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All Journal Nusantara Journal of Multidisciplinary Science Jurnal Budi Pekerti Agama Islam
Khansa Alifatun Nabila
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

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Peran Lembaga Al-Islam Kemuhammadiyahan Dalam Mengkomunikasikan Citra Kampus Islami Khansa Alifatun Nabila; Putri Vania Iftatunnisa; Anggita Candra Adnaneswari; Ainun Nusharatillah Al Falah; Tria Patrianti
Jurnal Budi Pekerti Agama Islam Vol. 2 No. 1 (2024): Februari: Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v2i1.45

Abstract

Al-Islam Kemuhammadiyahan (AIK) serves as a platform for students at the University of Muhammadiyah Jakarta to learn about Kemuhammadiyahan and religious practices. In its implementation, the AIK institution also serves as a medium to instill the values of an Islamic campus, as stipulated in the Rector's Decree no. 446/R-UMJ/VII/2023 regarding the application of the AIK Curriculum and Islamic Campus. The AIK institution also provides a space for students at the University of Muhammadiyah Jakarta to submit their memorization, which is a requirement for their thesis defense. However, in its implementation, some students encounter challenges in submitting their memorization, both due to internal and external factors. This research aims to examine the image of the Al-Islam Kemuhammadiyahan institution for students at the Faculty of Social and Political Sciences (FISIP) UMJ and to analyze the role of this institution in communicating UMJ's positive image as an Islamic campus. This research employs a qualitative research method with a descriptive approach. The data collection techniques used include interviews as well as gathering secondary and primary data. The findings of this research reveal that AIK plays.
Strategi Marketing Public Relations PT Nuon Digital Indonesia Dalam Mempertahankan Citra Khansa Alifatun Nabila; Siska Yuningsih
Nusantara Journal of Multidisciplinary Science Vol. 3 No. 9 (2026): NJMS - April 2026
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Di tengah persaingan industri digital yang semakin ketat, PT Nuon Digital Indonesia, sebagai bagian dari ekosistem Telkom Group, menghadapi tantangan signifikan dalam menjaga reputasi dan loyalitas pelanggan. Penelitian ini bertujuan untuk mengetahui strategi Marketing Public Relations yang diterapkan oleh PT Nuon Digital Indonesia, serta menganalisis Pull, Push, dan Pass Strategy, dan mengidentifikasi peluang dan hambatan dalam strategi Marketing Public Relations tersebut. Penelitian ini didasarkan pada teori Thomas L. Harris mengenai Three Ways Strategies, yaitu Pull, Push, dan Pass Strategy. Metode penelitian yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa PT Nuon Digital Indonesia secara aktif mengimplementasikan ketiga strategi tersebut dengan fokus yang kuat pada ranah digital. Pull Strategy terbukti efektif dalam membangun kesadaran dan minat melalui pemanfaatan media sosial dan event digital. Push Strategy berhasil mendorong transaksi melalui kemitraan strategis dengan payment channel dan operator telekomunikasi, didukung oleh penawaran promo berbasis data. Sementara itu, Pass Strategy berkontribusi pada pembangunan hubungan dan kepercayaan melalui keterlibatan komunitas dan program loyalitas. Peluang utama terletak pada peningkatan visibilitas melalui media digital dan kemudahan dalam meyakinkan calon pengguna jasa, sementara hambatan mencakup persaingan ketat dan keterbatasan jangkauan produksi di luar wilayah kerja utama.
Co-Authors Ainun Nusharatillah Al Falah Anggita Candra Adnaneswari Putri Vania Iftatunnisa Siska Yuningsih Tria Patrianti