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All Journal Business, Economics and Entrepreneurship Economics and Digital Business Review JEM : Jurnal Equilibrium Manajemen
Jang, Paulinus
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS TINGKAT KEPUASAN ANGGOTA TERHADAP KUALITAS PELAYANAN KARYAWAN CREDIT UNION KELING KUMANG KOTA PUTUSSIBAU Novita, Sri; Jang, Paulinus
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.825

Abstract

This research was conducted at the Keling Kumang Credit Union, Putussibau City, the reason for this research was to answer the author's curiosity regarding the level of satisfaction felt by members during the 15 years CUKK was founded. The aim is to determine the level of member satisfaction in the quality of service of Keling Kumang Credit Union employees, Putussibau City. In this research, the author uses indicators in the form of Tangibles, Reliability, Responsiveness, Assurance, Emphaty, and Service. The research method used is a descriptive method in the form of qualitative descriptive research. Data collection techniques include field observations, questionnaires and interviews. Based on the results of research conducted through indicators in Credit Union member service, namely Tangibles (Tangible), Reliability (Reliability), Responsiveness (Responsiveness), Assurance (Guarantee), Emphaty (Empathy), and Service and placement of employees in the right positions and has a good relationship between the employees of the Keling Kumang Credit Union, Putussibau City and its members, with an average score of 2.88, which means that if you look at the dimensions and indicators with a range of interpretations, it can be concluded in the range 2.36 – 3.03 so it is in the category strongly agree or very well.
Pengaruh Efektivitas Pelayanan Dan Kepuasan Pelanggan Pada Servis Ac (Air Condicioner) Cv Lucky Putra Perkasa Kota Pontianak Jang, Paulinus
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 1 (2024): Vol 10 No 1 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v10i1.453

Abstract

This research process was carried out through the process of distributing questionnaires and direct interviews with customers and business owners of CV Lucky Putra Perkasa, Pontianak City. Even though this type of business is widely carried out in Pontianak City, researchers are interested in studying it. The main objectives of this research itself are (1) To determine the effect of service effectiveness on customer satisfaction in CV Lucky Putra Perkasa AC (air conditioner) service, Pontianak City, (2) To determine the effect of obstacles in improving service on customer satisfaction in AC (air conditioner) service. conditioner) CV Lucky Putra Perkasa Pontianak City, (3) To determine efforts to overcome the influence of obstacles in improving AC (air conditioner) service at CV Lucky Putra Perkasa Pontianak Branch. The data collection methods used are questionnaire methods, interview methods and documentation methods. The results of the research based on respondents' answers from the questionnaire show that overall the influence of the effectiveness of the service of AC (air conditioner) service personnel at CV Lucky Putra Perkasa Pontianak Branch is very good, the results of the research show that reliability, responsiveness, guarantee ( assurance), empathy (empathy) and physical evidence (tangible) based on the average of respondents' answers with a high interval rating scale between 61% - 80%.
Penafsiran Budaya dan Perilaku Pasar dengan Perspektif Hermeneutika dalam Marketing di Pekan Gawai Dayak 2025 Samuel; Kurniawan, Trio; Yanzens, Theodorus; Jang, Paulinus
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

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Abstract

Perilaku pasar dan konsumen tidak hanya dibentuk oleh faktor ekonomi, tetapi juga oleh lapisan makna budaya yang kompleks. Pendekatan riset konvensional yang menitikberatkan pada angka dan statistik kerap gagal menangkap dimensi simbolik tersebut. Artikel ini menawarkan perspektif hermeneutika sebagai kerangka interpretatif untuk memahami budaya dan perilaku pasar secara lebih mendalam. Berlandaskan pemikiran Hans-Georg Gadamer dan Paul Ricoeur, pasar dipandang sebagai “teks” yang senantiasa ditafsirkan melalui dialog antara peneliti, pelaku bisnis, dan konsumen. Penelitian dilakukan dengan metode kualitatif—analisis, observasi etnografis, serta analisis wacana—untuk menggali narasi, bahasa, dan tradisi yang melekat pada pengalaman konsumen. Temuan awal menunjukkan bahwa pemahaman atas simbol, cerita lokal, dan horizon historis masyarakat memungkinkan perusahaan merancang strategi marketing yang lebih kontekstual, mulai dari pengembangan produk hingga komunikasi merek. Pendekatan ini menegaskan pentingnya lingkaran hermeneutik: proses bolak-balik antara bagian dan keseluruhan makna yang memperkaya pemahaman manajer pemasaran. Dengan demikian, hermeneutika bukan sekadar alat teoritis, melainkan pendekatan praktis untuk merespons dinamika pasar multikultural dan menumbuhkan relasi yang lebih otentik antara merek dan konsumen.
Co-Authors Kurniawan, Trio Novita, Sri Samuel Yanzens, Theodorus