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All Journal Al-Wijdan : Journal of Islamic Education Studies Jurnal Bina Bangsa Ekonomika
Naufal, Ahmad Ghani
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Religion Humanities Economics, Econometrics & Finance Education Other

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The Role of the Tarteel Application in Maintaining the Memorization of Al-Qur'an Memorizers Naufal, Ahmad Ghani; Dahliana, Yeti; Prasetyo, Arif
AL-WIJDÃN Journal of Islamic Education Studies Vol. 9 No. 4 (2024): Oktober 2024
Publisher : Faculty of Islamic Sciences, Raden Rahmat Islamic University Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58788/alwijdn.v9i4.5640

Abstract

The Quran is considered the word of Allah and was revealed to the last messenger by the angel Gabriel. It is a religious duty for Muslims to read the Quran, as they believe it to be the only reliable source of life guidance. The Prophet Muhammad SAW was instructed to have specialists write down the verses whenever they were revealed, ensuring that the Quran was constantly maintained. Memorizing the Quran is considered one of the greatest virtues and the highest form of worship before Allah SWT. There are various techniques for memorizing the Quran, including the Sorongan method, which has drawbacks such as lower time efficiency and effectiveness, as well as difficulties with memorization, including boredom and forgetfulness. To make memorizing the Quran easier and more effective, an application has been developed, providing personalized and interactive features tailored to individual needs. Additionally, the application addresses the monotony of the memorization process and can improve concentration and memory quality. The innovative Tarteel AI technology combines artificial intelligence to make learning the Quran more organized and effective. The application offers benefits such as reciting, memorizing, and searching the Quran. This study employs a descriptive qualitative literature research methodology and uses data reduction, data presentation, and data analysis techniques to acquire reliable data.   Keywords: Application, Tarteel, Memorizing, Al-Qur'an
ANALISIS STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK UMKM KULINER STUDI KASUS PADA “FIOR FIORE PATISSERIE” BANDAR LAMPUNG Daud, Syahril; Yanra, Tania Permata; Shabrina, Dea Nurullyah; Naufal, Ahmad Ghani
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.796

Abstract

The culinary industry significantly contributes to Indonesia's economy. In facing intense competition, MSMEs, including Fior Fiore Patisserie, require effective marketing strategies to maintain and enhance their competitiveness. This study aims to analyze the application of the marketing mix strategy (product, price, place, promotion) at Fior Fiore Patisserie and identify the factors influencing its success. A qualitative research method was employed, utilizing data collection techniques such as direct observation of the business location and interviews with the business owner. The findings reveal that Fior Fiore's marketing strategies include strategic location selection, the use of high-quality ingredients, product innovation that aligns with trends, and leveraging social media to reach a broader market. These strategies successfully built brand image, attracted customers, and increased sales. However, the study also identified challenges such as limited performance evaluation, potential conflicts among team members, and restricted market segmentation due to premium-priced products made with high-quality ingredients. To address these challenges, recommendations include optimizing performance management, diversifying product offerings, implementing flexible pricing strategies, expanding online sales channels, and developing customer loyalty programs. These findings are expected to serve as a guide for other MSMEs in developing competitive marketing strategies in the culinary industry.
Co-Authors Arif Prasetyo, Arif Shabrina, Dea Nurullyah Syahril Daud Yanra, Tania Permata Yeti Dahliana