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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Manajemen Bisnis Digital Terkini
Nur Selinda
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Decision Sciences, Operations Research & Management Social Sciences Other

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Analisis Peran Aplikasi Gojek dalam Mendorong Pertumbuhan Ekonomi Digital di Kota Tanjung Pinang Nur Selinda
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 1 (2025): Januari : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i1.408

Abstract

This study was conducted to evaluate how the Gojek application contributes to the development of the digital economy, especially for Micro, Small and Medium Enterprises (MSMEs) in Tanjung Pinang City. Together with the rapid development of digital technology, Gojek has become a solution for MSMEs in expanding market share, increasing operational efficiency, and easy access to financial services. This research explores qualitative methods that take a case study approach to MSME players who utilize the Gojek application. The research shows that the Gojek application makes a significant contribution to the development of the digital economy of MSMEs in Tanjung Pinang by providing easy access to marketing, delivery of goods, and digital payments. In addition, MSME entrepreneurs in Tanjung Pinang benefit in gaining cost and time efficiency, while increasing revenue from their sales. However, there are still some obstacles that need to be overcome related to technological adjustments, infrastructure limitations, and costs that must be borne by MSME players.
Pemanfaatan Pipa sebagai Alat Tanam dan Penabur Pupuk di Lahan Perkebunan Warga Toapaya Selatan: Studi Kasus Wilayah Agrikultur Lokal Dwi Handayani; Januar Januar; M Khairul; Auliana Okta; Herry Kurniawan; Nurhazianti Nurhazianti; Novi Zurianti Ayu; Nur Selinda; Rara Cahya Aprilya; Nur Asma Riani Siregar
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.817

Abstract

The community service activity conducted in Toapaya Selatan aimed to introduce an innovative planting and fertilizer applicator tool based on PVC pipes as an appropriate technology. This program was motivated by the persistence of manual farming practices that require excessive labor, time, and costs, while often resulting in uneven fertilizer distribution that reduces crop productivity. The implementation method adopted a participatory approach, consisting of preparation, counseling, demonstrations, field practice, and evaluation involving local farmers. Training sessions included hands-on practice to ensure that participants not only understood the theoretical aspects but also acquired practical skills in using and assembling the tool. The results indicate that the application of the pipe-based tool improved labor efficiency, reduced fertilization time, and enhanced the uniformity of fertilizer distribution on plantation land. These improvements were directly reflected in better crop maintenance and more sustainable use of resources. Farmers’ high enthusiasm and active participation demonstrated the success of this simple yet impactful technology transfer. Nevertheless, several challenges were encountered, including limited technical understanding among some participants, difficulties in replicating the tool independently, and restricted availability of tool-making materials in the local market. Overall, this innovation has the potential to contribute significantly to increasing local agricultural productivity. Further training, continuous mentoring, and institutional as well as financial support from the village government are strongly recommended to ensure the sustainability, scalability, and long-term adoption of this appropriate technology.
Co-Authors Auliana Okta Dwi Handayani Herry Kurniawan Januar Januar M Khairul Novi Zurianti Ayu Nurhazianti Nurhazianti Rara Cahya Aprilya Siregar, Nur Asma Riani