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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Creative Research Management Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen dan Pemasaran Jasa
Risde, Kahti Ramadhia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, DAN PERSEPSI KESENANGAN TERHADAP LOYALITAS NASABAH MOBILE BANKING Risde, Kahti Ramadhia; Kurniawati, Kurniawati
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/2ghd5b61

Abstract

This research aims to prove the influence of perceived ease of use, perceived usefulness, and perceived enjoyment on satisfaction, then prove the influence of satisfaction on loyalty which is mediated by users' love for mobile banking. The type of research carried out was hypothesis testing which was analyzed using the Structural Equation Modeling (SEM) tool with the AMOS program. The research sample taken using a purposive sampling technique with individual analysis units. Primary data collected by distributing questionnaires to 262 respondents. The research results show that there is a positive influence of perceived ease of use, perceived usefulness, and perceived enjoyment on brand satisfaction, there is a mediating role of brand love in the influence of brand satisfaction on brand loyalty. This research is limited to customers who use mobile banking from banks in KBMI IV. Future researchers can examine customers who use mobile banking from banks in general. This research contributes to providing input to the top management of banks in Indonesia regarding what factors can help increase and manage customer loyalty, especially when using mobile banking.
Analyzing Laptop Brand Positioning in Indonesia: A Perceptual Mapping Approach Adinda, Citra; Syahira, Rivana; Risde, Kahti Ramadhia; Rahayu, Fatik
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1823

Abstract

The rapid growth of Indonesia's laptop market has intensified competition among brands like ASUS, Lenovo, Acer, HP, and Axioo, necessitating effective positioning strategies to capture consumer preferences. This study aims to identify key attributes influencing consumer perceptions, analyze the positioning of these five laptop brands, and propose strategies to enhance their competitiveness. Using discriminant analysis and perceptual mapping, data were collected from 150 respondents via online surveys, focusing on attributes such as price, performance, design, screen quality, battery life, weight, and service center availability. Findings reveal that screen quality (dimension one, -0.83) and performance (dimension two, 0.873) are the most critical attributes. ASUS emerges as the market leader, excelling in screen quality, performance, service center, and weight. At the same time, Lenovo leads in price and battery life, Acer in performance, and Axioo and HP in screen quality and weight. Recommendations include ASUS improving design and battery life, Axioo enhancing performance and service centers, Lenovo upgrading design and performance, Acer addressing price and battery life, and HP focusing on performance and service accessibility. This research contributes to marketing literature on brand positioning and offers managerial insights for strengthening brand competitiveness in Indonesia's dynamic laptop market.
The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park Pratomo, Luki Adiati; Rahayu, Fatik; Siregar, Raymond; Rahayu, Dwi Hartini; Risde, Kahti Ramadhia; Lisanti, Prameshwari Dinda
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.41201

Abstract

This study aims to determine the role of influencers in encouraging tourists' desire to visit the Indonesian Marine National Park. This research will measure the influencer's source characteristics and subjective norms influencing attitudes toward marketing communication and risk perception. Finally, it will investigate the effect of risk perception on tourists' visit intention. 190 respondents of consumers familiar with tourism influencers serve as the data for the analysis of covariant-based SEM. This research finds that source characteristics and subjective norms positively influence attitudes toward marketing communication. Attitude toward marketing communication does not affect the perceived risk of consumers. Otherwise, the perceived threat does not affect consumer visit intention. Implications and further research are provided.
Building brand credibility to increase consumer purchase intention: The role of influencer emotional attachment Rahayu, Fatik; Siregar, Raymond; Risde, Kahti Ramadhia; Nurulita, Dyahayu Amanda; Wijarnako, Faiq Raihan; Wijarnako, Khansa Fara; Ying, Luo
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19970

Abstract

Influencer marketing is becoming more common in online shopping on social media, leading influencers to focus on improving the quality and uniqueness of their content. Previous studies have mainly focused on identifying influencer traits that affect the effectiveness of influencer marketing. This study aims to fill the gap by complementing and expanding this research using the meaning transfer model to investigate the role of emotional attachment in building brand credibility and increasing consumer purchase intention in Indonesia. Data from 268 participants were collected through questionnaires, and structural equation modeling was used for analysis. The results indicated that interactivity had a positive impact on influencer authenticity. Additionally, authenticity influences emotional attachment, affecting brand credibility and purchase intention. Based on these results, influencers should strive to be professional, honest, and objective and understand their followers' characteristics to enhance emotional attachment.  
Co-Authors Citra Adinda, Citra Fatik Rahayu Kurniawati Kurniawati Lisanti, Prameshwari Dinda Luki Adiati Pratomo Nurulita, Dyahayu Amanda Raymond Siregar Syahira, Rivana Wijarnako, Faiq Raihan Wijarnako, Khansa Fara Ying, Luo