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Memaksimalkan Potensi Crm: Panduan Praktis Untuk Meningkatkan Kinerja Bisnis Riha Fitria Ardelia; Adelia Eka Putri; Shivva Amalia Khoiralla; I.G.N. Andhika Mahendra
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.208

Abstract

In an increasingly competitive business environment, Customer Relationship Management (CRM) is a strategic key for companies in maintaining customer satisfaction and improving performance. This article aims to investigate the influence of CRM on customer satisfaction and company performance to improve business performance. A qualitative approach is used to explore the complex interactions between Customer Relationship Management, customer satisfaction, and company performance from an in-depth perspective. Meanwhile, the literature study method is used to analyze various theories, models and related research findings. This research aims to evaluate the impact of Customer Relationship Management on customer satisfaction and company performance, providing a better understanding of how effective implementation of Customer Relationship Management can strengthen long-term relationships with customers and improve a company's overall business performance.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA D’COFFEE CUP PRAPEN SURABAYA Adelia Eka Putri; Sumiati Sumiati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4068

Abstract

This research aims to test and analyze the influence of Service Quality, Price Perception and Facilities on Consumer Satisfaction. The population used in this research were all consumers at the D'coffee Cup Prapen cafe in Surabaya using a sampling technique, namely non-probability sampling, of 100 samples based on specified criteria. This research data was analyzed using multiple linear regression analysis and F Test using the SPSS Version 30 analysis tool. The method used in this research is a quantitative research method. This research involves collecting data through questionnaires distributed to respondents. This research design is based on the philosophy of positivism and aims to test the hypotheses that have been established. Samples were taken using the Lemeshow formula because the population was not known for certain. The research results show that 1) Service quality has a significant effect on consumer satisfaction, 2) Price perception has a significant effect on consumer satisfaction, 3) Facilities have a significant effect on consumer satisfaction, 4) Service quality, price perception and facilities together have a significant effect on consumer satisfaction. The overall research results provide implications for D'coffee Cup cafe owners to carry out evaluations or plans to maximize consumer satisfaction. High quality service, coupled with affordable prices and adequate facilities, will make consumers feel satisfied, comfortable, and able to enjoy products in a relaxed manner.
The Role of HRM in the Performance of Roti Gembong Gembul Bangkalan Madura Employees Achmad Noval Mufai; Ilham Mukhamada; Adelia Eka Putri; Iriani Ismail
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7055

Abstract

The purpose of this research is to find out how human resource management affects employee performance at Roti Gembong Gembul Bangkalan Madura and how, from a business perspective, HRM at Roti Gembong Gembul Bangkalan Madura can improve performance results. Conducting interviews at the location of the research object is one of the techniques used and conducting library research. The purpose of this research finding is to find out how important human resource management is in improving employee performance and how to utilize HRM to do so.