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All Journal ELS Journal on Interdisciplinary Studies in Humanities International Journal of Science and Environment
Qusnul Khotimah, Wininda
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences

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Education & Community PaDi UMKM Program as a Digital Literacy Effort for MSME Players Puspita Cahyanto, Rizka; Dwi Agustini, Vilya; Qusnul Khotimah, Wininda; Kusuma Wardana, Agung
ELS Journal on Interdisciplinary Studies in Humanities Vol. 7 No. 4 (2024): DECEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v7i4.42302

Abstract

Digital literacy is a crucial issue for MSME players, lack of understanding in utilizing digital media hampers the ability to compete in the digital era. The focus of this research is to analyze the marketing communication strategy that PaDi UMKM has initiated in increasing digital literacy among MSME players. This research uses a qualitative approach with data collection techniques through in-depth interviews, literature studies and observation of marketing activities at PaDi Talks activities.  The results found that PaDi UMKM succeeded in increasing the digital literacy of MSME players. The Padi Talks activity directly contributes to improving the digital literacy of MSME players. The concept of digitalization elements from JISC directly contributes to the improvement of digital literacy of MSME players. This program creates an ecosystem among MSME players in the form of access to digital resources needed to optimize their marketing and business operations.
Interpersonal Communication Between Young Couples In North Jakarta In Dealing With Financial Problems Putri, Tarisa; Rahman, Nurlina; Qusnul Khotimah, Wininda
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.172

Abstract

This study aims to explain the form of interpersonal communication in the relationship of young couples facing financial problems, and its impact on household harmony. The main focus of this study is to understand the communication patterns formed between couples when they are faced with financial pressure in their household life. This study uses a qualitative approach with an in-depth interview method with four young couples living in North Jakarta who are experiencing financial problems. This study refers to the theory of interpersonal relationships and the concept of interpersonal communication that emphasizes openness, empathy, equality, and emotional support in establishing healthy relationships. In addition, this study also places communication in a relational context, where every interaction between husband and wife has an influence on the emotional dynamics and stability of the relationship. Data analysis was conducted using the Miles and Huberman interactive model. The results of the study indicate that communication that is carried out openly, supports each other, and is able to manage emotions positively has a great influence on maintaining household harmony even under economic pressure. Conversely, dominant or closed communication patterns actually increase the potential for conflict. Thus, healthy interpersonal communication is an important factor in building resilience in young couples' relationships amidst financial problems.
Co-Authors Dwi Agustini, Vilya Kusuma Wardana, Agung Nurlina Rahman, Nurlina Puspita Cahyanto, Rizka Putri, Tarisa