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All Journal Jurnal Bina Bangsa Ekonomika
Lubis, M. Syahrozi
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Economics, Econometrics & Finance

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PERAN MOTIVASI DALAM MENINGKATKAN PRODUKTIVITAS UMKM DI ERA EKONOMI DIGITAL Anriani Ritonga, Mei; Ruslita Batubara, Aisyah Norma; Lubis, M. Syahrozi; Hayati, Fitri
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.775

Abstract

This study aims to examine the role of motivation, both intrinsic and extrinsic motivation in increasing the productivity of Micro, Small and Medium Enterprises (UMKM) in the digital era. This study also focuses on identifying the types of motivation that have the most influence on the success of UMKM digital transformation. The method used in this study is descriptive with a qualitative approach based on secondary data taken from various relevant journals. The results of this study indicate that intrinsic motivation, such as the desire to develop, learn and innovate, and extrinsic motivation, such as government support, financial incentives and awards, significantly increase UMKM productivity.
Co-Authors Anriani Ritonga, Mei Fitri Hayati Ruslita Batubara, Aisyah Norma