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MY NAME IS RED: WESTERN INFLUENCE AND CLASH OF CULTURE Wicaksono, Bagus Prawira Satrio; Sakinah, R Myrna Nur
Saksama: Jurnal Sastra Vol 3, No 2 (2024): Saksama
Publisher : Fakultas Adab dan Humaniora UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/sksm.v3i2.42559

This article mainly focuses in exploring the impacts of Western influence on Ottoman culture especially depicted in Orhan Pamuk's novel, My Name Is Red. It learns the ways in which Western artistic styles, philosophies, and social norms which spread and clashed with traditional Ottoman values and practices. Using literary analysis method which focused in related materials, related sources, and the novel itself. This analysis delves and try to find roots of specific examples of cultural conflict that might be caused by western influence, such as exploring the tension happened in the novel between traditional miniature painting style and Western oil painting, where painter who deeply rooted to traditional ways, struggling to adapt with many new techniques introduced and developed by western artists. Next is the clash between Islamic and Christian worldviews which intensified because of the existing western influence, and challenges faced by Ottoman women in navigating a rapidly changing society and even how unsatisfied they are with the current system. Ultimately, the study aims to explain the complex interplay between tradition and modernity in the context of colonial encounter and cultural exchange and eventually answers why the problem happen and how to avert, adapt, or even understand the reasoning behind those cultures.

Semiotic Analysis of the Advertisement “iPhone 15 Face ID” Using Peirce’s Theory Fairuz Khalisha; R. Myrna Nur Sakinah; Andang Saehu
JELITA Vol 6 No 1 (2025): Journal of English Language Teaching and Literature (JELITA)
Publisher : Universitas Muhammadiyah Barru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56185/jelita.v6i1.884

This research aimed at analyzing how Apple’s Face ID technology is represented in the advertisement “iPhone 15 Face ID” using Charles Sanders Peirce’s semiotic theory. This study highlights how Peirce’s semiotic elements—icon, index, and symbol—are employed to emphasize privacy, personalization, and innovation in the iPhone 15 advertisement. Utilizing a constructivist methodology and qualitative research, this study focused on the visual, linguistic, and contextual components of the advertising and used the coding method for data analysis. The analysis focuses on how the advertisement leverages these elements to position Face ID not just as a security feature, but as an integral part of a personalized and private user experience. The findings contribute to a deeper understanding of how semiotics are employed in contemporary advertising to shape consumer perceptions of technology. The advertisement’s narrative shows that the others failing to access the device, highlighting its advanced security features. The rightful owner’s success reinforces the technology’s precision and the importance of privacy in modern society.

Symbolism and Sound: A Semantic Study of Figurative Language in Bruno Mars’ 24K Magic Nurazizah, Maya Siti; Sakinah, R Myrna Nur; Suswanto, Deni
English Language in Focus (ELIF) Vol. 7 No. 2 (2025): English Language in Focus (ELIF)
Publisher : English Department, Faculty of Education, Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/elif.7.2.87-94

This study explores the role of figurative language in shaping thematic meanings in Bruno Mars’ 24K Magic album. Using qualitative semantic analysis, it examines how metaphors, similes, hyperboles, personifications, and metonymies enhance the album’s themes of luxury, confidence, romance, and celebration. Analyzing nine tracks, the study identifies 45 instances of figurative language—metaphors (15), similes (10), hyperboles (8), personifications (7), and metonymies (5)—demonstrating how these devices enrich lyrical aesthetics, deepen emotional engagement, and create vivid imagery. Findings highlight the power of figurative language in reinforcing thematic coherence and amplifying listener interpretation. This research contributes to semantic analysis in music by bridging linguistic and literary perspectives, offering insights into how symbolic language enhances meaning.

Trichotomy in Visual and Written Text of the Honor of Kings Advertisement: A Semiotic Case by Peirce Edelwis Chairunnisa; Dewi Kustanti; R. Myrna Nur Sakinah
Journal of English Development Vol. 5 No. 1 (2025): Journal of English Development
Publisher : Prodi Tadris Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jed.v5i1.5174

This study analyzes the use of semiotic signs in advertisements for the popular MOBA game Honor of Kings through Peirce's trichotomy theory. The research focuses on analyzing the visuals and written text in the ads to understand how these elements convey messages. Descriptive qualitative method with data collection through purposive sampling method was applied in this research. From the 38 data that the author found, 11 data were taken in the form of 7 visuals and 4 written texts from two video advertisements entitled “Welcome to Honor of Kings” and “Honor of Kings Launch Date Trailer.” The research findings reveal that the combination of visual and written text creates a cohesive and continuous narrative that increases audience engagement and interest. This study contributes to the field of semiotics and marketing by showing how semiotic elements in advertising can shape meaningful and effective communication strategies. The findings offer insights for marketers and academics on improving message delivery in digital media through semiotic signs.

The Verbal and Non-Verbal Trichotomies in Wolf-Themed Memes: English Aulia Nur Fadilla Syahputri; Lili Awaludin; R. Myrna Nur Sakinah
Journal of English Development Vol. 5 No. 1 (2025): Journal of English Development
Publisher : Prodi Tadris Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jed.v5i1.5378

This study investigates wolf-themed memes using Peirce’s semiotic framework to explore how meaning is constructed through verbal and non-verbal elements. The research highlights the importance of understanding these memes in the context of digital culture, where they serve as a medium for emotional expression and commentary. A qualitative content analysis revealed that qualisign and index were the most prominent semiotic elements in wolf-themed memes, emphasizing the role of visual and emotional tones in shaping meaning. The findings demonstrate how textual and visual components work together, with minimalistic choices effectively encapsulating complex themes. By applying a semiotic perspective, this research offers insights into the layered meanings behind wolf-themed memes and their cultural relevance as a form of communication. These results underscore the value of semiotics in interpreting internet memes, revealing their potential as symbolic tools for self-expression and digital interaction.

MY NAME IS RED: WESTERN INFLUENCE AND CLASH OF CULTURE Wicaksono, Bagus Prawira Satrio; Sakinah, R Myrna Nur
Saksama: Jurnal Sastra Vol. 3 No. 2 (2024): Saksama
Publisher : Fakultas Adab dan Humaniora UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/sksm.v3i2.42559

This article mainly focuses in exploring the impacts of Western influence on Ottoman culture especially depicted in Orhan Pamuk's novel, My Name Is Red. It learns the ways in which Western artistic styles, philosophies, and social norms which spread and clashed with traditional Ottoman values and practices. Using literary analysis method which focused in related materials, related sources, and the novel itself. This analysis delves and try to find roots of specific examples of cultural conflict that might be caused by western influence, such as exploring the tension happened in the novel between traditional miniature painting style and Western oil painting, where painter who deeply rooted to traditional ways, struggling to adapt with many new techniques introduced and developed by western artists. Next is the clash between Islamic and Christian worldviews which intensified because of the existing western influence, and challenges faced by Ottoman women in navigating a rapidly changing society and even how unsatisfied they are with the current system. Ultimately, the study aims to explain the complex interplay between tradition and modernity in the context of colonial encounter and cultural exchange and eventually answers why the problem happen and how to avert, adapt, or even understand the reasoning behind those cultures.

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