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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Bina Bangsa Ekonomika Journal of Innovative and Creativity
Lestari , Ni Putu Nina Eka
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EKSPLORASI PENGARUH BEAUTY INFLUENCER DAN CUSTOMER TRUST TERHADAP PURCHASE INTENTION PADA PRODUK AZARINE DI MEDIA SOSIAL TIKTOK Dewi, Ni Komang Teni Shintya; Prawitasari, Putu Putri; Lestari , Ni Putu Nina Eka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.811

Abstract

Indonesian people use social media with high intensity. Since social media is a platform for sharing information, buying and selling sites, and communication, the number of people using it is currently increasing. TikTok is one of the most popular social media sites today. The use of  beauty influencers to market and promote Azarine products on TikTok social media is one of the new developments that have emerged as a result of the high effectiveness of digital marketing. Customer Trush towards their purchase intention is greatly influenced by beauty trends pioneered by  beauty influencers. The purpose of this study was to examine how Customer Trush and influencer appeal  affect purchase intent. Social media users on TikTok who have used Azarine products are the research population. Purposive sampling combined with a non-probability sampling approach was used to select samples for this study. Quantitative research is the methodology used, and questionnaires are distributed to collect data. The SPSS version 25 program was used to analyze the data in this study using a multiple linear regression approach. The results of the study show that: (1) Beauty Influencers have a positive and significant influence on Purchase Intention; (2) Purchase Intention is positively  and significantly influenced by Consumer Trust; and (3) Purchase Intention is positively  and significantly influenced by Beauty Influencer and Consumer Trust
Strategi Keunggulan Bersaing Kopi Kintamani Pada Agrowisata JM Kopi Prayatni, I Dewa Ayu Mita; Lestari , Ni Putu Nina Eka
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 6 No. 3 (2022): Oktober
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v6i3.54400

Abstract

Pertanian merupakan sektor penopang terbesar kedua bagi perekonomian setelah sektor Pariwisata. Salah satu produk dari sektor pertanian yang memiliki potensi sebagai produk ekspor non migas adalah kopi. Kopi merupakan sebuah produk unggulan yang menjadi potensi perkebunan dengan jenis Kopi yang dihasilkan adalah Kopi Arabica dan Kopi Robusta. Penelitian ini bertujuan untuk menganalisis strategi keunggulan bersaing kopi kintamani pada agrowisata JM Kopi. Penelitian ini merupakan penelitian kualitatif. Subjek penelitian ini berjumlah 5 orang, yang terdiri dari pemilik, 2 konsumen dan 2 karyawan JM Kopi. Data dikumpulkan dengan metode wawancara mendalam. Sedangkan, instrumen yang digunakan adalah lembar wawancara dan perekam. Data yang diperoleh selanjutnya direduksi dan ditabulasi. Data yang sudah diperoleh selanjutnya dianalisis dengan analisis SWOT, matriks IFE, matriks EFE dan matriks TOWS. Hasil penelitian ini menunjukan ada 14 strategi keunggulan bersaing yang harus dibangun oleh Agrowisata JM Kopi. Agrowisata JM Kopi memiliki kekuatan, kelemahan, peluang dan tantangan dalam menjalankan perusahaan.  Ini menunjukan bahwa semua komponen SWOT relatif seimbang. Kesimpulan penelitian ini adalah strategi keunggulan bersaing mencakup strategi secara internal dan eksternal yang harus diterapkan agar Agrowisata JM Kopi dapat bertahan dan bersaing. Implikasi penelitian ini diharapkan dapat mempermudah penyaluran data, pemasaran dan pengawasan mutu kopi.
Analisis Persepsi Kualitas Produk, Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Di UKM. Budi Utama Denpasar Prasetyo, Moh Gilang; Sunia , I Wayan; Lestari , Ni Putu Nina Eka
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.5690

Abstract

This study highlights the complexity of determining factors in the purchasing decision-making process among SMEs, with a specific focus on Budi Utama Denpasar SMEs. The analytical framework developed integrates three main constructs: Product Quality Perception as a representation of intrinsic attributes, Service Quality as an interactional dimension, and Word of Mouth as a social influence mechanism. The research design applied a quantitative approach through a survey of 71 respondents from a total population of 704 consumers. The data collection method combined a standardized questionnaire with supporting document analysis. The analytical process was conducted comprehensively using SPSS 26, including verification of classical assumptions, construction of a multiple linear regression model, and evaluation of statistical significance through t-tests and F-tests. The results of the analysis prove the positive and significant influence of the three independent variables, with the highest coefficient in Service Quality (β=0.532; t=7.222; p<0.001), followed by Word of Mouth (β=0.348; t=4.258; p<0.001), and Product Quality Perception (β=0.261; t=3.397; p<0.01). The overall validity of the model was confirmed by a calculated F value of 31.545 (p<0.001). These findings underscore the urgency of a holistic approach to SME marketing management that combines product excellence, service quality, and word-of-mouth communication strategies.
Co-Authors Dewi, Ni Komang Teni Shintya Prasetyo, Moh Gilang Prawitasari, Putu Putri Prayatni, I Dewa Ayu Mita Sunia , I Wayan