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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal of Applied Business and Banking (JABB) Research Horizon
Bahari, Astrid Octavia
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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AKUISISI PERUSAHAAN STARTUP OLEH KORPORASI BESAR: TREN, MOTIVASI, DAN DAMPAK Bahari, Astrid Octavia; Yunarni, Baiq Reinelda Tri; wirastomo, handoyo; Eikman, Alfian; Hafiz, Abdul; Amil, Amil; Abdurrahman, Abdurrahman
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 5, No 2 (2024): November
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v5i2.27988

Abstract

Studi ini menganalisis akuisisi startup oleh korporasi besar, mengkaji motivasi, dampak, dan faktor kesuksesan dan kegagalan. Fokus pada pertumbuhan, akses inovasi, dan sinergi, penelitian ini mengeksplorasi bagaimana akuisisi memengaruhi operasi, budaya, dan pertumbuhan startup serta kinerja finansial dan strategi korporasi. Menggunakan tinjauan literatur dari tahun 2018-2023, studi ini menyoroti risiko umum seperti kurangnya due diligence dan overpayment dalam proses akuisisi. Makalah ini berkontribusi memberikan wawasan komprehensif tentang dinamika akuisisi dalam konteks pasar teknologi yang berubah cepat.
Analysis of the Experience of Using Augmented Reality Applications for Educational Tourism Bahari, Astrid Octavia; Amol, Febriyanti; Pradana, Dominicus Wahyu; Iswanto, Dedy
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.542

Abstract

This study aims to systematically examine how Augmented Reality (AR) technology influences user experience in the context of educational tourism. The study was conducted using the Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, reviewing 13 selected scientific articles obtained from the Scopus database over the past ten years. The analysis was conducted using a thematic analysis approach, focusing on the dimensions of interactivity, perceived authenticity, user engagement, and learning effectiveness. The study findings indicate that the use of AR generally enhances the quality of educational experiences for tourists through immersive visual interfaces, integration of contextual narratives, and personalized content. Several theories, including TAM, SOR, UTAUT, and Perceived Authenticity, were consistently applied to explain the relationship between technology and user behavior. However, this study also identified significant challenges, including infrastructure limitations, low digital literacy, and the lack of integration of local cultural values in AR content development. Therefore, it is recommended to develop cross-sectoral strategies and more adaptive methodological approaches to the local context so that AR technology can be applied more widely and inclusively in supporting learning and cultural preservation in the educational tourism industry.
The Effectiveness Of Content Marketing In Building Long-Term Customer Relationships Lestari, Utami Puji; Bahari, Astrid Octavia; Mere, Klemens
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9276

Abstract

In today’s digital economy, content marketing has become a pivotal strategy for fostering sustainable customer relationships. Unlike traditional marketing approaches that emphasize short-term sales, content marketing focuses on delivering value through informative, engaging, and consistent content. Since 2020, research has highlighted how content marketing enhances trust, brand loyalty, and customer engagement by aligning messages with consumer needs and preferences. This literature review examines the effectiveness of content marketing in cultivating long-term relationships, exploring its role in customer retention, brand advocacy, and emotional connection with audiences. Evidence suggests that firms investing in high-quality, personalized content experience stronger customer loyalty and higher lifetime value compared to those relying solely on transactional marketing. However, challenges such as content saturation, authenticity, and measurement of long-term impact remain pressing concerns. By synthesizing recent findings, this study provides insights into how content marketing can be optimized to sustain meaningful customer relationships in the evolving digital landscape.
Co-Authors Abdurahman Abdurrahman Amil, Amil Amol, Febriyanti Baiq Reinelda Tri Yunarni Dominicus Wahyu Pradana Eikman, Alfian Hafiz, Abdul Iswanto, Dedy Klemens Mere Raden Mohamad Herdian Bhakti