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All Journal Jurnal Bina Bangsa Ekonomika Priviet Social Sciences Journal
Vitamagistra, Siti Wahyu
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PEMASARAN KONTEN DALAM MENINGKATKAN INTERAKSI KONSUMEN PADA UMKM KOTA PANGKALAN BALAI KABUPATEN BANYUASIN Us, Lasmiana; Syahrizal, Syahrizal; Vitamagistra, Siti Wahyu
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.746

Abstract

This study aims to evaluate the effect of content marketing on increasing customer engagement in MSMEs (micro, small, and medium enterprises) in Pangkalan Balai City, Banyuasin Regency. To attract and retain customers, a marketing strategy known as content marketing focuses on the production and distribution of relevant and informative content. This study uses a quantitative approach through a survey method. Data was collected through the distribution of questionnaires to 150 SMEs in  the City of Pangkalan Balai, Banyuasin Regency. The results of the study show that content marketing has a positive and significant effect on increasing customer interaction with MSMEs in Pangkalan Balai City, Banyuasin Regency. This research makes a theoretical contribution to add literature on consumer interaction and content marketing in MSMEs; The practical implication of this study is that MSMEs in Pangkalan Balai City, Banyuasin Regency can use effective content marketing strategies to improve their interaction with consumers
The role of academic advisors in assisting sociology students Faculty of Social and Political Sciences, University of Riau Hidir, Achmad; Gea, Yusuf Krisman; Rusmawati, Puput; Fajri, Azzahra Handhika G.; Vitamagistra, Siti Wahyu; Mardatillah, Mardatillah
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.631

Abstract

This study aims to analyze the role and interpretation of Sociology students at the Faculty of Social and Political Sciences (FISIP) of Riau University regarding the role of academic advisors (PA). Paradigmatically, Parsons' structural functionalism theory is often identified with a quantitative approach. However, this study consciously employs Parsons' Role Theory as the theoretical framework for qualitative research, as it focuses on the concepts of “role” and “role expectations,” which are relevant for an in-depth exploration from the students' perspective. The method used is a qualitative approach with a descriptive case study design. Primary data were collected through semi-structured in-depth interviews with 2023 sociology students selected purposively. Data analysis used Miles and Huberman's interactive model, which includes data reduction, data presentation, and conclusion-drawing. The results show that students have diverse interpretations of the role of PA lecturers, which are often adapted to their personal needs and experiences.  The main findings reveal a gap between students' role expectations and the role performance they perceive from academic advisors. This study concludes that the implementation of the academic advising system at the Faculty of Social and Political Sciences, University of Riau, has not been fully effective in meeting students' expectations, and further evaluation is needed to bridge this gap between the two.
Co-Authors Achmad Hidir Fajri, Azzahra Handhika G. Gea, Yusuf Krisman Mardatillah Mardatillah Rusmawati, Puput Syahrizal Syahrizal Us, Lasmiana