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Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.208

Abstract

In an increasingly competitive business environment, Customer Relationship Management (CRM) is a strategic key for companies in maintaining customer satisfaction and improving performance. This article aims to investigate the influence of CRM on customer satisfaction and company performance to improve business performance. A qualitative approach is used to explore the complex interactions between Customer Relationship Management, customer satisfaction, and company performance from an in-depth perspective. Meanwhile, the literature study method is used to analyze various theories, models and related research findings. This research aims to evaluate the impact of Customer Relationship Management on customer satisfaction and company performance, providing a better understanding of how effective implementation of Customer Relationship Management can strengthen long-term relationships with customers and improve a company's overall business performance.
Enhancing Service Quality and Student Loyalty in Higher Education Using Blockchain Technology Ayun Maduwinarti; I.G.N. Andhika Mahendra; Dwi Cahyono; Cristino Gusmao; Chua Toh Hua
Blockchain Frontier Technology Vol. 5 No. 1 (2025): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i1.843

Abstract

In the increasingly digital era demanding transparency, blockchain emerges as a technology with significant potential to support higher education services. This system offers security, efficiency, and decentralization in managing academic data and certifications. This study aims to examine the role of blockchain in improving service quality and student loyalty. Data were collected through interviews and FGDs with participants from students, faculty, and administrative staff relevant to the technology's implementation in their institutions. The findings show positive acceptance of blockchain, especially in terms of transparency and service speed. Participants also suggested digital incentives through a token system as a way to encourage active student engagement. However, challenges such as infrastructure, technological literacy, and regulations remain major obstacles. These results reinforce that blockchain can improve service quality and create loyalty based on a fair and measurable system.
Pendampingan Peningkatan Produktivitas Pembuatan Pot Tanaman Hias Dusun Miru, Desa Banyuurip, Kedamean Gresik Sumiati; I.G.N. Andhika Mahendra; Dyah Oktaviani Sulistyaningrum A; Desmala Paranti
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 2 No. 1 (2024): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v2i1.548

Abstract

Desa Banyu Urip, Kecamatan Kedamean, Kabupaten Gresik, merupakan daerah yang memiliki berbagai macam potensi usaha. Mayoritas masyarakat di Desa Banyu Urip bermatapencaharian sebagai petani bunga hias. Mitra kami merupakan salah satu pelaku usaha kecil di Desa Banyu Urip yang bergerak dibidang indutri pot tanaman hias. Usaha tersebut sudah ditekuni selama kurang lebih 5 tahun. Saat ini usaha tersebut berjalan secara konvensional. Mitra hanya menggunakan alat sederhana untuk mengukir desain Pot Tanaman Hias, sehingga proses produksi 1 Pot Tanaman Hias memerlukan waktu sampai 1 minggu. Pemasaran produk juga masih hanya mengandalkan Toko-toko tanaman hias yang ada disekitar Mitra. Saat ini mitra ingin memiliki grinda untuk membantu proses mengukir desain pot, sehingga proses produksi Pot menjadi lebih efetif dan efisien. Selain itu, dalam mengembangkan usahanya, mitra ingin mengembangkan wawasannya di dunia digital marketing, sehingga usaha yang dijalankan oleh mitra saat ini dapat dikenal oleh masyarakat lebih luas, Program Kegiatan pengabdian masyarakat ini akan mendukung kegiatan Mitra yaitu pembinaan dan pendampingan usaha, pelatihan digital marketing dan penyerahanan teknologi tepat guna.