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p-Index From 2020 - 2025
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All Journal Jurnal Manajemen Bisnis Digital Terkini
Maya Martiza Sari
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Pengaruh Penganggaran Terhadap Profitabilitas UMKM : Studi Kasus Pada Warung Pentol Ndower Solo di Pasar MMTC Medan Lokot Muda Harahap; Maya Martiza Sari; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Anita Saragih
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.138

Abstract

This research aims to determine the effect of budgeting on profitability. In this research we will carry out market analysis so that we can find out how much influence company budgeting has on profitability. In this research we used quantitative methods with descriptive and explanatory approaches. The research conducted used the dependent variable of profitability and the independent variable, namely budgeting, to show how much budgeting is related to profitability. The research instrument is: We directly carried out an analysis which we carried out for 3 months so that we could find out the profits of the MSMEs that we analyzed. The result is that from the analysis we have carried out, SMEs experience fluctuations caused by unexpected things such as fasting, but from the analysis we have carried out the company makes large profits. With this research, it is hoped that it will be able to help other MSMEs in developing their business because by implementing budgeting in business, MSMEs are able to run their businesses effectively and efficiently.
Analisis Dampak Endorsment Selebriti Terhadap Minat Beli Skincare Pada Mahasiswa Manajemen Universitas Negeri Medan (UNIMED) Agustina Nainggolan; Maya Martiza Sari; Anita Br Saragih; Imamul Khaira; Zulkarnain Siregar
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.143

Abstract

This study aims to determine the effect of Celebrity Endorsement on Skincare Purchase Intention in Management Students of Medan State University (Unimed). The subjects of this study were 30 management students of Medan State University (Unimed). The analysis prerequisite test includes normality test, linearity test and R test. The data analysis technique used is simple linear regression analysis. The results showed that there is a positive and significant relationship between celebrity endorsement and purchase intention.
Transformasi Digital UMKM Indonesia : Tantangan dan Strategi Adaptasi di Era Ekonomi Digital Putri Sandrina Sitompul; Maya Martiza Sari; Cecillia Miranda Br Lumban Gaol; Lokot Muda Harahap
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 2 (2025): April : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i2.487

Abstract

The digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is crucial for enhancing competitiveness and sustainability in the digital economy era. However, MSMEs face significant challenges, including low digital literacy, limited financial resources, uneven digital infrastructure, and insufficient regulatory support. This study aims to analyze these challenges and propose adaptation strategies through a qualitative literature review approach. Data were collected from credible sources, including academic journals, government reports, and reputable articles, focusing on the period from 2019 to 2024. The findings highlight the importance of external support, such as training, mentoring, and government policies, in facilitating digital transformation. Key strategies include improving digital literacy, collaborating with digital platforms, and fostering product innovation. The study also emphasizes the need for government intervention in infrastructure development and policy reform to create a conducive ecosystem for MSMEs. While digital transformation offers significant benefits, such as operational efficiency, market expansion, and increased competitiveness, the digital divide between urban and rural MSMEs remains a critical issue. This research provides recommendations for stakeholders to ensure inclusive and sustainable digital transformation for all MSMEs in Indonesia.
Co-Authors Agustina Nainggolan Anita Br Saragih Anita Saragih Cecillia Miranda Br Lumban Gaol Hasiandra Simanjuntak Imamul Khaira Lokot Muda Harahap Putri Sandrina Sitompul Siregar, Zulkarnain