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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Pemasaran Jasa
Nurulita, Dyahayu Amanda
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH SATISFACTION, BRAND TRUST DENGAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION PADA PELANGGAN SOCIOLLA DI JAKARTA Nurulita, Dyahayu Amanda; Faradilah, Tasya; Vandayuli Riorini, Sri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14275526

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh satisfaction, brand trust, dan brand loyalty terhadap repurchase intention. Penelitian ini didasarkan pada asumsi bahwa kepuasan pelanggan, kepercayaan merek, dan loyalitas merek secara signifikan mempengaruhi niat pembelian ulang.
Building brand credibility to increase consumer purchase intention: The role of influencer emotional attachment Rahayu, Fatik; Siregar, Raymond; Risde, Kahti Ramadhia; Nurulita, Dyahayu Amanda; Wijarnako, Faiq Raihan; Wijarnako, Khansa Fara; Ying, Luo
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19970

Abstract

Influencer marketing is becoming more common in online shopping on social media, leading influencers to focus on improving the quality and uniqueness of their content. Previous studies have mainly focused on identifying influencer traits that affect the effectiveness of influencer marketing. This study aims to fill the gap by complementing and expanding this research using the meaning transfer model to investigate the role of emotional attachment in building brand credibility and increasing consumer purchase intention in Indonesia. Data from 268 participants were collected through questionnaires, and structural equation modeling was used for analysis. The results indicated that interactivity had a positive impact on influencer authenticity. Additionally, authenticity influences emotional attachment, affecting brand credibility and purchase intention. Based on these results, influencers should strive to be professional, honest, and objective and understand their followers' characteristics to enhance emotional attachment.  
Co-Authors Faradilah, Tasya Fatik Rahayu Raymond Siregar Risde, Kahti Ramadhia Sri Vandayuli Riorini Wijarnako, Faiq Raihan Wijarnako, Khansa Fara Ying, Luo