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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi, Manajemen dan Syariah (JUMPER)
Khotimah, Dwi Khusnul
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strengthening MSME Communication Networks Through Student Work Practices in the Kediri City Government Satriyo, Bagus; Damianto; Khotimah, Dwi Khusnul; Widyaningrum, Berliana Nur
Journal Management & Economics Review (JUMPER) Vol. 2 No. 2 (2024): October
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i2.297

Abstract

The purpose of this research is to explore the role of students in strengthening the communication network of Micro, Small, and Medium Enterprises (MSMEs) in Kediri City through Student Work Practice (PKM) in the Protocol and Leadership Communication Section. This research identifies the challenges faced by MSMEs in marketing local products, especially batik and ikat weaving, as well as the importance of effective communication. The method used is a descriptive qualitative approach with data collection through interviews, direct observation, and document analysis for 45 days. The results of the study show that student involvement in public relations activities can improve the marketing strategy of MSMEs and strengthen government support. The importance of collaboration between students and MSME actors to overcome marketing challenges and strengthen the image of local products, especially batik and ikat weaving in Kediri City. The participation of students contributes to creating synergy between MSME actors and the government in facing the challenges of the global market. Thus, PKM not only functions as a learning forum for students, but also as a real contribution to local economic development.
STRATEGI PEMASARAN ONLINE PADA PRODUK TABUNGAN EASY WADIAH TERHADAP MINAT NASABAH MELALUI BSI-MOBILE Khotimah, Dwi Khusnul; Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i3.84

Abstract

Increasingly developing technology makes it easier for banking institutions to take advantage of technological advances. Therefore, marketing management for Wadiah savings products is becoming increasingly sophisticated because of the digital era. However, digital-based sharia marketing activities have not been fully realized to their full potential as seen from the diagram which has experienced a decline. This researcher uses qualitative research on marketing management for product savings based on customer interest, which is expected to increase and develop marketing management through BSI- Mobile. Data collection was carried out through observation, interviews, and supported by other data such as journals, books and related theses using the analytical techniques used, namely reducing, presenting data and providing conclusions. The research results show that marketing management strategies promote by utilizing social media such as BSI web forms and BSI Mobile Banking. From the results of using this media, the number of customers who carry out wadiah savings activities easily via BSI-Mobile has increased
Peningkatan Pengetahuan dan Pemeriksaan Kesehatan Asam Urat pada Masyarakat di Desa Temuwuh RT02 RW06, Polokarto, Jawa Tengah Dewi, Aptika Oktaviana Trisna; Yuniar, Winda; Khotimah, Dwi Khusnul
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i4.9247

Abstract

Asam urat (gout) terjadi pada satu hingga dua persen orang dewasa, dan merupakan kasus artritis inflamasi terbanyak khususnya pada pria. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk memberikan peningkatan pengetahuan mengenai penyakit asam urat. Tingkat pengetahuan yang baik akan meningkatkan keaktifan seseorang dalam memelihara kesehatannya. Kegiatan ini dihadiri 43 orang masyrakat Desa Temuwuh RT 02 RW 06, Bugel, Polokarto yaitu 86% wanita dan 14% laki-laki. Rentang usia peserta 31-75 tahun. Metode yang dilakukan meliputi tes pendahuluan, edukasi, evaluasi pasca edukasi dan pengecekan kadar asam urat dalam darah. Tingkat pengetahuan peserta tentang asam urat sebelum edukasi yaitu 41,38% berpengetahuan baik dan 58,62%berpengetahuan cukup. Hasil pengukuran menunjukkan 29,7% dari total peserta wanita memiliki nilai asam urat yang melebihi normal. Kegiatan ini memberikan wawasan mengenai asam urat secara umum mulai dari gejala, penyebab, nilai normal hingga pengobatannya melalui obat medis maupun terapi menggunakan obat tradisional. Kegiatan ini diharapkan dapat berkelanjutan khususnya dengan memberikan edukasi mengenai penggunaan obat tradisional dalam membantu terapi penyakit degeneratif.
Co-Authors Aptika Oktaviana Trisna Dewi Bagus Satriyo, Bagus Damianto Muhammad Iqbal Fasa Widyaningrum, Berliana Nur Yuniar, Winda