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Pengaruh Layanan Food Delivery Pada Aplikasi Gojek Terhadap Keputusan Pembelian Pada Mahasiswa Universitas Negeri Medan Imamul Khaira; Zulkarnain Siregar; Hasiandra Simanjuntak; Putri Sandrina Sitompul
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.181

Abstract

This research aims to determine the effect of food delivery on the Gojek application on purchasing decisions. This research explains whether food delivery services will influence purchasing decisions and increase buyer loyalty. In this research, we use simple regression analysis to show how influential variable x on variable y where before carrying out the analysis we carried out several tests such as normality, linearity and correlation tests to ensure our data was valid or not. From the results of the research it shows that there is an influence of Gojek food delivery services on purchasing decisions which from the analysis we carried out shows that the existence of food delivery services helps consumers in purchasing food. The conclusion we can draw is that variable of the large number of consumers who use the Gojek application to buy food due to discount time factors, etc
Pengaruh Penganggaran Terhadap Profitabilitas UMKM : Studi Kasus Pada Warung Pentol Ndower Solo di Pasar MMTC Medan Lokot Muda Harahap; Maya Martiza Sari; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Anita Saragih
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.138

Abstract

This research aims to determine the effect of budgeting on profitability. In this research we will carry out market analysis so that we can find out how much influence company budgeting has on profitability. In this research we used quantitative methods with descriptive and explanatory approaches. The research conducted used the dependent variable of profitability and the independent variable, namely budgeting, to show how much budgeting is related to profitability. The research instrument is: We directly carried out an analysis which we carried out for 3 months so that we could find out the profits of the MSMEs that we analyzed. The result is that from the analysis we have carried out, SMEs experience fluctuations caused by unexpected things such as fasting, but from the analysis we have carried out the company makes large profits. With this research, it is hoped that it will be able to help other MSMEs in developing their business because by implementing budgeting in business, MSMEs are able to run their businesses effectively and efficiently.
Analisis Strategi Pemasaran pada PT Astra Internasional Tbk Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7687

Abstract

Information within a company is very important to support sustainability development, so there is a reason that information is really needed for a company company. One company that uses an integrated information system network to make business easier the company is PT. Telkom . Telkom demands to be even better improve the quality and quantity of its services in order to become a company the best telecommunications in Indonesia and even the world, not only that, PT Telkom too Realizing that there is the importance of human resources (HR) in helping company to achieve its main targets, and in helping the company to achieve main target, and in its implementation must take into account social interests, functional and employee.
Peran UMKM dalam Pertumbuhan Ekonomi Indonesia: Perspektif Teori Schumpeterian Anita Br Saragih; Radhika Narwastu; Hasiandra Simanjuntak; Lokot Muda Harahap
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 2 (2025): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i2.1279

Abstract

This study uses a qualitative method with a case study approach to analyze the contribution of MSMEs to Indonesia's economic growth. The results of the study indicate that MSMEs play an important role in accelerating economic growth through innovation and entrepreneurship, although there are still structural obstacles that hinder the development of this sector. Therefore, policies are needed that support access to capital, digitalization, and increasing the capacity and competitiveness of MSMEs so that they can survive and thrive in the era of globalization and digitalization.