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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis JIMEK
jennie rorensia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE ANALYSIS OF HUMAN RESOURCES DEVELOPMENT STRATEGY OF WOMEN FARMERS' GROUPS (KWT) IN SINAR BULAN VILLAGE, BUKIT INTAN DISTRICT, PANGKALPINANG CITY jennie rorensia; Nadiatus Sholiha, Iska; Eritawana
Jurnal Ecoment Global Vol. 9 No. 3 (2024): Edisi Desember 2024
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v9i3.4939

Abstract

Objective: This study aims to analyze the Human Resource Development Strategy carried out by the Women Farmers Group (KWT) in Sinar Bulan Village, Bukit Intan District, Pangkal Pinang City which aims to develop the productivity of KWT members, improve the performance and creativity of KWT members and improve the quality of organizational human resources. And the purpose of this study is also to suggest that there needs to be an evaluation of the Human Resource Development Strategy to improve organizational performance. Design/Method/Approach: The method used in this research is a qualitative method, This study uses a case study that focuses on the HR development strategy in KWT Sinar Bulan Village . Data collection techniques use literature studies, especially by reading articles that have been published in various journals related to HR development strategies and related to Women Farmers Groups, Researchers also conduct data collection techniques by means of observation to the research location, then other data collection techniques are also by interview methods from informants totaling 7 people consisting of the KWT Chairperson, KWT Secretary, KWT Treasurer and 4 KWT members. The data analysis technique used in this study was SWOT analysis. Findings: The results of this study indicate that the good performance of some active members is due to having attended training and development, but there are several problems with the Human Resource Development Strategy in inactive members and the lack of awareness in advancing and developing KWT so that researchers suggest conducting several evaluations of several Human Resource Development Strategies in KWT Sinar Bulan through a SWOT analysis that has been made by researchers . Originality/Value: This research is based on the researcher having conducted an observation at the research location unintentionally, by observing the different characteristics of the members, the ineffective HR management system at the research location made the researcher interested in researching the problems that exist in KWT Sinar Bulan. Practical/policy implications : This research is expected to provide benefits to members because the researcher has provided some suggestions and evaluated the research location, it is expected to provide effective changes to the HR management strategy at the research location.
Analisis Swot Dalam Perencanaan Strategi Pemasaran Umkm Juragan Pisang 99 di Pangkalpinang Mirna Mirna; Jennie Rorensia; Kurniawan; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.942

Abstract

The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.
Pengaruh Budaya Organisasi dalam Meningkatkan Kinerja Karyawan di Era Digitalisasi pada CV DUTA BINTANG UTAMA Jennie Rorensia; Iska Nadiyatus Sholihah; Eritawana Eritawana; Jesia Jesia
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6117

Abstract

This study aims to examine the influence of organizational culture on improving employee performance in facing the digitalization era at CV DUTA BINTANG UTAMA. This company is a company engaged in computerization and security systems, including devices such as computers, laptops, CCTV, and others. This company also provides sales and repair services for devices. In addition, this company also acts as an official distributor and service center for several brands of computers, laptops, and printers. CV DUTA BINTANG UTAMA has a total of 34 employees. The research approach uses a descriptive qualitative method with data collection techniques through observation, interviews, documentation, and literature review. The results of the study indicate that the organizational culture implemented by the company, including customer focus, work ethics, discipline, innovation, and employee welfare, has a significant impact on individual and team performance. Although in general this culture supports work productivity and effectiveness, this organizational culture can have negative impacts if not carried out with a good strategy such as mental stress and lack of work flexibility that arise due to the implementation of a culture that is too strict or not adaptive to digital transformation, but the Company has found a strategy to overcome so that there is no negative impact from organizational culture. The implications of this study emphasize the importance of strategically adjusting organizational culture to align with technological developments, without neglecting the company's core values, so as to create an adaptive, innovative, and sustainable work environment.
Co-Authors Eritawana Eritawana Eritawana Indah Noviyanti Iska Nadiyatus Sholihah Jesia Jesia Kurniawan Nadiatus Sholiha, Iska Solly Aryza