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All Journal Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Giblatar, Alfarazhi
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Semiotic Analysis of Selected Sign Interpretation in Public Space Using Saussure’s Theory Ridwan, Ahmad Faisal; Giblatar, Alfarazhi; Radityo, Radityo; Oktavia, Indah
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 1b (2025): NOVEMBER 2024 - JANUARI 2025 (TAMBAHAN)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v2i1b.2821

Abstract

This study explores the semiotics of public signs using Ferdinand de Saussure's theory, focusing on the relationship between signifiers (visual and verbal elements) and their signified meanings. Employing a qualitative descriptive method, the research analyzes 15 visual signs, such as traffic indicators, warning symbols, and informational signage, alongside 9 verbal signs, including textual instructions and prohibitions, observed in urban environments. The findings reveal that visual signs, including colors, symbols, and imagery, effectively convey universal messages, while verbal signs enhance clarity and context, making communication accessible to diverse audiences. Together, these components ensure the messages are accessible to diverse audiences, enhancing communication, safety, and inclusivity in public spaces.
Co-Authors Oktavia, Indah Radityo, Radityo Ridwan, Ahmad Faisal