kepraktisan melalui uji coba perorangan dan kelompok kecil mendapatkan nilai rata rata 92% dengan kategori “ sangat praktis” kemudian hasil uji lapangan melalui hasil belajar siswa mendapatkan nilai rata rata gain score sebesar 0,90 dengan kategori “sangat efektif“. Berdasarkan hasil validasi oleh validator, uji kepraktisan dan uji lapangan dapat disimpulkan bahwa modul pembelajaran berbasis project based learning pada materi jenis-jenis usaha ekonomi masyarakat kelas V SD layak digunakan dalam pembelajaran IPS di sekolah dasar.